Standing Up for Fair Competition and Our Customers

Today, Apollo filed counterclaims in our litigation with ZoomInfo. 

When actions undermine fair competition, misrepresent our business, and mislead customers, we believe we have a responsibility to respond on behalf of our company and our customers.

This issue is bigger than Apollo. At its core, our legal response is about ensuring fair competition across the sales intelligence market, and protecting customers’ ability to choose products based on merit, value and innovation. 

Our company was built on the idea of democratizing access to world-class sales intelligence data so that all sales teams can thrive on accurate data, modern tools, and fair pricing.  We stand firm on that mission and will not be deterred by flimsy litigation or false statements.

As we outlined in our public filings, we allege that ZoomInfo has engaged in a series of anticompetitive tactics designed to preserve legacy market dominance. These include:

• Acquiring competitors to reduce market choice
• Asserting patents it doesn’t even appear to practice to weaponize them
• Spreading misinformation about rival businesses to keep customers
• Enforcing restrictive contract provisions that limit customer mobility and choice

Ultimately, Apollo’s counterclaims seek to ensure a marketplace enabling consumers to choose the best product for their needs, and where competition is driven by building better technology—not by litigation tactics or contractual traps.

We are confident in the strength of our business, the integrity of our data practices, and the value we deliver to our customers. This belief continues to guide how we operate and grow our business.

Apollo competes by building great products, supporting our customers, and driving innovation as an AI-powered, end-to-end GTM platform. We remain steadfast in our commitment to protecting our ability to compete on the merits and to providing our customers with choice and products that earn their trust every day.