Apollo vs TexAu (2026): Features, Pricing & Which Platform Fits Your GTM Stack

Choosing between Apollo and TexAu comes down to a fundamental question: do you need a data enrichment and lead research tool, or a full GTM execution platform? Both are credit-based, both touch B2B prospecting, but they are built for different jobs.

This comparison breaks down features, pricing, and real-world fit so your team can make a confident decision in 2026.

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Key Takeaways

• Platform scope: Apollo is an AI sales platform combining data, sequences, dialer, and AI in one connected system. TexAu focuses on lead search, waterfall enrichment, and CRM sync through a no-code table interface.
• Database scale: Apollo provides a database of 240M+ people and 30M+ companies with 98% email accuracy. TexAu claims 97% email accuracy across its waterfall enrichment from 12+ sources.
• Execution layer: Apollo includes multi-channel sequences, a built-in dialer, and AI-powered outreach. TexAu's strength is enrichment and lead scoring, with outbound actions available via its column-action framework.
• Who Apollo serves: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders.
• Market momentum: Apollo is the fastest-growing vendor in the Sales Data Providers category per Ramp's spend data, with adoption up 5 percentage points year-over-year as of July 2026.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system. From prospecting and enrichment to sequencing, dialing, and analytics, every workflow lives in one place. Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and Apollo MCP, Apollo's Model Context Protocol, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Sellers can also prospect directly from the Chrome extension as they browse across the web, or connect Apollo's intelligence into AI assistants including ChatGPT, Codex, Claude, and Perplexity via Apollo MCP. For technical and advanced users, Apollo CLI provides terminal-native access for headless GTM workflows.

Apollo's database spans 240M+ people and 30M+ companies, with verified business contact information and 65+ prospecting filters. Contacts are continuously validated through Apollo's Living Data Network, keeping records fresh across the platform. Apollo is trusted by 100K+ paying customers, including 100+ teams at Fortune 500 companies, and has earned the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and recognition on G2 as a top-rated platform with a 4.7/5 rating.

According to Ramp's vendor data, drawn from real spend across Ramp's business network, Apollo holds a 38% adoption rate in the Sales Data Providers category as of July 2026, up 5 percentage points year-over-year. Of businesses entering the category for the first time, 34% chose Apollo, reflecting strong momentum among teams building their first GTM stack. Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available.

What is TexAu?

TexAu is a GTM data platform designed for founders running their own outbound, agency operators, and first SDRs who need to search for leads, enrich company and contact records, score prospects, and push data into a CRM. It operates through a no-code table interface where users build enrichment workflows column by column, with actions available via API and an MCP server for programmatic access.

Core capabilities include waterfall enrichment pulling from 12+ data sources, email verification that TexAu claims delivers 97% accuracy, and AI lead scoring using custom scoring prompts. CRM sync covers HubSpot, Salesforce, Pipedrive, Zoho, and GoHighLevel, with one-way daily sync on entry tiers and bidirectional hourly sync on the Teams plan.

TexAu also includes over 200 ready-to-run column actions and a GTM Co-Pilot for building enrichment tables from natural-language prompts.

The pricing model is pay-on-match, meaning failed lookups, duplicates, and skipped rows do not consume credits. Credits roll over month-to-month up to twice the monthly allowance on Starter and Teams plans.

A free tier is available at signup with 50 credits and no credit card required, and a 14-day trial is offered. One important structural note: TexAu's platform and API are sold separately.

The platform is available at its standard pricing tiers, while the API and MCP are sold through a separate pay-as-you-go product.

TexAu is positioned for operators who want enrichment-first workflows and a lean interface, rather than teams running full multi-channel outbound campaigns with built-in sequences and dialing.

Feature Comparison: Apollo vs TexAu (2026)

The table surfaces the core functional gap: Apollo covers the full prospecting-to-execution cycle, while TexAu concentrates on the enrichment and research layer. Teams that need built-in sequencing, a dialer, and outbound analytics will find those capabilities absent in TexAu's current platform.

Teams focused purely on enrichment and CRM hygiene may find TexAu's pay-on-match model straightforward for that specific use case.

Pricing Comparison

Apollo's full tier breakdown (annual billing) is available on the Apollo pricing page:

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research
• Organization: $119/user/month (minimum 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

TexAu's pricingis structured around team size and monthly credit volume:

• Solo: $79/month (annual billing) or $99/month (monthly billing), 2,500 credits/month (~500 enriched leads), 1 team member
• Starter: $199/month (annual billing) or $249/month (monthly billing), 8,000 credits/month (~1,600 enriched leads), 3 team members; additional members at $99/member/month
• Teams: $549/month (annual billing) or $649/month (monthly billing), 25,000 credits/month, 5 team members; additional members at $99/member/month; bidirectional hourly CRM sync
• Enterprise: requested pricing, unlimited team members, SSO/SAML, data residency options

One structural difference: TexAu's platform and API are sold as separate products. Teams that need API or MCP access would subscribe to the platform tier for the UI and separately to the API product for programmatic enrichment.

Apollo's API access is included within its plans without a separate subscription. Both platforms use credit-based models, though Apollo's credits are per user per year while TexAu's credits are pooled per account per month with rollover.

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How Apollo Differs from TexAu

The most meaningful difference is execution depth. Apollo is built so that the moment you find a contact in the database, you can drop them into a multi-channel sequence, dial them with the built-in Power or Parallel Dialer, and track every interaction in one workspace. That connected workflow means RevOps teams maintain a single source of truth rather than stitching enrichment data from one tool into a separate outreach platform. As noted by Collin Stewart, CEO at Predictable Revenue: "We reduced the complexity of three tools into one."

Apollo's AI layer extends beyond lead scoring. The AI Research Agent surfaces account-level context before outreach, the AI Sequence Builder generates sequences from natural language, and AI-powered messaging has been associated with a 35% increase in bookings.

These capabilities are integrated across the platform rather than limited to a single enrichment step.

According to Ramp's Sales Data Providers category data as of July 2026, Apollo is the fastest-growing vendor in the category, averaging +0.7 percentage points of adoption per month, ahead of all other providers tracked. That growth reflects teams actively consolidating around a platform that covers more of the GTM workflow, not just enrichment alone.

For teams with a social selling or multi-channel engagement motion, Apollo includes social steps natively within sequences alongside email and phone, and the Chrome extension enables prospecting across the web. TexAu offers outbound actions through its column-action framework but does not include a native sequence builder or dialer, making it less suited for teams running coordinated multi-touch campaigns at scale.

Frequently Asked Questions

Is Apollo a direct replacement for TexAu?

Apollo covers the enrichment capabilities TexAu provides and adds sequencing, dialing, analytics, and AI-powered outreach on top. Teams using TexAu primarily for lead search and CRM enrichment can replicate that workflow inside Apollo.

Teams using TexAu's API product for programmatic enrichment would use Apollo's API endpoints, which are included in Apollo's plans without a separate subscription.

How do the credit models compare?

Both platforms use credit-based models, but the structure differs. As detailed in the pricing section above, Apollo credits are allocated per user per year, while TexAu credits are pooled at the account level per month with rollover up to twice the monthly balance on higher tiers.

TexAu's pay-on-match model means failed lookups do not consume credits. Apollo also uses a credit system for data enrichment, and users should review the Apollo pricing page for current credit logic per action type.

Who is Apollo built for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Its free tier makes it accessible to individual contributors and early-stage teams, while the Organization plan supports companies with advanced security, SSO, and governance requirements.

Does TexAu include outreach sequencing?

TexAu does not include a native sequence builder in the traditional sense. It offers outbound actions through its column-action framework, which can trigger tasks based on enrichment results.

Teams looking for multi-channel sequences that coordinate email, calls, and social steps in a prioritized queue would find that capability in Apollo's sequencing engine, as covered in the feature comparison above.

Can Apollo integrate with the same CRMs as TexAu?

Yes. Apollo integrates natively with Salesforce, HubSpot, Pipedrive, and Zoho, matching the core CRMs TexAu supports. Apollo also connects to 50+ tools through its integrations marketplace, including Outreach, SalesLoft, Orum, Nooks, and Marketo, supporting teams that want Apollo's data layer connected to an existing sales tech stack.

Conclusion

Apollo and TexAu both address B2B prospecting and enrichment, but they do so at different levels of the GTM stack. TexAu is built for operators who want a no-code enrichment table with pay-on-match credits and a clean CRM sync workflow.

Apollo is built for teams that want data, enrichment, sequencing, dialing, and AI-driven outreach in one connected system, without managing separate tools for each stage of the funnel.

For teams that want to move from research to revenue without switching platforms, Apollo covers the full cycle. Try Apollo free today and see how a unified GTM platform changes what your team can execute.

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