Turn anonymous visitors into your best leads
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Your next 10 leads are already on your website
Reveal the companies visiting your website
M+
global companies in Apollo's database
Identify people and whether they're worth pursuing
+
firmographic data points
Get verified emails and phone numbers, instantly
M+
contacts with verified emails and phone numbers
WEBSITE VISITOR IDENTIFICATION
Identify anonymous website traffic
No more mystery traffic. See which companies and people are checking out your site, what pages they visit, and how often.
Account identification: Match visitors to real companies
Contact identification: Immediately identify and enrich profiles with Apollo data
Website visitor analytics: Including top-performing pages, industries visiting your site, and more
DATA & INTENT
Focus on the visitors that actually matter
Instantly qualify and prioritize high-fit, high-intent leads so your team spends time where it counts.
Apollo data: Instantly enrich visitor profiles with 65+ data points
Advanced filtering: Segment visitors by title, company size, tech stack, and more
Intent scoring: Surface contacts most likely to convert based on behavior
AUTOMATION
Keep inbound leads moving with smart automation
Automate qualification, routing, scheduling, and follow-ups so you never miss high-intent leads.
Workflow automation: Put your best inbound plays on repeat and keep your pipeline full
Inbound router: Qualify and route leads to the right rep instantly
Meetings scheduler: Allow qualified leads to automatically book meetings
WARM OUTBOUND
Reach out while intent is high, not a week later
Visitor identification is only valuable if your team can act on it immediately. Alert reps when their high-intent leads are on your site so they can start the conversation.
Slack & email alerts: Get notified when a target account or prospect lands on high-intent pages
Multi-step sequences: Add visitors to an outreach sequence the moment they meet your criteria
Frequently asked questions
What is website visitor identification?
Most people who visit your website never fill out a form. Website visitor identification resolves that anonymous traffic into real companies and contacts — so you know who showed up, even if they didn't raise their hand.
Apollo matches your traffic against 230M+ contacts and 30M+ companies to surface names, job titles, verified emails, company size, and more.
What data does website visitor identification provide?
At the company level: name, industry, headcount, estimated revenue, tech stack, and visit activity.
At the contact level: name, job title, seniority, location, and more. Verified emails and direct dials use credits.
Apollo also layers in intent signals and ICP fit scores so you can prioritize the visitors most likely to buy.
What's the difference between company-level and contact-level visitor identification?
Company-level tells you which account visited — Acme Corp checked out your pricing page. It's available globally.
Contact-level goes deeper, matching the visit to a specific person at that company with their name, title, and contact details. Currently available for US-based visitors.
Can I identify website visitors on the free plan?
Yes. Company identification is available on the free plan, including firmographic data like industry, headcount, and pages visited.
Contact-level identification (the actual person, not just the company) requires the Inbound add-on.
How do I filter website visitors by ICP fit?
Apollo enriches every identified visitor with 65+ firmographic and technographic data points, including company size, industry, revenue range, geography, and tech stack.
You can apply filters across any combination of those attributes to build a real-time shortlist of visitors that match your ideal customer profile, and deprioritize everyone else.
Can I filter website visitors by intent?
Yes. Apollo layers intent signals on top of firmographic data. You can filter by intent score, specific page visits, or visit frequency to surface accounts that are actively in a buying cycle.
What is warm outbound and how does visitor identification enable it?
Warm outbound is outreach to prospects who have already shown interest, as opposed to cold outreach to people who've never heard of you.
Website visitor identification makes warm outbound possible by providing the who, what, and when to reach out at exactly the right moment. The result: better open rates, more replies, and faster conversions.
Can I automate outreach based on website visitor data?
Yes. You can build trigger-based workflows that fire the moment a visitor meets your criteria — auto-enrich the contact, route to the right rep, send a Slack or email alert, and enroll them in a sequence. No manual work required.