Apollo.io's new book "Outbound Sales" has officially launched, providing timely insights and practical tools for effective outbound pipeline generation for growth-focused businesses. Here's everything you need to know and how you can get it — free on the Apollo Academy.
by
The Apollo Team
UPDATED Nov 19, 2024
4Min Read
San Francisco, CA – June 25, 2024 – Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, has released its first Amazon Kindle book, “Outbound Sales: A multi-channel approach to growing your business by building relationships.”
As a cornerstone of Apollo Academy, the company's learning hub for world-class sales and GTM education, this in-depth guide delivers unparalleled insights as well as dozens of templates, anecdotes, and actionable frameworks for building a robust pipeline — all designed to aid various sales roles from novices to seasoned leaders. The book highlights the importance of adapting to modern outbound processes and emphasizes the 'Full Cycle Selling' approach to help businesses grow sustainably and profitably.
“In the process of writing this book, we found that the traditional outbound sales model is fundamentally broken, and those who fail to adapt are being left behind,” said Josh Garrison, Apollo’s VP of Content Marketing and Product Education.
“For most companies, single-channel selling doesn’t work anymore. Unchecked automation will ruin your relationships and deliverability, hampering efforts to grow down the line. Misaligned incentive models create chaos instead of producing results. In short, the industry must evolve. We wrote this book to help readers migrate to the 'Full Cycle Selling' approach and lay out best practices for an outbound process that works today," he said.
Drawing on survey findings from over 250 global sales leaders and sales pros, proprietary data from millions of active Apollo users, and extensive industry interviews with 50+ veteran sales leaders, enterprise VPs, and multi-million dollar business founders, Outbound Sales offers a data-backed blueprint for modern sales strategies.
- Josh Garrison, VP of Content Marketing and Product Education at Apollo
Here’s a sample of what the data reveals about the state of outbound today and the tactical shifts sales professionals need to consider:
The book delves deeper into these issues, proposing actionable strategies and expert-backed methods that have contributed to tripled meeting rates and driven multi-million-dollar valuations, equipping readers with the tools necessary to enhance their sales performance amidst evolving market conditions.
“I met with 20 of the greatest GTM minds on the planet. CROs, VPs of Sales, CMOs, CCOs, trainers, talking heads and 90 percent agreed that the SDR role is basically dead. Why? 1) It’s been used incorrectly 2) The economics are off in most cases 3) It’s a vestige of the ZIRP/Grow-at-all-costs era 4) They aren’t staying with their employer 5) Results are tanking.” — Mark Kosoglow, Former CRO at Catalyst Software
“A couple of years ago you could get away with lazy pipeline generation. That just doesn’t fly anymore. The core tactical work of personalization — high-quality, human interactions, deep sequences that run long, carry across multiple channels, and reflect a deep level of engagement and research – used to be what the high-performers did. But today, that’s the bar.” — Stevie Case, CRO at Vanta
Outbound Sales is available to read for free on the Apollo Academy. A press kit with high-resolution images featured in the book is available here. To sign up for free, visit www.apollo.io.
Media Contact: Leah Taylor at Cast Influence, Public Relations for Apollo.io, press@apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. The company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.
Location:
Industry:
Size:
San Francisco
B2B SaaS
500 employees
Receive insider stories and data-backed insights for elevating your work and staying ahead of the curve
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
Prospect on LinkedIn
Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when they open your emails.