Apollo Acquires Pocus

Today we’re excited to announce that Apollo has acquired Pocus! 

Pocus is an enterprise-grade revenue intelligence platform that helps sales teams turn buying signals into prioritized action. It’s trusted by customers such as Canva, Asana and Monday.com to help identify high-impact opportunities and focus their efforts where they matter most.

This represents another step forward in Apollo’s mission to build the leading AI-native operating system for go-to-market teams of any size. As Apollo has grown enterprise accounts by over 400% over the past 12 months, the integration of Pocus comes at an ideal time. 

“The acquisition of Pocus accelerates Apollo’s vision to build the leading AI-native operating system for go-to-market teams from SMB to enterprise,” said Matt Curl, CEO of Apollo.io. “Pocus is a natural complement to Apollo’s platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows that enable teams to execute with greater precision and speed. By combining Pocus’ talent and technology with Apollo’s scale, we strengthen our position today, and unlock new opportunities as we continue to expand upmarket.”

Pocus enhances Apollo’s next phase of AI-powered GTM, combining Apollo’s end-to-end platform and 230M+ contact database with Pocus’ AI revenue orchestration technology to power more autonomous, intelligent execution.

What does this mean for our customers? Nothing will change about what you love about Apollo. Our living data network of 230M+ contacts and AI-driven prospecting, sequencing and engagement workflows remains the same. Apollo will continue to provide the tools you rely on today, including inbound webforms and routing, an embedded domestic and international dialer, conversational intelligence, and deal management. Apollo hasn’t changed its pricing either.

What does this mean for the industry? It’s another step toward the realization of a truly unique and standalone AI-native operating system, and signals the growing obsolescence of the traditional GTM tech stack.

Apollo is already powering GTM for over 600K companies, and millions of users globally. With Apollo + Pocus consolidated, we’re accelerating the suite of one system for data, orchestration, execution, and optimization. 

We look forward to advancing Apollo’s vision for the future of go-to-market: a unified, AI-powered system capable of detecting buying signals, prioritizing accounts, and guiding execution all within a single AI-native platform.

We will have more to share on these developments in the months ahead!

The Apollo Team