Top 6 Clearbit Alternatives for RevOps Teams in 2026

Clearbit, now part of HubSpot following its 2023 acquisition, built its reputation as a B2B data enrichment layer that appends 100+ firmographic and technographic data points to leads, contacts, and accounts. For teams already invested in the HubSpot ecosystem, that integration is a natural fit. But for revenue teams that need more than enrichment, outbound execution, multi-channel sequencing, real-time intent signals, or a database they can prospect directly from, Clearbit's scope can feel narrow.

Teams searching for Clearbit alternatives typically fall into one of a few buckets: they want enrichment paired with outbound execution, they need broader global contact coverage, they're looking for transparent self-serve pricing, or they simply outgrew a tool that was designed as a data layer rather than a full go-to-market system. This guide covers the six strongest options available in 2026, with accurate pricing, honest pros and cons, and a clear recommendation for teams that want to consolidate their stack.

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Key Takeaways

• Apollo: A full GTM platform combining a 240M+ contact database, 98% email accuracy, AI-powered sequences, dialers, inbound routing, and enrichment, with transparent pricing starting at $49/user/month.
• ZoomInfo: B2B sales intelligence with intent data, technographics, and marketing automation tools; pricing not publicly displayed.
• Cognism: Compliance-first sales intelligence platform with a strong focus on European data and phone-verified mobile numbers.
• Clay: GTM data infrastructure and orchestration platform aggregating 200+ data providers with waterfall enrichment and AI agents (Claygents).
• FullEnrich: Contact enrichment specialist using waterfall enrichment across 25+ vendors, charging only for verified results.
• Derrick: Google Sheets-native lead enrichment tool designed for lean sales teams who work directly in spreadsheets.

Apollo

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system. Where Clearbit functions primarily as an enrichment layer, Apollo covers the entire outbound and inbound motion: find prospects, enrich records, run multi-channel sequences, dial, route inbound leads, and analyze results, without stitching together multiple vendors.

Apollo's database contains 240M+ people and 30M+ companies, with contacts continuously validated and refreshed by Apollo's Living Data Network. That 98% email accuracy means fewer bounces, better deliverability, and cleaner CRM data. Enrichment goes beyond email: Apollo appends firmographics, technographics, job titles, intent signals, and direct dials, all accessible through 65+ filters on the Apollo search and prospecting interface.

On the outbound side, Apollo's AI Sequence Builder creates multi-channel cadences from natural language prompts. The Power Dialer and Parallel Dialer eliminate manual dialing. AI-generated call scripts, auto-logged outcomes, and CRM-pushed summaries mean reps spend time talking, not typing. For inbound, Apollo identifies website visitors, shortens forms, routes leads by criteria, and triggers owner-led nurture sequences automatically, making it a strong fit for RevOps teams managing both motions through the sales engagement platform.

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Technical teams can access Apollo natively inside AI assistants, ChatGPT, Codex, Claude, and Perplexity, via Apollo MCP, or run headless GTM workflows directly from the terminal with the Apollo CLI. The Chrome extension brings prospecting to any web page, and Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and 50+ other tools via the integrations marketplace.

Pricing(annual billing): Free at $0 with 900 credits/year; Basic at $49/user/month with 30,000 credits/year and CRM integrations; Professional at $79/user/month with 48,000 credits/year, US dialer, and AI research; Organization at $119/user/month (min. 3 users) with 72,000 credits/year, international dialer, SSO, and advanced security. Full details at apollo.io/pricing.

Customer outcomes reflect the platform scope. Collin Stewart, CEO at Predictable Revenue, summarized it directly:

"We reduced the complexity of three tools into one."

"Apollo enriches everything we have: contacts, leads, accounts...And we don't really have to touch it, it just works."

According to Ramp's vendor data, Apollo holds a 39% adoption rate among businesses purchasing sales data provider software, up 6 percentage points year-over-year as of August 2026, and ranks #1 for capturing first-time category buyers, with 30% of teams new to the category choosing Apollo first.

Zooming out to the category level, Ramp's Sales Data Providers category data shows Apollo is the fastest-growing vendor in the segment, averaging +0.6 percentage points per month in adoption growth as of August 2026, nearly double the next closest competitor in that metric.

Apollo has earned a 4.7/5 G2 rating and the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution". With nearly 5M users and 100K+ paying customers, it is one of the most widely adopted platforms in this space.

ZoomInfo

ZoomInfo is an AI-assisted go-to-market intelligence platform offering B2B contact and company data, buyer intent signals, technographic insights, hiring trend alerts, and sales automation workflows. Its platform includes modules for sales (ZoomInfo Professional, Copilot Advanced, Copilot Enterprise) and marketing (Demand, ABM Lite, ABM Enterprise), covering intent-driven account prioritization, display advertising, and CRM/MAP integrations with Salesforce, HubSpot, Marketo, and Eloqua.

ZoomInfo's Copilot tiers add AI-generated account summaries, custom intent signals, and dedicated support for companies that need deep account research at scale. The Marketing ABM tiers include a display advertising network for multi-channel account-based campaigns.

Pricing: ZoomInfo's pricing is not publicly displayed on their official website. According to Vendr, the median contract value is $33,500, based on data from 1,568 purchases, with a range of $7,200 to $155,370 depending on seats, features, and contract length.

• Strengths: Breadth of intent data and ABM tools; established CRM/MAP integrations; dedicated enterprise support tiers.
• Strengths: Buyer intent signals through Copilot tiers give account prioritization context for larger pipeline reviews.
• Limitation: Pricing is negotiated through sales and not publicly displayed, which adds friction for teams evaluating options independently.
• Limitation: Credit overages on ZoomInfo contracts can add significant unplanned cost according to Vendr benchmark data.

Here's a detailed comparison of Apollo vs ZoomInfo.

Cognism

Cognism is a B2B sales intelligence platform focused on compliance-first contact data, with particular depth in European markets. Its database emphasizes phone-verified mobile numbers, Cognism reports higher connect rates from verified mobiles compared to unverified numbers, along with AI-powered account research, a persona builder, and Bombora Company Surge intent data integration. CRM enrichment and Data-as-a-Service via API or bulk delivery round out the offering for RevOps teams managing record hygiene at scale.

Cognism's compliance posture (ISO 27001/27701, GDPR and CCPA alignment) makes it a common evaluation choice for teams selling into regulated industries or geographies where data compliance is a procurement requirement.

Pricing: Cognism's pricing is not publicly displayed on their official website. According to Vendr, the median contract value is $36,000, based on data from 108 purchases, with a range of $18,350 to $93,886.

• Strength: Strong European data coverage and compliance certifications suit teams with GDPR obligations.
• Strength: Phone-verified mobile numbers are a differentiator for outbound teams prioritizing call connect rates.
• Limitation: Pricing requires a sales conversation; no self-serve entry point for smaller teams to trial the product.
• Limitation: Built-in engagement execution tools are more limited; teams running high-volume sequences often pair Cognism with a separate sequencer.

Related reading:Apollo vs Cognism

Clay

Clay is a GTM data infrastructure and orchestration platform that aggregates 200+ data providers in one interface. Its waterfall enrichment model runs multiple providers in sequence to maximize coverage, and its Claygents (AI agents) perform automated company and people research. Clay tracks real-time signals, job changes, funding events, intent, and orchestrates workflows across CRM, email tools, ad platforms, and data warehouses via HTTP API and webhooks. A native email sequencer is included for teams that want outreach directly within the platform.

Clay's model gives GTM engineers and technically sophisticated teams the ability to build custom enrichment pipelines without committing to a single data vendor's coverage.

Pricing: Clay offers a Free tier at $0/month (100 data credits/month, 500 actions/month). Paid plans start at $54/month billed annually on the Launch tier (2,500 credits/month) and $185/month billed annually on the Growth tier (6,000 credits/month). Enterprise is custom. Full details at clay.com/pricing.

• Strength: Access to 200+ data providers via waterfall logic gives teams flexibility in data sourcing without managing multiple vendor contracts.
• Strength: Claygents automate research tasks that would otherwise require manual investigation per account.
• Limitation: Credit and action tiers can become complex to budget at scale; costs increase significantly with higher data volumes.
• Limitation: Primarily a data infrastructure tool, teams needing full outbound execution (dialing, advanced sequencing, analytics) typically pair Clay with additional tools.

Apollo vs Clay, here's everything you need to know.

FullEnrich

FullEnrich is a contact enrichment platform that aggregates data from 25+ premium vendors using waterfall enrichment. Its focus is on verified work emails and mobile phone numbers, with triple email verification, consensus from three independent engines, and carrier-network-validated mobile enrichment. FullEnrich claims to verify approximately 80% of catch-all emails that most tools leave unresolved. The platform includes people and company search with 30+ filters, reverse email lookup, and direct integrations with HubSpot and Salesforce. FullEnrich only charges for data it successfully finds and verifies.

Pricing: Free trial at $0 (50 credits, no credit card required). Pro plans start at $55/month for 1,000 credits, with credits scaling up to 100K+ per month. Usage pricing: 1 work email = 1 credit, 1 mobile phone = 10 credits. Credits roll over for 3 months on monthly plans. Enterprise pricing is custom. Full details at fullenrich.com/pricing.

• Strength: Pay-only-for-verified-results model reduces credit waste on bad or unresolvable records.
• Strength: Triple email verification and catch-all resolution address a common gap in standard enrichment tools.
• Limitation: Primarily an enrichment tool without built-in prospecting database, sequencing, or dialing capabilities.
• Limitation: Mobile phone credits (10 credits per number) can deplete budgets faster than email-focused workflows.

Related:Apollo vs FullEnrich

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Derrick

Derrick is a data enrichment and lead generation tool built natively inside Google Sheets. Sales teams and SDRs can find emails, phone numbers, and 100+ data points on companies and contacts with a single click, import leads from Sales Navigator, and run AI-assisted enrichment via Claude and OpenAI integrations. Derrick also offers change alerts (job changes, company updates, funding events), job history data, and API access on paid tiers, all without requiring a separate CRM or prospecting interface.

Pricing: Free at €0/month (100 credits/month). MINI at €9/month (4,000 credits). STANDARD at €20/month (10,000 credits). PLUS (most popular) at €47.50/month (25,000 credits). PRO at €175/month (100,000 credits). SCALE at €320/month (200,000 credits). Unused credits roll over on paid tiers. Full details at derrick-app.com/pricing.

• Strength: Google Sheets-native workflow eliminates the need to switch tools for teams already managing leads in spreadsheets.
• Strength: Accessible entry-level pricing (from €9/month) suits solo reps or lean teams with limited budgets.
• Limitation: Functionality is largely dependent on the Google Sheets environment; teams needing CRM-native workflows or advanced sequencing will need additional tools.
• Limitation: Phone Finder costs 150 credits per contact found, which can consume credit budgets quickly on calling-heavy workflows.

Learn more about Apollo vs Derrick.

Comparison Table

How to Choose the Right Clearbit Alternative

The right choice depends on what's missing from your current enrichment setup and how far you need the platform to extend into execution.

• Teams that need enrichment plus full outbound execution: Apollo covers both in one workflow, the Living Data Network keeps records fresh, and the sequencing, dialing, and analytics layers sit on top of the same data. This removes the integration overhead of pairing a data tool with a separate sequencer.
• Teams with European compliance requirements: Cognism's ISO 27001/27701 certifications and verified mobile numbers are designed for teams where GDPR compliance is a procurement requirement, particularly in EMEA markets.
• GTM engineers building custom data pipelines: Clay's 200+ provider waterfall and API/webhook infrastructure give technical teams flexibility to construct enrichment logic that no single-vendor database can match.
• Teams focused purely on contact-level enrichment accuracy: FullEnrich's pay-for-verified-results model and triple email verification make it a focused option for teams where data quality on each individual record is the primary concern.
• Solo reps or lean teams working in Google Sheets: Derrick's native Sheets integration and accessible entry pricing make it practical for individuals or small teams who live in spreadsheets and need enrichment without platform overhead.
• Enterprise teams needing intent data and ABM capabilities: ZoomInfo's Copilot tiers and Marketing ABM modules address teams running account-based programs at scale with display advertising, custom intent signals, and dedicated support, Apollo's Organization tier also serves enterprise GTM teams with advanced security, SSO, and admin controls.

Frequently Asked Questions

What is the main difference between Clearbit and its alternatives?

Clearbit is an enrichment layer, it appends data to existing records but does not provide a prospecting database or outbound execution tools. Most teams looking for Clearbit alternatives want either broader data coverage, self-serve pricing, or a platform that combines enrichment with outreach.

Apollo, for example, covers prospecting, enrichment, sequencing, and dialing in one connected workflow, while Clay focuses on multi-provider data infrastructure and FullEnrich specializes in verified contact enrichment.

Is Apollo a good replacement for Clearbit?

For teams that used Clearbit primarily as a data enrichment tool, Apollo covers that use case and extends it further. Apollo's waterfall enrichment, CRM sync, and 65+ filter prospecting interface match Clearbit's enrichment scope, and the platform adds outbound sequences, AI research, dialers, and inbound routing on top.

As covered in the Apollo section above, teams like Built In use Apollo's enrichment to keep CRM records complete automatically, without manual intervention.

How does Apollo's pricing compare to Clearbit?

Clearbit's pricing is not publicly displayed and is now embedded within HubSpot's platform following the 2023 acquisition. Apollo offers transparent self-serve pricing starting at $49/user/month on the Basic plan, as detailed in the Apollo section above, with a free tier available for teams evaluating the platform before committing.

Which Clearbit alternative is best for data enrichment only?

FullEnrich and Clay are the most focused enrichment alternatives. FullEnrich's pay-only-for-verified-results credit model and triple email verification suit teams optimizing for per-record accuracy.

Clay's 200+ provider waterfall suits GTM engineers who want customizable enrichment logic across multiple data sources. Cognism is a strong fit when mobile phone verification and European compliance are the primary requirements.

Conclusion

Clearbit served a specific and valuable role as a data enrichment layer, but most RevOps and sales teams in 2026 need more than enrichment, they need a system that connects data to execution. The six alternatives in this guide each serve different points on that spectrum, from narrow enrichment specialists like FullEnrich and Derrick to infrastructure platforms like Clay and full GTM systems like Apollo.

For teams looking to replace Clearbit and consolidate their prospecting, enrichment, and outbound execution into one platform, Apollo is the strongest option. With 240M+ verified contacts, transparent self-serve pricing, AI-powered sequences, integrated dialers, and inbound routing, all in a single workspace, Apollo eliminates the integration overhead that comes from stitching enrichment tools to separate execution platforms.

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