Top 9 FullEnrich Alternatives in 2026 for RevOps Teams

FullEnrich is a B2B contact enrichment tool designed to help sales and marketing teams find emails and phone numbers for their prospects. It works well as a point solution for teams with narrow enrichment needs, but many RevOps leaders and GTM teams find themselves hitting its limits. Common reasons teams look for alternatives include the need for built-in outreach execution, deeper AI-powered workflows, broader data coverage, intent signals, or a platform that covers enrichment alongside prospecting and engagement, without stitching together multiple vendors.

Whether you are scaling outbound, consolidating your tech stack, or building more sophisticated GTM workflows, there are strong alternatives available in 2026. This guide covers nine options, starting with Apollo, the most complete solution, so you can evaluate what fits your team's needs.

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Key Takeaways

• Apollo: AI sales platform combining a 240M+ contact database, 98% email accuracy, outbound sequences, dialer, inbound routing, and enrichment, starting at $49/user/month with a free tier.
• Clay: GTM orchestration layer with a 200+ provider data marketplace and waterfall enrichment, suited for GTM engineers building automated workflows.
• Clearbit: Now part of HubSpot, focused on real-time enrichment, IP intelligence, and form optimization for marketing teams already in the HubSpot ecosystem.
• Derrick: Google Sheets add-on for lead and company enrichment with credit-based pricing starting at 9€/month, accessible for small teams working in spreadsheets.
• Cognism: Phone-verified B2B contact data with a focus on European and global markets, intent data, and GDPR compliance.
• ZoomInfo: Broad B2B intelligence platform offering contact data, intent signals, and sales engagement tools; pricing not publicly displayed.
• SalesLoft: Revenue orchestration platform connecting AI agents, deal management, and seller coaching; pricing not publicly displayed.
• Outreach: Agentic AI platform for revenue orchestration with multi-channel engagement, forecasting, and conversation intelligence; pricing not publicly displayed.
• Lusha: B2B contact data platform with verified emails and phone numbers, intent signals, and a free tier starting at $0/month.

Apollo

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system. Where FullEnrich stops at enrichment, Apollo extends across the full go-to-market motion: finding and enriching contacts, running multi-channel sequences, managing inbound routing, dialing prospects, and surfacing AI-driven insights, all inside one workspace.

Apollo's database covers 240M+ people and 30M+ companies, with contacts continuously validated and refreshed through Apollo's Living Data Network rather than being stored as a static snapshot. The platform achieves 98% email accuracy. Beyond data, Apollo Outbound lets teams build ICP-defined audiences, launch AI-generated sequences across email, phone, and social, and use Power Dialer or Parallel Dialer for efficient calling. Apollo Inbound handles website visitor identification, form enrichment, lead routing, and automated nurture. Waterfall enrichment pulls from multiple verified sources in a customizable order, with clear credit logic, and the Apollo API, Apollo CLI, and Apollo MCP open headless GTM workflows for technical teams building inside ChatGPT, Codex, Claude, or Perplexity. The Chrome extension brings prospecting to any website.

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders.

Pricing (Apollo Pricing): Free at $0 with 900 credits/year; Basic at $49/user/month (30,000 credits/year, CRM integrations); Professional at $79/user/month (48,000 credits/year, US dialer, AI workflows); Organization at $119/user/month for teams of 3+ (72,000 credits/year, international dialer, SSO). All paid plans billed annually save 20%.

Customers across the user base cite consolidation as a core benefit. Sylvain Giuliani, Head of Growth & Operations at Census, put it directly:

"We paid less for one tool than for two tools together...we cut our costs in half."

"Apollo enriches everything we have: contacts, leads, accounts...And we don't really have to touch it, it just works."

According to Ramp's vendor data, Apollo holds a 39% adoption rate among businesses purchasing in the Sales Data Providers category as of August 2026, up 6 percentage points year-over-year, making it the fastest-growing vendor in the category. Apollo also tied for the highest new-adopter share at 30%, meaning nearly one in three businesses buying in this category for the first time chose Apollo.

Looking at the broader category, Ramp's Sales Data Providers category data shows Apollo averaging +0.6 percentage points of adoption growth per month as of August 2026, the fastest growth rate of any vendor tracked in the category. That momentum reflects teams actively consolidating point tools into platforms that cover both data and execution.

Apollo has earned the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and is a G2 Leader across multiple categories with a 4.7/5 G2 rating.

Clay

Clay is a GTM orchestration platform designed to help teams build data workflows, run AI-assisted research, and automate outbound plays. Rather than owning a single database, Clay connects to 200+ data and AI providers through its marketplace, letting teams run waterfall enrichment across multiple sources in sequence to maximize contact coverage.

Core capabilities include TAM sourcing, lead scoring using real-time signals, CRM enrichment, and automated outbound messaging triggered by intent events. Claygents, Clay's AI agents, research target companies and people across the web.

The platform is particularly suited to GTM engineers and operations-minded teams who want to build custom data pipelines rather than use preconfigured workflows.

Pricing (Clay Pricing): Free tier at $0 (500 actions/month); Launch starting at $54/month billed annually; Growth starting at $185/month billed annually; Enterprise at requested pricing. Clay uses a dual-credit model: actions measure platform usage, data credits purchase data from marketplace providers. Costs can scale with usage volume.

• Pros: Multi-provider waterfall enrichment; flexible for custom GTM workflows; unlimited seats on all plans.
• Cons: Dual-credit pricing (actions + data credits) can be complex to forecast; limited built-in engagement execution tools; steeper learning curve for non-technical users.

Apollo vs Clay, here's everything you need to know.

Clearbit

Clearbit was acquired by HubSpot in 2023. Its data enrichment capabilities are now part of HubSpot's platform, and no standalone Clearbit pricing page is available. Teams evaluating Clearbit should review HubSpot's current offering.

Clearbit's original capabilities included real-time enrichment with 100+ data points, IP intelligence to identify anonymous website visitors, form shortening and dynamic form optimization, lead scoring with granular industry classification, and automatic record refresh as data changes. These features are designed primarily for B2B marketing teams building inbound workflows.

Pricing: Clearbit's enrichment features are now bundled within HubSpot's platform, no standalone Clearbit pricing is available. Teams would contact HubSpot for details.

• Pros: Strong real-time enrichment for HubSpot users; IP intelligence and form shortening useful for inbound marketing; 250+ data sources powering enrichment.
• Cons: No longer available as a standalone product; most valuable only within the HubSpot ecosystem; limited outbound prospecting or sequencing capabilities.

Related reading:Apollo vs Clearbit

Derrick

Derrick is a Google Sheets add-on for lead and company enrichment. Users can enrich prospect records, including emails, phone numbers, LinkedIn profiles, company data, and website technologies, directly inside spreadsheets without exporting to a separate tool. It integrates AI capabilities through Claude and OpenAI and connects with popular sales tools.

Derrick is a good option for small teams or individual contributors who manage prospecting in spreadsheets and want lightweight enrichment without committing to a full platform.

Pricing (Derrick Pricing): Free at 0€/month (100 credits); Mini at 9€/month (4,000 credits); Standard at 20€/month (10,000 credits); Plus at 47.5€/month (25,000 credits); Pro at 175€/month (100,000 credits); Scale at 320€/month (200,000 credits). Phone finding costs 150 credits per number; email finding costs 5 credits per contact.

• Pros: Works natively in Google Sheets; accessible entry pricing; unused credits roll over on paid plans.
• Cons: Spreadsheet-only workflow limits scalability; no built-in sequencing, dialer, or CRM sync; phone enrichment consumes credits at a high rate (150 credits/contact).

Learn more about Apollo vs Derrick.

Cognism

Cognism is a B2B sales intelligence platform focused on phone-verified contact data for European and global markets. It offers Diamond Data, phone-verified mobile numbers, alongside emails, intent signals, hiring and funding triggers, and CRM enrichment. Cognism positions compliance as a core differentiator, with GDPR and CCPA coverage and DNC/TPS screening built in.

The platform includes Standard and Pro prospecting tiers, along with CRM Enrichment and Data-as-a-Service offerings available as standalone products or add-ons. AI-assisted company research and search are available on the Pro tier.

Pricing: Cognism's pricing is not publicly displayed on their official website. According to Vendr, the median average contract value is $36,000/year, based on data from 108 purchases (107 deals handled). Teams would contact Cognism's sales team for a quote.

• Pros: Phone-verified mobile numbers with emphasis on EMEA coverage; strong compliance framework; intent data and buying signals included on Pro tier.
• Cons: Pricing not publicly displayed; minimum 5-seat commitment on both tiers; US coverage depth may vary compared to European market focus.

Related reading:Apollo vs Cognism

ZoomInfo

ZoomInfo is a broad B2B go-to-market intelligence platform offering contact data, company intelligence, buyer intent signals, and sales engagement tools. It includes AI-driven account prioritization, org chart data, technographic insights, CRM enrichment, and account-based marketing capabilities through separate product tiers covering sales, marketing, and recruiting use cases.

ZoomInfo includes engagement capabilities through its platform modules, alongside conversation intelligence through Chorus and website visitor identification. Its breadth makes it a common choice for larger revenue teams needing coverage across multiple GTM functions.

Pricing: ZoomInfo's pricing is not publicly displayed on their official website. According to Vendr, the median average contract value is $33,500/year, based on data from 1,569 purchases (1,012 deals handled). Price range spans $7,200 to $155,280.

• Pros: Broad data coverage including org charts, technographics, and intent signals; engagement and ABM modules within the platform; companies adoption.
• Cons: Pricing not publicly displayed; contract minimums and credit overages add cost complexity; requires a quote process to understand total cost.

Here's a detailed comparison of Apollo vs ZoomInfo.

SalesLoft

SalesLoft is a Revenue Orchestration Platform, also described as a Predictive Revenue System, that connects revenue data with AI agents to prioritize seller actions, manage deal risk, and drive predictable pipeline. It unifies sales, marketing, and customer success workflows with AI-assisted insights and a bi-directional CRM sync for Salesforce and 180+ other tools.

Key capabilities include Conductor AI for workflow prioritization, Deals for pipeline visibility and forecasting, Conversation Intelligence for call recording and coaching, and Sales Engagement for automated structured outreach. SalesLoft is oriented toward teams that need execution and deal intelligence together in one system.

Pricing: SalesLoft's pricing is not publicly displayed on their official website. According to Vendr, the median average contract value is $30,720/year, based on data from 703 purchases (304 deals handled).

• Pros: Purpose-built AI for revenue prioritization; strong deal management and forecasting; conversation intelligence integrated into seller workflow.
• Cons: Pricing not publicly displayed; limited built-in prospecting data, teams typically pair it with a separate data source; primarily focused on execution rather than contact discovery.

Related reading:Apollo vs SalesLoft

Outreach

Outreach is an agentic AI platform for revenue orchestration. Its AI agents handle research and manual tasks across prospecting, deal management, forecasting, and coaching. Outreach uses a combination of seat-based and consumption-based pricing powered by AI credits, with four Amplify packages scaling from 10,000 to 100,000 AI credits.

Platform capabilities include multi-channel engagement, Outreach Voice dialer with call analytics, pipeline management, AI-powered forecasting, meeting prep automation, and real-time conversation intelligence. AI agents include Omni Agent, Research Agent, Revenue Agent, and Personalization Agent depending on tier.

Pricing: Outreach's pricing is not publicly displayed on their official website. According to Vendr, the median average contract value is $45,540/year, based on data from 910 purchases (545 deals handled). Price range spans $8,500 to $213,986.

• Pros: AI agents automate research and execution tasks at scale; integrated dialer with call analytics; hybrid credit model allows flexible AI usage scaling.
• Cons: Pricing not publicly displayed; limited built-in prospecting data, teams commonly evaluate data providers alongside the platform; higher median contract value than most alternatives here.

Related:Apollo vs Outreach

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Lusha

Lusha is a B2B data and intelligence platform offering verified emails, phone numbers, intent signals, and company data. It targets GTM teams and AI agents with browser extension access, CRM integrations for Salesforce and HubSpot, API access, and bulk enrichment via CSV. Buying intent signals, AI-powered recommendations, and automated email sequences are available on paid tiers.

Lusha's credit model charges 1 credit per verified email, 5 credits per phone number, and 2 credits for de-anonymized IP addresses, giving teams predictable per-record cost visibility. A free tier at $0/month makes it accessible for individual evaluation.

Pricing (Lusha Pricing): Free at $0 (40 credits/month); Starter at $37.45/month billed annually (4,800 credits/year); Pro at $48.95/month billed annually (7,200 credits/year, 2 seats); Premium at $259.95/month billed annually (40,800 credits/year, 5 seats); Scale at requested pricing.

• Pros: Transparent per-record credit costs; free tier available; intent signals and AI recommendations on paid plans.
• Cons: Phone number lookup costs 5 credits per contact, which can constrain high-volume calling teams; sequencing capabilities are basic compared to dedicated engagement platforms; limited workflow automation on lower tiers.

Explore the Apollo vs Lusha breakdown.

Comparison Table

How to Choose the Right FullEnrich Alternative

The right choice depends primarily on what your team needs beyond contact enrichment. Here are the key questions to work through:

• Do you need enrichment only, or execution too? If you want to enrich contacts and immediately reach out via email and phone, without switching tools, Apollo, SalesLoft, and Outreach all include execution. Lusha and Cognism focus on data; your team would pair them with a separate engagement tool.
• How technical is your team? Clay is purpose-built for GTM engineers who want to build custom data pipelines and connect 200+ providers. Derrick suits individuals managing lists in Google Sheets. Apollo's AI-driven workflows and AI sales automation serve both technical and non-technical users.
• What geography matters most? For EMEA-heavy prospecting, Cognism's phone-verified mobile data and compliance framework stand out. Apollo's Living Data Network covers global contacts and is strong across North American markets.
• What is your budget structure? Apollo offers transparent self-serve pricing with a free tier. ZoomInfo, SalesLoft, Outreach, and Cognism all require contacting sales for quotes. Clay's dual-credit model (actions plus data credits) warrants a usage forecast before committing.
• Do you need CRM enrichment at scale? Apollo's data enrichment supports scheduled, real-time, and one-off CRM jobs with bi-directional Salesforce and HubSpot sync. ZoomInfo and Cognism also offer CRM enrichment. Clearbit enrichment is now embedded in HubSpot's platform for teams already using that CRM.
• Are you building headless GTM workflows? Apollo's API, CLI, and MCP connect to AI environments like ChatGPT, Claude, Codex, and Perplexity, making it the strongest option for GTM Engineers and AI Builders. Clay also offers API access on Standard tiers and above.

Frequently Asked Questions

What is FullEnrich and why do teams look for alternatives?

FullEnrich is a B2B contact enrichment tool for finding emails and phone numbers. Teams typically look for alternatives when they need built-in sales engagement, AI-powered outbound workflows, intent data, inbound routing, or a broader data coverage, capabilities that go beyond point-solution enrichment.

What makes Apollo the top FullEnrich alternative?

Apollo covers the full GTM motion in one platform: contact discovery and enrichment, multi-channel sequences, Power and Parallel Dialer, inbound routing, CRM enrichment, and AI research, with transparent self-serve pricing starting at $49/user/month as detailed above. The Apollo search and prospecting tools include 65+ filters, and the platform is rated highly across G2 categories. For teams replacing FullEnrich who also want to run outbound, Apollo eliminates the need for separate tools.

Which FullEnrich alternative is best for European B2B teams?

Cognism is the most commonly evaluated option for EMEA-focused teams, given its phone-verified mobile numbers and compliance-first approach for European markets. Apollo also covers global markets through its data network, with strong North American depth and growing international coverage.

Are there free alternatives to FullEnrich?

Yes. Apollo, Clay, Lusha, and Derrick all offer free tiers.

Apollo's free plan includes 900 credits/year with access to its database, sequences, and core filters. Lusha's free tier provides 40 credits/month.

Derrick's free tier offers 100 credits/month for Google Sheets enrichment. Clay's free plan includes 500 actions/month.

All are no-credit-card options for initial evaluation.

How does Apollo handle data enrichment compared to standalone enrichment tools?

As covered in the Apollo section above, Apollo combines waterfall enrichment (multi-vendor, customizable source order) with CRM enrichment via scheduled and real-time jobs, CSV enrichment for event lists, and API enrichment for external systems. The lead generation workflow is connected directly to outreach execution, so enriched contacts can move into a sequence without leaving the platform.

Conclusion

FullEnrich solves a narrow problem, contact enrichment, but most GTM teams in 2026 need more: accurate data, AI-driven outreach, dialing, inbound routing, and CRM enrichment that works together without patchwork integrations. The nine alternatives above each address part of that equation, ranging from Clay's flexible data orchestration to Cognism's EMEA-focused phone verification to Outreach's agentic AI for enterprise revenue teams.

For teams looking for the most complete replacement, one that covers enrichment, prospecting, sales engagement, dialers, and inbound routing in a single connected system with transparent pricing, Apollo is the clear choice. Nearly 5M users and 100K+ paying customers have made it the fastest-growing platform in the Sales Data Providers category, and it starts with a free tier so you can evaluate before committing.

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