Unlock Data-Driven Dialing with the Apollo x Orum Integration

Apollo.io, the leader is sales intelligence and engagement, and Orum, the AI-powered live conversation platform, are uniting forces through a powerful integration that offers more efficiency, less tool switching, and 4x more revenue-generating conversations.

3 Minute Read

Written by Karli Stone

Published Tuesday, December 5, 2023

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What do you get when you combine the world’s most powerful live conversation platform with the leader in sales engagement and intelligence?

A tech stack built to help you achieve excellence.

Big news!

Apollo.io, the leader of sales intelligence and engagement, and Orum, the AI-powered live conversation platform, are uniting forces through a powerful integration—one that promises users more efficiency, less tool switching, and 4x more revenue-generating conversations.

Here’s what you need to know.

Al-powered dialing backed by the best in sales intelligence

As an Apollo user, you will be able to quickly and easily load your Sequence call tasks straight into Orum’s platform. This means you’ll be able to simultaneously dial the Apollo leads you’ve sourced and sequenced in Orum, dramatically increasing outbound efficiency, and have more conversations with prospects.

When you first sign in, you’ll be guided through an onboarding flow directly within Orum to learn the ropes! 

In the Orum platform, a user can now search for Apollo Sequences and seamlessly execute any assigned call tasks. They can also automatically load Orum-powered lists that surface all sequence-due or one-off call tasks.

You can also select the dialing option of your choice: dialing prospects one at a time (power dialing), dialing multiple prospects at the same time (parallel dialing), or making targeted one-off calls (click to call).

Once a call is made in Orum, it is automatically logged in Apollo and associated with the user who completed the activity, and a recording link will be synced in the notes section within Apollo. Once a call has been logged, the call task will automatically be completed regardless of the call outcome.

How seamless is that?!

The integration also supports pre-recorded voicemail drops automatically when a prospect doesn’t answer or allows users to record a live voicemail in Orum.  

What does this mean for you?

Apollo and Orum’s united functionality means increased productivity, reduced errors, and unparalleled efficiency for sales teams everywhere.

Apollo’s automated workflows are proven to 4x meetings for data-driven teams. By bringing those engagement sequences into Orum, sales teams can drive even more revenue through cold calls. 

And at the same time drastically increase efficiency. All calls are automatically logged back into Apollo along with a link to the recording. 

“Using Orum feels like strapping yourself into a rocketship,” says Josh Garrison, VP of Content Marketing and Product Education at Apollo, “It skyrocketed the number of conversations and meetings my team was having with our ideal buyers. Combined with Apollo's world-leading mobile number data, this is a massive level-up for any sales team.”

Orum feels like using a rocketship...Combined with Apollo's world-leading mobile number data, this is a massive level-up for any sales team.

Josh Garrison

VP of Content Marketing and Product Education

For Orum users, the integration will drastically expand your addressable market, giving them more of the right contacts to reach out to at the right time.

One beta user, Christy Clark, Sales Ops Manager at Velox reported, “The integration created a more seamless way to outbound prospects. Having all our sequenced contacts accessible in Orum has been a game changer!”

Experience the integration for yourself by requesting a demo of Apollo and a demo of Orum today. 

The integration created a more seamless way to outbound prospects. Having all our sequenced contacts accessible in Orum has been a game changer.

Christy Clark

Sales Operations Manager at Velox

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