Apollo Selected as a Data Provider for HubSpot’s New Breeze Prospecting Agent

Go-to-market teams are in the middle of a major shift.

What used to be a collection of disconnected tools such as data providers, sequencing platforms, and enrichment tools, is evolving into unified, AI-powered operating systems that can both identify opportunities and take action.

Apollo delivers on this with its all-in-one AI-powered GTM platform, and we also believe in empowering our customers wherever they may work. 

On that note, we’re excited to share that Apollo was selected as a data provider for HubSpot’s newly updated Prospecting Agent, which handles the entire prospecting cycle, from identifying the right accounts, to sourcing contacts, and executing outreach. 

Now, with Apollo’s leading B2B contact database embedded directly into that workflow, HubSpot users with Apollo accounts can get access to more than 230 million contacts without leaving the platform — optimizing real-time execution and delivering greater impact at scale.

How Apollo data is powering stronger outcomes for HubSpot users

We’re proud to offer one of the largest contact databases in GTM covering more than 30 million companies, and with our contributing network of more than 4 million users continually enriching the database.

Behind the scenes, we use a multi-step process to verify contact quality, maintain data freshness, and integrate AI into workflows to improve how revenue teams execute. 

That foundation translates directly into performance: Apollo users see an average of 97% email accuracy, helping teams reach the right people, at the right time, with confidence. And now, HubSpot users can enjoy the same breadth and depth of data with the Prospecting Agent.

As AI continues to reshape how revenue teams operate, high-quality, real-time data becomes even more critical. It’s what enables these systems to move beyond insights and actually drive results.

Why data enrichment is mission-critical for sellers

Data enrichment is the process of enhancing raw data by combining it with additional information from outside sources, turning incomplete records into full, actionable prospect profiles. Raw contact data becomes far more valuable when filled out with context like job titles, phone numbers, company details, and behavioral signals. Apollo works hard to keep our data fresh and accurate.

For sales and marketing teams, the payoff is significant.

Our enriched data improves customer segmentation, powers more targeted campaigns, and keeps CRMs accurate in the face of the roughly 70% of B2B data that decays each year. Rather than wasting time manually hunting down missing information, teams can focus on selling with a database that works as an asset.

As AI continues to reshape how revenue teams operate, high-quality, real-time data becomes even more critical. It’s what enables these systems to move beyond insights and actually drive results.

To learn more about Apollo’s integration with HubSpot check out HubSpot's Prospecting Agent, or check out Apollo’s GTM Ecosystem integrations with other tools such as Claude and Salesforce.