Authors

All authors

Andy McCotter-Bicknell

AI, Product Marketing | Apollo.io Insights

Andy leads Product Marketing for Apollo AI and created Healthy Competition, a newsletter and community for Competitive Intel practitioners. Before Apollo, he built Competitive Intel programs at ClickUp and ZoomInfo during their hypergrowth phases. These days he's focused on cutting through AI hype to find real differentiation, GTM strategy that actually connects to customer needs, and building community for product marketers to connect and share what's on their mind

Insights

Sales

Building Conversion-Driven Sales Funnels in 2025

Master the sales funnel with our comprehensive guide covering all 6 stages from awareness to retention. Learn how to build a high-converting funnel, optimize each stage, and leverage data-driven insights to maximize customer conversions and loyalty.

B2B

How to unlock B2B Email Marketing

Unlock the power of B2B email marketing with our comprehensive guide. Learn proven strategies, optimize engagement, and transform your business communication to drive meaningful results in 2025.

B2B

What is the B2B Buyer Journey?

Unlock the secrets of the B2B buyer journey with our comprehensive guide. Learn how to effectively engage, nurture, and convert prospects through strategic insights and proven techniques.

Sales

What is Value Based Selling?

Discover how to implement value-based selling in 2025. Learn the key principles, frameworks, ROI calculation tips, and real examples to drive larger deals and stronger customer relationships.

Marketing

How to Build a B2B Email List That Converts

Learn how to create high-performing B2B email lists with segmentation, compliance, automation, and clean data practices. Apollo helps you build smarter, ROI-driven lists.

Sales

Cold Calling in 2025: Techniques, Scripts, and Tools That Actually Work

Master cold calling with updated strategies, objection handling tips, and proven scripts. Learn how Apollo and other tools help reps convert more calls into meetings.

Sales

What Are the Top Sales Methodologies?

Explore the most effective B2B sales methodologies like SPIN, MEDDIC, Challenger, and more. Learn how to align them to your sales cycle, team size, and product complexity—with tips on implementation and how Apollo.io helps operationalize success.

Sales

SaaS Sales in 2025: Strategy, Process & Tools That Win Deals

Discover how SaaS sales has evolved and what winning teams are doing differently in 2025. This guide covers SaaS sales models, processes, compensation, and how Apollo powers prospecting, sequencing, and analytics.

Sales

Cold Calling Tips That Actually Work: Scripts, Stats, and Strategy

Master the new rules of cold calling in 2025 with data-backed tactics, scripts, and insights. Learn how top sellers win trust, book meetings, and stand out with Apollo.

B2B

Building a SaaS Sales Funnel That Actually Converts

Most SaaS companies waste money on marketing that generates the wrong leads. Learn the proven funnel structure top-performing software companies use to attract

What Is

Roles

What is a Data Scientist? How to Sell, Connect, and Close

Learn how to sell to Data Scientists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Acquisitions Specialist? How to Sell, Connect, and Close

Learn how to sell to Acquisitions Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Api Developer? How to Sell, Connect, and Close

Learn how to sell to Api Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Bank Manager? How to Sell, Connect, and Close

Learn how to sell to Bank Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Brand Manager? How to Sell, Connect, and Close

Learn how to sell to Brand Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Business Intelligence Analyst? How to Sell, Connect, and Close

Learn how to sell to Business Intelligence Analysts with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chartered Accountant? How to Sell, Connect, and Close

Learn how to sell to Chartered Accountants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Chief Financial Officer (Cfo)? How to Sell, Connect, and Close

Learn how to sell to Chief Financial Officer (Cfo)s with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cio? How to Sell, Connect, and Close

Learn how to sell to Cios with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Communication Specialist? How to Sell, Connect, and Close

Learn how to sell to Communication Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Contact Centre Manager? How to Sell, Connect, and Close

Learn how to sell to Contact Centre Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Copywriter? How to Sell, Connect, and Close

Learn how to sell to Copywriters with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Criminal Defense Attorney? How to Sell, Connect, and Close

Learn how to sell to Criminal Defense Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Cto? How to Sell, Connect, and Close

Learn how to sell to Ctos with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Customer Success Manager? How to Sell, Connect, and Close

Learn how to sell to Customer Success Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Db Developer? How to Sell, Connect, and Close

Learn how to sell to Db Developers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Administration? How to Sell, Connect, and Close

Learn how to sell to Director Of Administrations with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Director Of Software Engineering? How to Sell, Connect, and Close

Learn how to sell to Director Of Software Engineerings with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Event Marketing Manager? How to Sell, Connect, and Close

Learn how to sell to Event Marketing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Finance Manager? How to Sell, Connect, and Close

Learn how to sell to Finance Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Forensic Accountant? How to Sell, Connect, and Close

Learn how to sell to Forensic Accountants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Fund Manager? How to Sell, Connect, and Close

Learn how to sell to Fund Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Head Of Engineering? How to Sell, Connect, and Close

Learn how to sell to Head Of Engineerings with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Hr Manager? How to Sell, Connect, and Close

Learn how to sell to Hr Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Integration Engineer? How to Sell, Connect, and Close

Learn how to sell to Integration Engineers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Legal Operations Manager? How to Sell, Connect, and Close

Learn how to sell to Legal Operations Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Management Consultant? How to Sell, Connect, and Close

Learn how to sell to Management Consultants with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Marketing Specialist? How to Sell, Connect, and Close

Learn how to sell to Marketing Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Operations Manager? How to Sell, Connect, and Close

Learn how to sell to Operations Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Probate Attorney? How to Sell, Connect, and Close

Learn how to sell to Probate Attorneys with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Designer? How to Sell, Connect, and Close

Learn how to sell to Product Designers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Product Owner? How to Sell, Connect, and Close

Learn how to sell to Product Owners with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Purchasing Manager? How to Sell, Connect, and Close

Learn how to sell to Purchasing Managers with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Retention Specialist? How to Sell, Connect, and Close

Learn how to sell to Retention Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Sales Development Representative (Sdr)? How to Sell, Connect, and Close

Learn how to sell to Sales Development Representative (Sdr)s with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Roles

What is a Seo Specialist? How to Sell, Connect, and Close

Learn how to sell to Seo Specialists with Apollo’s proprietary data insights. Discover how to connect, engage, and close more deals with decision-makers in this role.

Where Is

Companies

Where is SHEIN? Prospecting & Outreach Guide

Where does SHEIN operate from? Learn about their headquarters in Nanjing and how to reach them.

Companies

Where is Temu? Prospecting & Outreach Guide

Learn everything about Temu's headquarters in Boston, from its location to its corporate functions.

Companies

Where is Uber? Prospecting & Outreach Guide

Uber calls San Francisco home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Oracle? Prospecting & Outreach Guide

Curious about Oracle's headquarters? See where they operate in Austin and what goes on inside.

Companies

Where is OpenAI? Prospecting & Outreach Guide

Find OpenAI's main office in San Francisco and explore what makes their headquarters unique.

Companies

Where is American Airlines? Prospecting & Outreach Guide

Step inside American Airlines's headquarters in Fort Worth. Get location details and key corporate insights.

Companies

Where is SpaceX? Prospecting & Outreach Guide

Step inside SpaceX's headquarters in Hawthorne. Get location details and key corporate insights.

Companies

Where is Intel? Prospecting & Outreach Guide

Learn everything about Intel's headquarters in Santa Clara, from its location to its corporate functions.

Companies

Where is ADP? Prospecting & Outreach Guide

Find out where ADP is headquartered in Roseland. Learn about their office location and key business operations.

Companies

Where is AbbVie? Prospecting & Outreach Guide

Find AbbVie's main office in North Chicago and explore what makes their headquarters unique.

Companies

Where is Target? Prospecting & Outreach Guide

Get the complete guide to Target's headquarters in Minneapolis, including office insights and contact details.

Companies

Where is Epic Games? Prospecting & Outreach Guide

Find out where Epic Games is headquartered in Cary. Learn about their office location and key business operations.

Companies

Where is Varo Bank? Prospecting & Outreach Guide

Learn everything about Varo Bank's headquarters in San Francisco, from its location to its corporate functions.

Companies

Where is Spirit Airlines? Prospecting & Outreach Guide

Step inside Spirit Airlines's headquarters in Miramar. Get location details and key corporate insights.

Companies

Where is Bass Pro? Prospecting & Outreach Guide

Learn everything about Bass Pro's headquarters in Springfield, from its location to its corporate functions.

Companies

Where is Verizon? Prospecting & Outreach Guide

Find out where Verizon is headquartered in New York. Learn about their office location and key business operations.

Companies

Where is Accenture? Prospecting & Outreach Guide

Get the complete guide to Accenture's headquarters in Dublin, including office insights and contact details.

Companies

Where is Discover? Prospecting & Outreach Guide

Curious about Discover's headquarters? See where they operate in Riverwoods and what goes on inside.

Companies

Where is Printify? Prospecting & Outreach Guide

Find out where Printify is headquartered in Riga. Learn about their office location and key business operations.

Companies

Where is Salesforce? Prospecting & Outreach Guide

Curious about Salesforce's headquarters? See where they operate in San Francisco and what goes on inside.

Companies

Where is UFC? Prospecting & Outreach Guide

Find UFC's main office in Las Vegas and explore what makes their headquarters unique.

Companies

Where is Ulta? Prospecting & Outreach Guide

Where does Ulta operate from? Learn about their headquarters in Bolingbrook and how to reach them.

Companies

Where is Wendy's? Prospecting & Outreach Guide

Find out where Wendy's is headquartered in Dublin. Learn about their office location and key business operations.

Companies

Where is USAA? Prospecting & Outreach Guide

Get the complete guide to USAA's headquarters in San Antonio, including office insights and contact details.

Companies

Where is Alaska Airlines? Prospecting & Outreach Guide

Discover the home of Alaska Airlines in Seattle. Get insights into their main office and corporate presence.

Companies

Where is Kokomo? Prospecting & Outreach Guide

Kokomo calls Brand home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Discord? Prospecting & Outreach Guide

Where does Discord operate from? Learn about their headquarters in San Francisco and how to reach them.

Companies

Where is Hobby Lobby? Prospecting & Outreach Guide

Step inside Hobby Lobby's headquarters in Oklahoma City. Get location details and key corporate insights.

Companies

Where is JB Hunt? Prospecting & Outreach Guide

Explore JB Hunt's footprint in Lowell. Uncover where they are based and their key corporate functions.

Companies

Where is The Asher House? Prospecting & Outreach Guide

Find The Asher House's main office in Organization and explore what makes their headquarters unique.

Companies

Where is HIKE Footwear? Prospecting & Outreach Guide

Step inside HIKE Footwear's headquarters in Brand. Get location details and key corporate insights.

Companies

Where is SoFi? Prospecting & Outreach Guide

Get the complete guide to SoFi's headquarters in San Francisco, including office insights and contact details.

Companies

Where is Reddit? Prospecting & Outreach Guide

Discover the home of Reddit in San Francisco. Get insights into their main office and corporate presence.

Companies

Where is IQVIA? Prospecting & Outreach Guide

IQVIA calls Durham home. Explore details about their headquarters, operations, and contact info.

Companies

Where is Humana? Prospecting & Outreach Guide

Explore Humana's footprint in Louisville. Uncover where they are based and their key corporate functions.

Companies

Where is Albertsons? Prospecting & Outreach Guide

Find out where Albertsons is headquartered in Boise. Learn about their office location and key business operations.