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AI sales automation software that works while you sell

The sales automation software that personalizes outreach, automates your workflows, and books more meetings—without the manual work.

Sales Automation & AI Research

Power up your pipeline

Right person, right message, right time? Harder than it sounds. Apollo's sales automation software gives SDR teams and sales managers two powerful tools to sharpen targeting, craft personalized messages, and set up custom workflows that bring it all together.

AI Research

Put your AI research assistant to work

Give your reps the insights they need, instantly. Use custom-designed AI prompts to reveal prospects' pain points, identify likely-to-engage contacts, or even create new fields for more accurate filtering.

AI Email Personalization

Personalize your emails for every prospect

Use your AI-identified insights to create personalized emails for an entire list of contacts with one click. Whether you're a founder sending outreach solo or a sales manager overseeing a team of BDRs, edit emails in bulk or one by one and save them directly to your sequences.

Sales Workflow Automation

Automate your sales workflows, your way

Save your reps hundreds of hours on manual processes like list building and cold outreach—without sacrificing control over your sales funnel.

Outreach Personalization

Customize your outreach at scale

Every lead is unique—and the best sales automation software should treat them that way. Use conditional logic to customize outreach sequences for each lead based on what you know about them.

Sales Automation Templates

Get started quickly with 18 new templates

Workflows & Automations

Workflows & Automations template type icon
Target Website Visitors

By Apollo.io

Workflows & Automations

Workflows & Automations template type icon
Target People Researching Your Category

By Apollo.io

AI Research Prompts

AI Research Prompts template type icon
Reveal Company Pain Points

By Apollo.io

AI Research Prompts

AI Research Prompts template type icon
Learn Company Priorities

By Apollo.io

Grace Feeney headshot

Grace Feeney

Sr Manager, Sales Development & Operations @ Smartling

With this kind of AI system, my BDRs can send ten times more personalized emails. Their productivity and growth has skyrocketed.
Alexander Theodorou headshot

Alexander Theodorou

CEO & Founder @ Neurofit

We've saved 100+ hours of manual research across 3 full-time BDRs. I'm seeing a 39% open rate using AI Research to write personalized messages for my sequence. Which is incredible considering I didn't write them one by one.
Chris Snelling headshot

Chris Snelling

CEO & Founder @ TopOut Group

Apollo’s AI Research save me an hour of research per account and help me personalize outreach fast. I love how easy it is to sync over the data to HubSpot—it’s a game-changer for my workflow.
Chris Cozzolino headshot

Chris Cozzolino

CEO & Founder @ Uptown Creation

Apollo Workflows save my team a ton of time. There’s less steps to creating a workflow which makes it easy to train our employees. And they can build an entire campaign in one workflow – they don’t have to bounce around to a bunch of different screens.

How sales teams get the most out of sales automation software

  • Tip #1

    Practice your AI prompting skills

    With AI Research, your reps can research prospects, refine targeting, enrich leads, and personalize messaging instantly. The key is knowing how to write the right AI prompts. Done right, you can uncover valuable insights in seconds, saving hours of research. Read this article to learn how to write effective AI prompts!

  • Tip #2

    Not sure how to start? Use our new templates!

    We've just released over 18 new templates for AI Research and workflows, tailored to the needs of GTM professionals like you. Explore our sales automation templates to discover how you can bring together data, AI insights, outreach tools, and workflow automation—all in one platform! Simply choose a template to get started, then customize it to suit your specific needs.

  • Tip #3

    Start small with sales automation software, then scale when it's working

    Before scaling and automating your outbound campaigns, make sure they're proven to work—otherwise, you risk burning through your ideal customer profile (ICP) list too quickly. Start small with around 100 contacts to test and refine your tactics, such as targeting criteria, email frameworks, and outbound channels. Once you have a successful strategy, then consider full automation. Get all the proven tactics from our outbound sales book!

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