
Closely is an AI-driven platform built around LinkedIn and email outreach automation, offering AI personalization, data enrichment, and CRM integrations for individual sellers, sales leaders, and founders. It's a reasonable starting point for teams that only need lightweight social outreach automation. But as sales organizations grow, many find that a tool scoped primarily around LinkedIn and email sequencing doesn't cover the full go-to-market motion: sourcing verified contact data at scale, running multi-channel sequences with a built-in dialer, enriching CRM records automatically, and giving RevOps a single source of truth.
That gap is why teams start searching for Closely alternatives. The right replacement depends on what's missing: some teams need deeper sales intelligence and a larger verified contact database, others need dialer and multi-channel execution, and some need enrichment and workflow automation that spans an entire go-to-market motion rather than just outbound messaging.
This guide compares six Closely alternatives, starting with Apollo, an AI GTM system that unifies data, intelligence, and execution, followed by five other platforms teams commonly evaluate: Dripify, PhantomBuster, Evaboot, Wiza, and TexAu. We'll break down features, pricing, and ideal use cases so you can choose confidently.

Burning hours every week chasing bad emails and dead numbers? Apollo verifies contact data instantly with 98% email accuracy, so reps spend time selling, not searching. Access 240M+ verified contacts today.
Start Free with Apollo →
Apollo is an AI GTM system that unifies data, intelligence, and execution. It's built open by design, meeting sellers inside the tools they already use, from AI assistants like ChatGPT, Codex, Claude, and Perplexity via Apollo MCP, to the Chrome extension and Salesforce, rather than forcing a context switch. For technical teams, Apollo CLI provides terminal-native access for headless GTM workflows.
Apollo's database includes 240M+ people and 30M+ companies, with 98% email accuracy, continuously validated through Apollo's Living Data Network rather than a static list. On the outbound side, Apollo lets teams define an ICP, have AI find and rank accounts and contacts, then run multi-channel sequences across email, calls, and social with a built-in Power Dialer and Parallel Dialer. The AI Sequence Builder can generate sequences from natural language, and outbound analytics dashboards track sentiment and team goals. Inbound capabilities capture website visitors, enrich and shorten forms, and route leads automatically with AI-assisted setup and owner-led nurture sequences, backed by 65+ filters for precise targeting. Data enrichment runs through waterfall enrichment, bi-directional CRM sync, CSV enrichment, and REST API access for bulk workflows. Apollo integrates with Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Orum, Nooks, Marketo, and 50+ tools in its marketplace.
Pricing (annual billing) starts with a Free plan at $0 with 900 credits/year, 2 sequences, and basic filters. Basic is $49/user/month with 30,000 credits/year, unlimited sequences, CRM integrations, and 6 intent topics. Professional is $79/user/month, adding a US dialer, 5 mailboxes, automated workflows, and AI research. Organization is $119/user/month (minimum 3 users), with an international dialer, 15 mailboxes, SSO, and advanced security. Full details are available on Apollo's pricing page.
According to Ramp's vendor data, drawn from real spend activity, Apollo is the fastest-growing vendor in the Sales Data Providers category, with adoption up 5 percentage points year-over-year as of August 2026, and a 22% competitor switch rate, more than double the next closest named competitor, suggesting teams are actively migrating to Apollo from other tools. Separately, Ramp's Sales Data Providers category data shows Apollo tied for the highest new-adopter share among first-time category buyers, indicating it's often the first sales intelligence platform teams choose rather than a later replacement.
Customer feedback reflects this consolidation trend. Kevin Warner, CEO at Leadium, said
"Apollo became the single source of truth for uswhere everything originates from and where all the data returns to.", Kevin Warner, LeadiumCollin Stewart of Predictable Revenue noted
"We reduced the complexity of three tools into one.", Collin Stewart, Predictable Revenueand Mark Turner, VP of Revenue Operations at Built In, shared
"Apollo enriches everything we have: contacts, leads, accounts...And we don't really have to touch it, it just works.", Mark Turner, Built In
Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Apollo holds a 4.7/5 G2 rating and won the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution".

Dripify is a LinkedIn automation and sales engagement platform that automates outreach campaigns across LinkedIn and email. It combines lead generation, email enrichment, and multi-channel sequencing with built-in LinkedIn account protection designed to mimic human behavior and reduce restriction risk.
Key Features: Drag-and-drop sequence builder for LinkedIn and email, email finder with verified lookup, advanced analytics and reporting, dedicated inbox for lead management, team management tools, and A/B testing for message optimization.
Pricing: Dripify's pricing starts with Basic at $39/user/month billed annually ($59 monthly), including 1 drip campaign and 100 email finder credits. Pro is $59/user/month annually ($79 monthly) with unlimited campaigns. Advanced, the most popular tier, is $79/user/month annually ($99 monthly), adding team management. Enterprise pricing is custom. Additional email finder credits are sold separately (e.g. 1,000 credits for $29).
Pros:
Cons:
Apollo vs Dripify, a closer look at the differences.

PhantomBuster is a lead generation and sales automation platform that extracts and enriches data from 15+ social platforms including LinkedIn, Twitter, Instagram, and Facebook. It offers 100+ pre-built automations for scraping profiles, finding emails, and running AI-assisted outreach.
Key Features: Live data extraction across multiple platforms, 100+ pre-built automation workflows, AI-powered message personalization, lead list enrichment with job change and engagement signals, credit-based email finding, and CRM integration with HubSpot.
Pricing: PhantomBuster's pricing includes a Free plan with 50 email credits and 2 hours of execution time. Start is $56/month with 500 email credits and 20 hours of execution. Grow, the most popular tier, is $128/month with 2,500 email credits and 80 hours. Scale is $352/month with 10,000 email credits and 300 hours. Annual billing saves 20%, and all plans include unlimited users.
Pros:
Cons:
See how Apollo compares to PhantomBuster.

Evaboot is a data enrichment tool aimed at B2B sales and marketing teams looking to clean and export prospect lists.
Key Features: Based on available product information, Evaboot focuses on list cleaning, enrichment, and export workflows for prospecting teams.
Pricing: Evaboot's pricing is not publicly displayed. Teams interested in Evaboot would need to contact the company directly for current plans and costs.
Pros:
Cons:
Apollo vs Evaboot, here's everything you need to know.
Guessing where deals actually stand until the forecast falls apart? Apollo gives reps and leaders one real-time view of every deal, so pipeline reviews stop being a surprise. Built-In improved win rates using Apollo's deal signals.
Schedule a Demo →
Wiza is a real-time B2B contact data platform that verifies emails and phone numbers at the moment of request rather than relying solely on cached records. Wiza claims access to a database covering 850M+ prospects, and it includes a Chrome extension for LinkedIn prospecting alongside bulk export and CRM integrations.
Key Features: Real-time contact verification, Chrome extension for LinkedIn prospecting, bulk CSV export or direct CRM sync, AI Research capabilities, and team analytics.
Pricing: Wiza's pricing offers a Free plan with 20 valid emails and 5 phone numbers. On annual billing, Email is $83/month/user with unlimited email reveals, and Email + Phone is $166/month/user with unlimited email and phone reveals. On monthly billing, Starter is $49/month/user (100 emails, 100 phone numbers), Email is $99/month/user, and Email + Phone is $199/month/user. A custom-priced Team Plan is available for 3+ users, billed annually.
Pros:
Cons:
Apollo vs Wiza, here's everything you need to know.


TexAu is a GTM platform that searches people, enriches companies, scores leads, and runs outbound actions from a spreadsheet-like interface or via API/MCP server. It offers waterfall enrichment across 32+ data sources with pay-on-match credits, meaning failed lookups cost nothing.
Key Features: Waterfall enrichment across 12+ data sources per tier, AI lead scoring, pay-on-match credit model, bidirectional CRM sync with HubSpot, Pipedrive, and Salesforce, 200+ ready-to-run GTM actions, and REST API/MCP server access for AI agents.
Pricing: TexAu's pricing starts with Solo at $59/month billed yearly ($79 monthly), including 2,500 credits/month and 1 seat, but no API access or credit rollover. Starter is $149/month billed yearly ($199 monthly) with 8,000 credits and 3 seats, adding API/webhooks. Teams is $449/month billed yearly ($549 monthly) with 25,000 credits and 5 seats, adding bidirectional hourly CRM sync and sales intelligence sources. Enterprise pricing is custom with unlimited seats.
Pros:
Cons:
Explore the Apollo vs TexAu breakdown.
| Platform | Starting Price | Key Strength | Dialer Included | Multi-Channel Sequences |
|---|---|---|---|---|
| Apollo | $49/user/month (Basic) | 240M+ people, 30M+ companies, 98% email accuracy | Yes (Power & Parallel Dialer) | Yes (email, calls, social, tasks) |
| Closely | $29/month billed annually (Starter) | LinkedIn & email AI personalization | No | LinkedIn + Email only |
| Dripify | $39/user/month billed annually (Basic) | LinkedIn account protection | No | LinkedIn + Email |
| PhantomBuster | $56/month (Start) | 15+ platform data extraction | No | Automation-based (multi-platform) |
| Evaboot | Not publicly displayed | List enrichment & export | No | Not specified |
| Wiza | $49/month/user (Starter) | Real-time contact verification | No | Data/enrichment focused |
| TexAu | $59/month billed yearly (Solo) | Pay-on-match waterfall enrichment | No | Automation/API-driven outbound |
Start by mapping the gap you're trying to close. If your team needs verified contact data at scale plus execution across email, calls, and social in one system, prioritize platforms with a built-in dialer and enrichment engine, like Apollo's Living Data Network, which continuously validates records rather than relying on a static export.
If your primary need is LinkedIn-specific outreach automation with account safety controls, tools like Dripify are worth evaluating. If your team relies heavily on scraping and enrichment across many social platforms beyond LinkedIn, PhantomBuster's broader extraction coverage may fit.
For teams focused narrowly on real-time contact verification, Wiza's model is built specifically around that use case. And if your workflow is spreadsheet-driven and API-first with a pay-on-match credit structure, TexAu's approach may reduce wasted spend on failed lookups.
Also weigh integration depth with your CRM, whether you need a native dialer versus a separate calling tool, and how enrichment credits scale as your list volume grows. Review the sales prospecting guide and lead generation strategies for a deeper look at building a repeatable pipeline process before committing to a platform.
As detailed in the Apollo section above, Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders, with data, dialer, and sequencing built into one system.
Closely is built specifically around LinkedIn and email outreach automation with AI personalization, which makes it a viable option for teams whose prospecting motion is limited to those two channels. Teams needing broader data coverage, dialer capabilities, or CRM-wide enrichment often look at the alternatives covered in this guide.
Pricing varies by feature scope. Apollo's Free plan and Basic tier starting at $49/user/month, as detailed above, include CRM integrations and unlimited sequences.
Dripify's Basic plan starts at $39/user/month billed annually (or $59/month billed monthly), while Wiza's monthly Starter plan starts at $49/user/month, focused on real-time contact verification.
Among the platforms compared here, Apollo is the only one with a native Power Dialer and Parallel Dialer built into its platform. The other alternatives focus on LinkedIn/email automation, data extraction, or enrichment without built-in calling functionality.

Closely covers LinkedIn and email outreach automation well, but teams that need broader sales intelligence, a native dialer, and CRM-wide enrichment often outgrow that scope. Dripify, PhantomBuster, Evaboot, Wiza, and TexAu each solve narrower pieces of the prospecting puzzle, from LinkedIn safety controls to pay-on-match enrichment, while Apollo brings data, dialer, sequencing, and enrichment together in one system.
For teams ready to consolidate their go-to-market stack, Apollo offers a Free plan to start and paid tiers from $49/user/month, as detailed in the pricing section above. Start Free with Apollo and see how a unified data-to-execution platform compares to point solutions built around a single channel.
Struggling to prove ROI before budget season hits? Apollo replaces scattered tools with one platform, so leaders see pipeline impact instead of guessing. Leadium tripled annual revenue after automating outbound with Apollo.
Schedule a Demo →Sales
Inbound vs Outbound Marketing: Which Strategy Wins?
Sales
What Is a Sales Funnel? The Non-Linear Revenue Framework for 2026
Sales
What Is a Go-to-Market Strategy? The 2026 GTM Playbook
We'd love to show how Apollo can help you sell better.
By submitting this form, you will receive information, tips, and promotions from Apollo. To learn more, see our Privacy Statement.
4.7/5 based on 9,690 reviews
