Apollo vs Wiza (2026): Features, Pricing & Best Use Cases

Choosing between Apollo and Wiza comes down to a fundamental question: do you need a contact data tool, or a complete go-to-market system? Both platforms help B2B teams find and reach prospects, but they differ significantly in scope, depth, and execution capability.

This comparison breaks down exactly what each platform offers so you can make a confident decision.

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Key Takeaways

• Platform Scope: Apollo is an AI sales platform covering data, sequencing, dialing, enrichment, and analytics in one connected system. Wiza focuses primarily on contact data extraction and email/phone verification.
• Database Size: Apollo offers 240M+ people and 30M+ companies with 98% email accuracy. Wiza claims access to 850M+ prospects through its Wiza Prospect database.
• Outbound Execution: Apollo includes built-in multi-channel sequences, a power dialer, a parallel dialer, and AI-generated messaging. Wiza centers on contact discovery and CRM export rather than engagement execution.
• Who Apollo Serves: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders.
• Pricing Entry Point: Both platforms offer free tiers. Apollo's paid plans start at $49/user/month (annual billing). Wiza's Starter plan is $49/user/month on monthly billing; annual plans start at $83/user/month.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system. From a single workspace, teams can identify ideal-fit prospects in a database of 240M+ people, launch multi-channel sequences, run power and parallel dialing campaigns, enrich CRM records, and analyze pipeline performance without switching tools or reconciling data across vendors.

Apollo meets sellers inside the tools they already use. Apollo MCP, Apollo's Model Context Protocol, connects Apollo data and workflows directly into AI assistants including ChatGPT, Codex, Claude, and Perplexity. The Chrome extension enables prospecting from anywhere across the web. For technical and advanced users, Apollo CLI provides terminal-native access for headless GTM workflows and API-driven automation.

Market adoption reflects this momentum. According to Ramp's vendor data, Apollo holds a 38% adoption rate among businesses using Sales Data Providers tools as of July 2026, up 5 percentage points year-over-year, with 34% of first-time category buyers choosing Apollo. The platform is trusted by nearly 5M users across 600K+ companies, including 100+ teams at Fortune 500 companies, and has earned recognition as a G2 Leader with a 4.7/5 rating and the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution".

Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available. Full tier details are covered in the Pricing Comparison section below.

What is Wiza?

Wiza is a B2B prospecting and contact data platform focused on finding and verifying email addresses and phone numbers in real-time. The platform is designed primarily around LinkedIn-based prospecting, using a Chrome extension to extract and export contact data directly from LinkedIn searches and profiles.

Wiza's core value proposition is data freshness. Rather than querying a static database, Wiza checks live data sources at the time of lookup and only charges for valid, deliverable emails.

According to Wiza, the platform delivers 99%+ email deliverability rates. Wiza claims access to 850M+ prospects through its Wiza Prospect database, with 40+ data points including revenue, funding, and headcount fields.

Key platform capabilities include:

• Chrome extension: Prospecting from LinkedIn with bulk export to CSV or CRM
• Email verification: Real-time validation with a pay-for-valid-only model on certain plans
• Phone finding: Direct dial and mobile number discovery, charged per reveal on most plans
• AI Research: Contact enrichment included on annual Email and Email + Phone plans
• Wiza Monitor: Job change tracking and alerts for monitoring prospect activity
• CRM integrations: Direct sync available across plans

Wiza targets sales teams, SDRs, and account executives who prioritize accurate contact data for outreach, particularly those whose prospecting workflow is anchored to LinkedIn. The platform does not include native sequencing, dialing, or outbound analytics.

Teams using Wiza for outreach execution would connect it to a separate engagement tool.

Wiza offers both monthly and annual billing. Monthly plans include a Starter tier at $49/user/month.

Annual plans start at $83/user/month for the Email plan. A Team Plan with requested pricing is available for three or more users.

Full details are in the Pricing Comparison section below.

Feature Comparison

The table above highlights a clear scope difference. Apollo covers the full prospecting-to-pipeline workflow in one system, while Wiza is scoped to contact discovery and verification.

Teams that need both data and outreach execution from a single platform will find Apollo's offering meaningfully broader.

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Pricing Comparison

Apollo's pricing tiers (annual billing) are:

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations, 6 intent topics
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research
• Organization: $119/user/month (minimum 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

Wiza's pricing separates into monthly and annual structures:

• Free: $0, 20 valid emails, 5 phone numbers
• Starter (monthly only): $49/user/month, 100 valid emails/month, 100 phone numbers/month, $0.15 per extra email, $0.35 per extra phone number
• Email (annual): $83/user/month billed at $990/year, unlimited email reveals, 2,500 exports/month, AI Research; phone numbers at $0.35 each
• Email + Phone (annual): $166/user/month billed at $1,990/year, unlimited email and phone reveals, 2,500 exports/month, AI Research
• Team Plan: requested pricing (3+ users, annual), unlimited emails and phones, API access, dedicated success manager

At the entry level, both platforms are priced comparably. The key structural difference is coverage: Apollo's credit-based plans include data access plus sequences, dialing, enrichment, and analytics.

Wiza's plans are scoped to contact data reveal and export, with phone numbers charged separately on most tiers. Teams that need outbound execution alongside data discovery would need to factor in the cost of an additional engagement tool when evaluating Wiza.

"We paid less for one tool than for two tools together...we cut our costs in half." Sylvain Giuliani, Head of Growth & Operations at Census

How Apollo Differs from Wiza

The most substantive difference between Apollo and Wiza is execution depth. Wiza delivers verified contact data and exports it to your CRM or a CSV. Apollo does that, and then runs the outreach. Multi-channel sequences combining email, phone, and social steps can be launched directly from Apollo's sales engagement platform without switching tools. The Power Dialer and Parallel Dialer are embedded in the same workflow, with AI-generated call scripts, automatic voicemail drop, and CRM logging built in.

For teams running inbound motions alongside outbound, Apollo also includes website visitor identification, form enrichment, and intelligent routing with round-robin and criteria-based booking. Wiza's Wiza Monitor tracks job changes, which supports account monitoring, but inbound capture and routing are outside the platform's scope.

On the data side, Apollo's data enrichment capabilities extend beyond point-of-prospecting lookups. Waterfall enrichment pulls from multiple sources with customizable priority ordering. Scheduled and real-time CRM enrichment keeps Salesforce and HubSpot records current automatically, without manual exports or re-imports.

According to Ramp's Sales Data Providers category data, Apollo is the fastest-growing vendor in the category as of July 2026, averaging 0.75 percentage points of adoption growth per month, ahead of all other vendors tracked. That growth trajectory reflects teams actively consolidating their prospecting and engagement workflows onto a single platform.

"Apollo became the single source of truth for us, where everything originates from and where all the data returns to." Kevin Warner, CEO at Leadium

For GTM Engineers and AI Builders, Apollo's API, Apollo MCP, and CLI enable headless workflows and programmatic access to the full platform. Wiza offers API access on its Team Plan, but it is scoped to data retrieval rather than full GTM orchestration.

Frequently Asked Questions

Is Apollo better than Wiza for outbound sales?

Apollo includes the full outbound stack: data, sequencing, dialing, AI messaging, and analytics in one platform. Wiza is focused on contact data discovery and verification.

If your team needs end-to-end outbound execution without managing multiple tools, Apollo covers that workflow natively. If your existing stack already includes a sequencing platform and you only need a data layer, Wiza can serve that narrower function.

Can Wiza replace Apollo?

Wiza and Apollo address different scopes. Wiza provides email and phone data extraction, primarily through its LinkedIn Chrome extension.

Apollo includes that capability alongside sequences, a built-in dialer, inbound routing, and enrichment automation. The two platforms are not functionally equivalent, so a direct replacement evaluation depends on which capabilities your team actually uses.

How do Apollo and Wiza differ on pricing?

As detailed in the pricing section above, both platforms have free tiers and entry-level paid plans starting around $49/user/month. Apollo's plans bundle data credits with engagement features.

Wiza's plans are structured around email and phone reveal allowances, with phone numbers charged separately on most tiers. Annual Wiza plans start at $83/user/month and include unlimited email reveals.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. The platform is used by startups, scaling companies, and teams at Fortune 500 companies.

Does Apollo have a Chrome extension like Wiza?

Yes. Apollo's Chrome extension enables prospecting from across the web, allowing users to find and save contacts with verified business contact information without leaving their browser.

It functions similarly to Wiza's extension for data capture, and connects directly back to Apollo's sequencing, dialing, and CRM enrichment workflows.

Conclusion

Apollo and Wiza serve related but distinct needs. Wiza is a contact data tool built around LinkedIn prospecting and real-time email and phone verification.

Apollo is an AI sales platform that combines a verified B2B database with sequences, dialing, enrichment, inbound routing, and AI-powered execution in one connected system.

For teams that need both data and outreach execution, Apollo eliminates the need to stitch together multiple tools. For teams evaluating the Social Selling Automation category and looking for a platform that scales with their GTM motion, Apollo's breadth and adoption trajectory make it a strong choice.

Try Apollo free today and see how data, intelligence, and execution work together in one platform.

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