Apollo vs Reply.io (2026): Features, Pricing & Which Platform Wins for Sales Teams

Choosing between Apollo and Reply.io comes down to a fundamental question: do you need a dedicated sales engagement tool, or a platform that connects prospecting data with outreach execution in one place? Both platforms serve B2B sales teams running multichannel outreach, but they take different approaches to how sellers find, research, and engage prospects.

This comparison breaks down features, pricing, and use cases so you can make an informed decision.

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Key Takeaways

• Platform Scope: Apollo combines a 240M+ contact database with sequences, dialing, enrichment, and AI in one connected system. Reply.io focuses on sales engagement and multichannel automation, offering a separate AI SDR product for autonomous prospecting.
• Sales Intelligence: Apollo includes built-in B2B data with 98% email accuracy, buyer intent signals, and AI research natively. Reply.io includes 50 live data credits per month on base plans, with larger data packages available as paid add-ons.
• AI Capabilities: Both platforms offer AI-assisted personalization and automation. Apollo's AI covers sequence creation, call scripts, research, lead scoring, and inbound routing. Reply.io's Jason AI SDR agent handles autonomous prospecting across channels.
• Who Uses Apollo: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders, from early-stage teams through companies used by 100+ Fortune 500 teams.
• Pricing Model: Apollo pricing starts at $49/user/month (annual billing) with a free tier. Reply.io uses an active-contacts-based model for email outreach plus separate multichannel and AI SDR plan tracks.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system. Rather than stitching together separate tools for prospecting, enrichment, sequencing, and calling, Apollo brings each layer into a single workspace, so sellers spend more time in conversations and less time switching contexts.

The platform covers the full outbound and inbound motion: find and filter contacts using Apollo's prospecting search with 65+ filters, enrich and verify contact records, run multichannel sequences across email, phone, and social, and route inbound leads with AI-powered qualification. The AI capabilities span sequence generation, call script research, sentiment analysis, and lead scoring.

Apollo meets sellers where they already work. Apollo MCP, Apollo's Model Context Protocol, connects Apollo data and workflows directly into AI assistants including ChatGPT, Codex, Claude, and Perplexity, so GTM Engineers and AI Builders can build headless GTM workflows without leaving their tools of choice. The Chrome extension enables prospecting directly from the web. Technical and advanced users can access Apollo from the command line via Apollo CLI for terminal-native workflows.

Market adoption reflects Apollo's momentum. According to Ramp's vendor data, Apollo holds a 38% adoption rate in the Sales Data Providers category as of July 2026, up 5 percentage points year-over-year, and captured 34% of first-time category buyers, ranking second overall for new adopter share. Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available. Full pricing details are in the Pricing Comparison section below.

What is Reply.io?

Reply.io is a sales engagement and outreach platform that provides multichannel sequence automation, an AI SDR agent, and contact data tools. The platform is organized around two primary product tracks: a Sales Outreach suite for teams running email and multichannel sequences, and an AI SDR product built around Jason, Reply.io's AI agent for autonomous prospecting and response handling.

On the outreach side, Reply.io supports sequences across email, LinkedIn, WhatsApp, SMS, and calls. The Email Volume plans are priced by the number of active contacts a user can reach per month, starting at 1,000 contacts.

The Multichannel plan packages all channels at a flat per-user rate and includes LinkedIn and calls/SMS automation without separate add-on fees.

The Jason AI SDR agent operates in autopilot or copilot mode and handles prospecting, personalization, and response generation. According to Reply.io, its database includes 1 billion+ contacts with intent signals, and the AI SDR plans include real-time B2B contacts.

Live data credits (50/month) are included in base plans, with larger credit packages available as paid add-ons. Reply.io also offers email validation packages and website visitor tracking (up to 200 reveals per month on base plans).

Reply.io includes native CRM integrations with Salesforce, HubSpot, and Pipedrive, a centralized inbox across channels, meeting scheduling, and team performance analytics. An Agency track supports multiple client workspaces under a single account, with optional white-label features.

Reply.io offers a 14-day free trial with no credit card required. Pricing is publicly available on their website, with plans structured around active-contacts tiers, a flat multichannel rate, and separate AI SDR pricing, detailed in the Pricing Comparison section below.

Feature Comparison

Apollo's core differentiation in this table is that prospecting data, enrichment, sequences, and dialing are all included in base plan pricing rather than structured as separate tracks or add-ons. Reply.io's strength is channel flexibility, particularly its native LinkedIn and WhatsApp automation, and the Jason AI SDR agent for teams that want autonomous outreach with minimal human intervention on the prospecting side.

Pricing Comparison

Apollo's plans (annual billing) are structured as follows:Free at $0 with 900 credits/year; Basic at $49/user/month with 30,000 credits/year, unlimited sequences, and CRM integrations; Professional at $79/user/month adding the US dialer, AI research, automated workflows, and 5 mailboxes; and Organization at $119/user/month (minimum 3 users) with the international dialer, 15 mailboxes, SSO, and advanced security controls. Full details are at apollo.io/pricing.

Reply.io uses two distinct pricing models depending on how teams want to operate. The Email Volume trackprices by active contacts per month on annual billing: $49/user/month for 1,000 contacts, $69 for 2,000, $79 for 3,000, $99 for 5,000, $159 for 10,000, $259 for 25,000, $459 for 50,000, and $899 for 100,000. LinkedIn Automation ($69/month/account) and Calls and SMS Automation ($29/month/account) are available as add-ons on this track. The Multichannel plan at $89/user/month (annual) bundles all channels including LinkedIn and calls/SMS with 10 mailboxes per user.

Reply.io's AI SDR plansare priced separately by contact volume: the AI SDR Starter starts at $500/month (1,000 contacts, annual billing), the AI SDR Growth tier starts at $1,500/month (5,000 contacts, annual billing), and the AI SDR Enterprise tier (25,000+ contacts) requires a quote. These plans include unlimited users, real-time B2B contacts, and LinkedIn accounts. Agency plans start at $210/month for the Agency Core and $500/month/client for the Agency AI SDR track.

The key structural difference: Apollo uses a per-user, credit-based model where data access and outreach tools are bundled together. Reply.io's active-contacts model can be cost-efficient for teams with focused, high-volume email sequences, but teams adding LinkedIn and calling capabilities on the Email Volume track will need to account for add-on fees.

Teams wanting all channels in one plan should compare Reply.io's Multichannel plan directly against Apollo's Professional plan.

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How Apollo Differs from Reply.io

The most significant structural difference is where data lives. Apollo's B2B database is native to the platform, the same system used to prospect is the same system used to enrich, sequence, and call. There is no need to import lists from a separate data source or purchase data credits outside your outreach workflow. Apollo's data enrichment runs waterfall verification across multiple sources, keeping CRM records current automatically.

Reply.io's data access is structured differently. Base plans include 50 live data credits per month, sufficient for lighter prospecting, with additional AI and Live Data Credit packages available as paid add-ons.

Teams with high prospecting volume will need to factor those add-on costs into their total plan cost.

On the dialer side, Apollo includes both a Power Dialer and Parallel Dialer on the Professional plan, with AI-generated call scripts, auto-logged outcomes, voicemail drop, and real-time manager coaching built in. Reply.io includes calling functionality within its Multichannel plan and as an add-on for Email Volume plan users, the Calls and SMS Automation add-on is available at $29/month/account.

Apollo also serves teams building headless GTM workflows. The Apollo API, Apollo MCP, and Apollo CLI give GTM Engineers and AI Builders direct programmatic access to Apollo's data and execution layer, a use case Reply.io does not specifically address in its current product positioning.

According to Ramp's Sales Data Providers category data as of July 2026, Apollo is the fastest-growing vendor in the category, averaging +0.7 percentage points per month in adoption, outpacing all other vendors tracked in the category. Apollo also holds a 22% competitor switch rate, more than double the 10% switch rate of the next major data provider in the category, indicating that teams actively moving away from other sales data tools are choosing Apollo at a high rate.

Customer outcomes reflect the platform consolidation benefit Apollo delivers. Collin Stewart, CEO at Predictable Revenue, described the result: "We reduced the complexity of three tools into one." For RevOps teams managing integrations and data hygiene, that consolidation translates to a measurably simpler stack. Apollo has earned recognition for this approach, including the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and a 4.7/5 G2 rating across thousands of reviews.

Frequently Asked Questions

Is Apollo or Reply.io better for outbound sales sequences?

Both platforms support multichannel outbound sequences. Apollo connects sequence execution directly to its native B2B database, so prospecting, research, and outreach happen in the same system without separate data imports.

Reply.io's multichannel plan covers email, LinkedIn, WhatsApp, SMS, and calls in one flat-rate plan, which suits teams that prioritize channel breadth. If your team also needs ongoing data enrichment and CRM sync as part of the outbound workflow, Apollo's native data layer is a meaningful structural advantage.

Does Apollo include a built-in dialer?

Yes. Apollo includes both a Power Dialer and Parallel Dialer on the Professional plan and above, with AI-generated call scripts, automatic voicemail drop, call logging, and manager coaching tools included.

As covered in the Feature Comparison above, Reply.io also offers calling capabilities, included in the Multichannel plan or available as an add-on on Email Volume plans.

How does Apollo's free tier compare to Reply.io's free trial?

Apollo's free tier has no time limit and includes 900 credits/year for data access along with basic sequence functionality. Reply.io offers a 14-day free trial with no credit card required.

Apollo's free tier lets teams evaluate the platform at their own pace without a deadline, while Reply.io's trial provides full-feature access for a defined period.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. The platform is used by nearly 5M users across 600K+ companies, including 100+ teams at Fortune 500 companies.

Does Reply.io include a B2B contact database?

Reply.io includes 50 live data credits per month on all base plans. According to Reply.io, its AI SDR plans include real-time B2B contacts, and Reply.io claims access to 1 billion+ contacts with intent signals.

Larger data credit packages are available as paid add-ons. Apollo's database, as detailed in the Feature Comparison above, is natively bundled with prospecting, enrichment, and engagement tools on all paid plans.

Conclusion

Apollo and Reply.io both serve B2B sales teams running outbound sequences, but they address different parts of the GTM stack. Reply.io is built around engagement automation and channel flexibility, with strong LinkedIn and WhatsApp sequencing and an AI SDR agent for teams that want autonomous outreach.

Apollo takes a broader approach, connecting sales intelligence data, enrichment, sequencing, dialing, and inbound routing into one system, so teams run their entire GTM motion without switching platforms.

For teams that need to prospect, enrich, engage, and analyze pipeline from a single connected platform, without stitching together separate data and engagement tools, Apollo provides that foundation out of the box. Try Apollo free today and see how unified data and execution changes the way your team works.

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