
Why Apollo
One place to work, data you can trust, and AI that takes care of the heavy lifting.
Everything in one place
Works where you already sell
Data you can actually trust
AI that works how you work

Find
Find buyers based on fresh contact data, buying signals, and intent, so you're reaching out when interest is highest.
65+ filters across 240M+ contacts and 30M+ companies
Chrome extension for instant contact data from company websites
Buying signals such as job changes, buying intent, and website visitors
AI lead scoring that gets smarter as you prospect

Reach
Launch multi-channel sequences, dial from the same screen, and let AI draft relevant personalized outreach in your voice.
Email, dialer, and social tasks, all in one sequence
AI trained on your brand, tone, and offering
International parallel & power dialer
Deliverability suite to help emails land in inboxes, not spam

Win
Getting the meeting is half the battle. Apollo handles the other half, from scheduling and call prep to the signals that show you where to focus next.
AI Assistant to prospect and build sequences in minutes
Open, reply, and meeting rate tracking
Daily prioritized to-do list for your book of business coming soon
Whether you're booking your first meeting or managing your biggest accounts, Apollo fits the way you sell.
SDRs & BDRs
Account Executives
Account Managers
Founders & full-cycle sellers
A past buyer or champion lands somewhere new. Apollo flags the move so you can launch a warm re-intro.
A target account browses your site but never fills out a form. Apollo identifies the company and contact so you can reach out while they're still looking.
An account starts researching solutions like yours. Apollo surfaces it so you prioritize companies already researching a solution like yours.
A new VP or leader joins a target account. You reach out in the first-90-days when they're evaluating tools and open to change.
Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry’s largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system.
Yes. Apollo has 240M+ contacts and 30M+ companies in its database, with a 98% email accuracy rate. Use 65+ filters to find exactly who you're looking for, or pull emails and direct dials from any company website with the Apollo Chrome extension.
You can use the Chrome extension to pull contact data and log activity directly from Gmail, Outlook, networking platforms, and your CRM without leaving the page. Apollo also connects to your broader GTM stack — Salesforce, HubSpot, Gong, Slack, and 200+ more integrations — so everything stays in sync.
Yes, Apollo can write the first draft. Apollo's AI is trained on your brand, tone, and ICP — so the messages it generates actually sound like you, not a generic template. You just review, edit, and send. And, because Apollo's intelligence layer has context on your prospects, every draft is personalized to the person and the moment.
Yes. Apollo has a free plan that lets you start building lists, finding contacts, and running sequences today, no credit card required. Paid plans unlock more data, more AI credits, and more sending volume as you scale.
Most AI tools stop at suggestions. Apollo’s AI Assistant builds outputs for you directly in Apollo, right where you work. No copy/paste or tab switching needed. Prospect, research, and build sequences tailored to your ICP — in minutes, not hours — with the AI Assistant inside Apollo Workspace.