Apollo vs Prospeo (2026): Features, Pricing & Which Platform Wins for B2B Sales

Choosing the right B2B data platform shapes how fast your team fills pipeline, how many hours reps spend on research, and how much of your tech budget actually moves the needle. Apollo and Prospeo both offer verified contact data and prospecting tools, but they take meaningfully different approaches to helping sales teams reach the right people. This guide breaks down both platforms across features, pricing, and use cases so you can make a confident decision in 2026.

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Key Takeaways

• Platform scope: Apollo is an AI GTM system combining data, prospecting, sequencing, dialing, and analytics in one connected GTM system, while Prospeo focuses on verified contact data and list building.
• Database scale: Apollo provides a database of 240M+ people and 30M+ companies with 98% email accuracy; Prospeo claims a database of 280M+ contacts.
• Engagement execution: Apollo includes built-in multi-channel sequences, a power and parallel dialer, and AI-driven outreach tools; Prospeo is oriented toward data export and CRM enrichment rather than native outreach execution.
• Audience served: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders across companies of every size.
• Free tier: Both platforms offer free access, though Apollo's free tier includes sequences and CRM integrations alongside contact credits.

What is Apollo?

Apollo is an AI GTM system that unifies data, intelligence, and execution into one connected GTM system, built open by design so sellers get value without switching contexts. The platform spans prospecting, multi-channel engagement, AI-powered research, dialers, inbound routing, and analytics, all in a single workspace that connects directly to the CRMs and tools teams already use.

Apollo meets sellers wherever they already work. Apollo MCP, Apollo's Model Context Protocol, connects Apollo's data and workflows directly into AI assistants including ChatGPT, Codex, Claude, and Perplexity, so GTM Engineers and AI Builders can surface prospect intelligence without leaving their AI environment. The Chrome extension brings contact data and sequencing into any web page. For terminal-native workflows, Apollo CLI gives technical teams headless GTM access via the command line.

According to Ramp's vendor data, Apollo holds a 38% adoption rate among businesses purchasing Sales Data Provider software, up 5 percentage points year over year as of July 2026, with 33% of first-time category buyers choosing Apollo as their initial vendor. That growth reflects broad, sustained demand across company sizes and segments.

Apollo is trusted by 100K+ paying customers and used by 100+ teams at Fortune 500 companies, including Anthropic, Redis, and Smartling. It earned the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and holds a 4.7/5 rating on G2. Pricing starts at $49/user/month (annual billing), with a free tier available.

What is Prospeo?

Prospeo is a B2B data platform focused on providing verified email addresses and phone numbers for lead generation. According to Prospeo, its database includes 280M+ contacts with 98% data accuracy, and the platform is oriented toward sales teams, SDRs, BDRs, and outbound agencies that need to build targeted contact lists and enrich CRM records.

Prospeo's core offering centers on contact discovery and verification. The platform includes an AI-powered search, AI Lookalikes for finding similar contacts, job change tracking, and up to 41 search filters including intent signals, technology stack, job postings, revenue, and funding data.

A Chrome extension supports on-the-go prospecting.

For enrichment workflows, Prospeo supports CSV enrichment, a public API, and CRM integrations with HubSpot and Salesforce available on Growth and higher tiers. The platform also provides over 50 AI data fields for deeper contact and company context.

ICP Detection and Search Analytics are available on the Growth tier and above.

Prospeo's approach is predominantly data-first. The platform is built around surfacing and verifying contact information and exporting it to outreach tools or CRMs, rather than executing outreach natively.

Teams that need sequencing, dialing, or engagement analytics would use Prospeo alongside separate engagement tools.

Prospeo offers a free tier with 100 monthly credits and paid plans ranging from $37/user/month (annual billing) on the Starter tier through $187/user/month (annual billing) on the Pro tier. Full pricing details are covered in the Pricing Comparison section below.

Feature Comparison

The table illustrates the most significant structural difference between the two platforms: Apollo spans the full GTM workflow from data to engagement to analytics, while Prospeo is focused on contact data discovery and enrichment. Teams evaluating both should consider whether they need a standalone data source or an end-to-end execution environment.

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Pricing Comparison

Apollo's full pricingon annual billing breaks down as follows:

• Free: $0, 900 credits/year, 2 sequences, basic filters, CRM integrations
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, 6 intent topics, CRM integrations
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, AI research, automated workflows
• Organization: $119/user/month (minimum 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

Prospeo's pricing on annual billing is structured as:

• Free: $0, 100 credits/month, 28 search filters, Chrome extension, AI Search
• Starter: $37/user/month (annual), 24,000 credits/year, 32 filters, CSV and API enrichment, basic integrations
• Growth: $74/user/month (annual), 60,000 credits/year, 38 filters, HubSpot and Salesforce CRM enrichment, job change tracking, ICP Detection
• Pro: $187/user/month (annual), 180,000 credits/year, all 41 filters, highest API rate limits

On a per-seat basis, Prospeo's Starter tier (annual) is lower than Apollo's Basic tier. However, Apollo's plans include engagement capabilities, sequences, dialers, and workflow automation, that Prospeo does not offer natively. Teams using Prospeo for data alongside a separate engagement platform would need to account for the combined cost of both tools. Apollo's credit model also supports waterfall enrichment across multiple data sources, a capability not present in Prospeo's standard offering.

How Apollo Differs from Prospeo

The clearest distinction is platform breadth. Prospeo is a data and enrichment tool. Apollo is an AI GTM system that covers the complete sales motion: finding contacts, researching them with AI, reaching them across email, phone, and social channels, routing inbound leads, and analyzing what works. As Collin Stewart, CEO at Predictable Revenue, put it: "We reduced the complexity of three tools into one."

Apollo's AI layer goes beyond list building. The AI Research Agent surfaces account and contact intelligence before outreach. The AI Sequence Builder generates multi-step sequences from natural language prompts. AI call scripts are generated per prospect and call outcomes are auto-logged, with summaries pushed directly to the CRM. Teams using Apollo for sales automation can run coordinated outreach without leaving the platform.

According to Ramp's Sales Data Providers category data, Apollo is the fastest-growing vendor in the category as of July 2026, averaging +0.7 percentage points of adoption per month, ahead of all other tracked vendors. That growth rate reflects teams actively consolidating around Apollo rather than assembling point solutions.

For inbound workflows, Apollo adds website visitor identification, form enrichment, and intelligent lead routing with round-robin and criteria-based booking, capabilities that fall outside Prospeo's scope entirely. RevOps teams benefit from Apollo's bi-directional CRM sync, data writing rules, and outbound analytics dashboards that track sequence performance, team goals, and pipeline contribution.

Apollo also integrates with over 50 tools via its integrations marketplace, including Salesforce, HubSpot, Outreach, SalesLoft, Orum, Nooks, and Marketo. For GTM Engineers building headless workflows, the Apollo API and Apollo CLI provide programmatic access to the full platform.

Frequently Asked Questions

Is Apollo or Prospeo better for outbound sales?

If your team needs to both find contacts and execute outreach from a single platform, Apollo covers the full workflow, as detailed above, including sequences, dialers, AI-generated messaging, and performance analytics. Prospeo is focused on contact data and list building, so outreach execution would require a separate tool.

How do Apollo and Prospeo compare on contact data?

Both platforms offer verified email and phone data. Apollo's database covers 240M+ people and 30M+ companies, while Prospeo claims 280M+ contacts.

Apollo's data is validated through its Living Data Network. Both platforms report 98% email accuracy, though these are platform-reported figures.

Apollo also offers buyer intent signals and AI-powered lead scoring built on top of that data layer.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders across companies of every size. It is used by startups, growth-stage teams, and companies with 100+ teams at Fortune 500 organizations.

Can I use Apollo for free before buying?

Yes. Apollo's free tier includes contact credits, two sequences, basic filters, and CRM integrations, giving teams a meaningful way to evaluate the platform before committing to a paid plan.

Prospeo also offers a free tier, as covered in the pricing section above.

Does Apollo replace the need for a separate sales engagement platform?

For most teams, yes. Apollo's built-in sequencing, dialer, AI-assisted messaging, and workflow automation eliminate the need to purchase a standalone engagement tool. As noted in the Census case study, Sylvain Giuliani summed it up: "We paid less for one tool than for two tools together...we cut our costs in half."

Conclusion

Apollo and Prospeo both deliver verified B2B contact data, but they serve different needs. Prospeo is a focused data and enrichment tool suited for teams that already have engagement infrastructure in place and primarily need accurate contact lists.

Apollo is an AI GTM system that covers data, outreach execution, AI research, inbound routing, and analytics in one connected system, making it the stronger fit for teams that want to consolidate their stack and run their full GTM motion from a single platform.

For teams ready to move faster with less overhead, try Apollo free today and see how data and execution work better together.

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