Apollo vs Derrick app (2026): Features, Pricing & Best Use Cases

Choosing the right B2B prospecting tool can shape how quickly your team books meetings and builds pipeline. Apollo and Derrick app both help sales teams find and enrich contact data, but they take fundamentally different approaches to the problem.

This comparison breaks down their features, pricing, and ideal use cases so you can make an informed decision in 2026.

Derrick app is a Google Sheets-native enrichment tool built for teams who want to work directly in spreadsheets. Apollo is a full GTM platform that covers prospecting, engagement, and analytics in one connected system.

Understanding that core difference will clarify which tool fits your workflow.

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Key Takeaways

• Platform Scope: Apollo combines data, sequencing, dialing, and analytics in one connected GTM system. Derrick app focuses on enriching lead lists inside Google Sheets.
• Sales Intelligence: Apollo maintains a database of 240M+ people and 30M+ companies with 98% email accuracy. Derrick app claims an 89% email hit rate.
• AI Capabilities: Apollo includes AI sequencing, AI research agents, AI call summaries, and AI-powered lead scoring natively. Derrick app offers Claude and OpenAI prompt execution within Google Sheets as a credit-based add-on.
• Audience: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Derrick app targets sales teams, growth hackers, and recruiters who prefer spreadsheet-based workflows.
• Engagement Execution: Apollo includes multi-channel sequences, a power dialer, a parallel dialer, and inbound routing natively. Derrick app provides data enrichment only, with no built-in outreach execution.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system, built open by design so teams can prospect, engage, and convert without switching between tools. Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders.

Trusted by teams at Anthropic, Redis, Smartling, and 100+ Fortune 500 teams, Apollo covers the full GTM motion from list building through meeting booked.

Apollo meets sellers inside the tools they already use. Apollo MCP, Apollo's Model Context Protocol, connects Apollo's data and workflows directly into AI assistants including ChatGPT, Codex, Claude, and Perplexity. The Chrome extension lets reps prospect across the web without leaving their browser. For technical and advanced users, Apollo CLI provides terminal-native access for headless GTM workflows and custom integrations.

According to Ramp's vendor data, Apollo holds a 38% adoption rate among businesses purchasing Sales Data Provider software, up 5 percentage points year-over-year as of July 2026. That growth reflects consistent demand across company sizes, with 33% of businesses buying sales data software for the first time choosing Apollo.

Apollo's database covers 240M+ people and 30M+ companies, with 98% email accuracy validated through its Living Data Network. The platform spans outbound prospecting, inbound lead routing, multi-channel sequences, a built-in dialer, and data enrichment, all supported by AI features including an AI Research Agent, AI Sequence Builder, and AI-generated call summaries. Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available.

Apollo has earned recognition as a G2 Leader across multiple categories with a 4.7/5 G2 rating, and won the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution".

What is Derrick app?

Derrick app is a Google Sheets extension that automates B2B prospecting by enriching lead lists with emails, phone numbers, and LinkedIn data directly inside spreadsheets. The tool is designed for users who want to build and enrich contact lists without adopting a new platform or going through a lengthy onboarding process.

Derrick app's core workflow is straightforward: import leads from LinkedIn or Sales Navigator into Google Sheets, then run enrichment jobs to append emails, phone numbers, company data, and firmographics. The platform operates on a credit-based model where different data lookups consume different credit amounts.

Email finding costs 5 credits per contact, while phone finding costs 150 credits per contact. LinkedIn enrichment and company lookups each cost 1 credit per record.

Beyond contact data, Derrick app includes website technology lookup to identify the tech stack a company uses, signal alerts that notify users of job changes or funding events, and AI automation that runs Claude or OpenAI prompts for lead scoring, segmentation, or summarization within the spreadsheet. API access is available on the Standard plan and above.

Derrick app claims an 89% email hit rate and states it provides 100+ data points per lead including title, industry, headcount, tech stack, and funding information. The tool supports SIRET/SIRENE enrichment, which is relevant for teams prospecting French companies.

The platform targets sales teams, growth hackers, and recruiters who are comfortable working in Google Sheets and prefer a lightweight, no-setup enrichment workflow over a full sales platform. Because Derrick app is built around spreadsheet enrichment rather than engagement execution, teams using it for outreach still need a separate tool for sequencing, calling, and pipeline management.

Feature Comparison

The table above highlights a structural difference: Apollo covers the full prospecting-to-engagement workflow natively, while Derrick app is purpose-built for spreadsheet-based data enrichment. Teams evaluating Derrick app should account for the additional tools they would need for sequencing, calling, and CRM management. Teams evaluating Apollo get all of those capabilities in one place, as noted in Predictable Revenue's case study:

"We reduced the complexity of three tools into one.", Collin Stewart, CEO at Predictable Revenue

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Pricing Comparison

Apollo's full pricingon annual billing breaks down as follows:

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, AI research
• Organization: $119/user/month (min. 3 users), 72,000 credits/year, international dialer, SSO, advanced security

Derrick app's pricingis credit-based with monthly billing only. No annual billing toggle is displayed on their site. Plans are priced in euros:

• Free: €0/month, 100 credits/month, no rollover
• Mini: €9/month, 4,000 credits/month (€0.00225/credit), unused credits roll over
• Standard: €20/month, 10,000 credits/month, API access, Signal alerts, Job History
• Plus: €47.50/month, 25,000 credits/month (most popular), API access, Signal alerts, MCP for Claude AI
• Pro: €175/month, 100,000 credits/month
• Scale: €320/month, 200,000 credits/month

One important usage note for Derrick app: phone number lookups cost 150 credits per contact, which is a significant draw on monthly credit allocations. On the Mini plan, 4,000 credits would cover roughly 26 phone lookups before exhausting the monthly budget.

Email lookups at 5 credits per contact are much more economical within the same plan.

Apollo uses a credit-based model as well, but credits apply primarily to data exports and enrichment actions, while sequencing, dialing, and engagement features are included with the subscription. This means Apollo's per-seat cost covers both data access and execution in a single line item.

How Apollo Differs from Derrick app

The most fundamental difference is platform scope. Derrick app enriches lists inside Google Sheets.

Apollo connects data to execution so that a rep can find a contact, enrich their record, add them to a multi-channel sequence, call them with a parallel dialer, and log the outcome to Salesforce or HubSpot, all without leaving the platform. For teams running active outbound, this consolidation reduces the number of tools in the stack and the friction between each step.

Apollo's AI layer goes deeper than prompt execution. The AI Research Agent automates pre-call and pre-email research, surfacing relevant context about a prospect before outreach.

The AI Sequence Builder generates full multi-step sequences from natural language input. AI call summaries are automatically logged to the CRM after every call.

These features are native to the platform, not add-ons charged per line.

According to Ramp's Sales Data Providers category data, Apollo is the fastest-growing vendor in the Sales Data Providers space, averaging +0.7 percentage points of adoption growth per month as of July 2026. That sustained growth across company sizes signals broad market validation, not just adoption in one segment.

Apollo also supports inbound workflows that Derrick app does not address. Website visitor identification, form enrichment, inbound lead routing, and owner-led nurture sequences are part of the platform, giving RevOps and marketing teams tools to convert interest that already exists alongside the outbound motion.

For teams who need CRM-native enrichment, Apollo's waterfall enrichment runs scheduled and real-time jobs against Salesforce and HubSpot records directly, keeping data current without manual exports and re-imports. As Built In's VP of Revenue Operations described it:

"Apollo enriches everything we have: contacts, leads, accounts...And we don't really have to touch it, it just works.", Mark Turner, VP of Revenue Operations at Built In

Frequently Asked Questions

Is Apollo better than Derrick app for outbound sales?

If your team runs outbound sequences, calling, and CRM-synced workflows, Apollo covers that entire motion natively. Derrick app provides enriched contact data within Google Sheets but does not include sequencing or dialing capabilities.

Teams focused on end-to-end outbound execution will find Apollo's integrated approach more complete.

Can Derrick app replace Apollo?

Derrick app and Apollo serve different primary use cases. Derrick app is a spreadsheet enrichment tool suited for users who need to append contact data to existing lists without adopting a new platform.

Apollo is a full GTM platform. For teams that need only list enrichment and are comfortable managing outreach in separate tools, Derrick app is a functional option.

For teams that want prospecting, engagement, and analytics in one place, the two are not equivalent substitutes.

How do Apollo and Derrick app handle phone number data?

Both platforms include phone number lookup as part of their data offering. Derrick app charges 150 credits per phone number found, which can consume credit allocations quickly on lower-tier plans.

Apollo includes phone data access within its credit system across paid plans, with the dialer built into the Professional and Organization tiers for outbound calling workflows.

Does Apollo have a free plan?

Yes. As detailed in the pricing section above, Apollo offers a free tier with no credit card required.

Derrick app also offers a free tier with 100 credits per month. Apollo's free tier includes access to sequences and core search filters, making it functional for testing prospecting workflows before committing to a paid plan.

Who uses Apollo?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. With nearly 5M users across 600K+ companies, Apollo is used by early-stage startups, scaling teams, and 100+ teams at Fortune 500 companies.

Conclusion

Apollo and Derrick app solve related but distinct problems. Derrick app is a focused enrichment tool for teams who want to build and enrich B2B contact lists directly inside Google Sheets, with a low-friction entry point and credit-based pricing in euros.

Apollo is an AI sales platform that covers prospecting, multi-channel engagement, dialing, inbound routing, and data enrichment in one connected system, with transparent pricing and a large validated database.

For teams that need more than enriched spreadsheets and want a platform where data and execution live together, Apollo delivers a materially broader capability set at a clear price point. For teams ready to consolidate their GTM stack, try Apollo free today and see how prospecting, sequencing, and analytics work together in one place.

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