Apollo vs Outscraper (2026): Features, Pricing & Best Use Cases

When evaluating sales technology tools, Apollo and Outscraper represent two distinct approaches to B2B data and lead generation. Outscraper is a data extraction tool built around scraping public sources, while Apollo is a full GTM platform combining verified contact data, engagement execution, and AI-driven workflows.

The right choice depends entirely on what your team actually needs to do after finding a contact.

This comparison breaks down both platforms across features, pricing, and use cases so B2B sales and GTM teams can make an informed decision in 2026.

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Key Takeaways

• Platform scope: Apollo combines prospecting, sequencing, dialing, and AI research in one connected system. Outscraper focuses on data extraction from Google Maps and other public sources, without built-in engagement tools.
• Audience fit: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Outscraper targets digital marketing consultancies, lead generation professionals, and SDRs needing raw data exports.
• AI capabilities: Apollo includes AI-powered prospecting, sequence building, call scripting, lead scoring, and research agents. Outscraper offers data extraction with email verification but no native sales AI layer.
• Pricing model: Apollo uses transparent per-seat subscription pricing with a free tier. Outscraper uses pay-as-you-go pricing where costs scale with usage volume.
• Data quality: Apollo reports 98% email accuracy across its database. Outscraper extracts publicly available data from Google Maps and 50+ sources without publishing verified accuracy rates.

What is Apollo?

Apollo is an AI GTM system that unifies data, intelligence, and execution into one connected GTM system, built to take GTM teams from prospecting all the way through pipeline generation without switching tools. Apollo's database covers 240M+ people and 30M+ companies, with a reported 98% email accuracy rate powered by its Living Data Network, which continuously validates and refreshes contact records.

Apollo meets sellers where they already work. Apollo MCP, Apollo's Model Context Protocol, connects Apollo's data and workflows directly inside AI assistants including ChatGPT, Codex, Claude, and Perplexity. The Apollo Chrome extension enables prospecting across the web without leaving a browser tab. For technical and advanced users, Apollo CLI provides terminal-native access for headless GTM workflows and API-driven automation at scale.

According to Ramp's vendor data, Apollo holds a 38% adoption rate in the Sales Data Providers category as of July 2026, up 5 percentage points year-over-year, with 22% of its current customers having previously used another vendor before switching to Apollo.

Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available. It is trusted by nearly 5M users across 600K+ companies, including 100+ teams at Fortune 500 companies, and earned the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution".

"Apollo became the single source of truth for uswhere everything originates from and where all the data returns to.", Kevin Warner, CEO at Leadium

What is Outscraper?

Outscraper is a business data extraction platform that pulls publicly available information from Google Maps, Google Search, and according to Outscraper, more than 50 additional sources. The platform targets digital marketing consultancies, sales teams, and lead generation professionals who need raw business data, particularly local business listings, contact details, and customer reviews, exported in bulk.

Outscraper's core tool is its Google Maps scraper, which extracts business names, addresses, phone numbers, websites, and other listing data. Additional scrapers cover Google Search results, Amazon product and review data, and general emails and contacts from websites.

Outscraper also offers a B2B Lead Generation Database for teams wanting pre-built data sets rather than real-time extraction.

Beyond extraction, Outscraper provides supplemental services including email verification, phone number lookup, and basic data enrichment combining multiple public sources. The platform integrates with Zapier, Google Sheets, HubSpot, Pipedrive, and Zoho CRM, and provides API access for large-scale or automated data pipelines.

Outscraper does not include native sales engagement features such as email sequencing, dialing, or pipeline management. Teams that want to act on the data they extract would use Outscraper alongside a separate engagement platform.

Outscraper's pay-as-you-go model means there are no monthly subscription fees. Usage scales with volume, making it accessible for one-time or irregular data pulls.

The platform is primarily suited to teams whose core need is extracting and exporting structured data from public web sources, rather than running end-to-end outbound campaigns within a single system.

Feature Comparison

The clearest distinction between these platforms is scope. Apollo covers the full outbound workflow from data to engagement to analytics in one system.

Outscraper handles the data extraction layer and exports results for use in other tools. Teams comparing the two are often deciding between a dedicated extraction utility and a full GTM platform.

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Pricing Comparison

Apollo's full pricing breakdown is available at apollo.io/pricing. All tiers below reflect annual billing:

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations, 6 intent topics
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research
• Organization: $119/user/month (min 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

Outscraper's pricing operates on a pay-as-you-go model with no monthly fees. Key rates include:

• Google Maps Scraper: First 500 businesses free per month, then $3/1,000 records up to 100k, then $1/1,000 records above 100k. Example: 10,000 records costs $28.50.
• Google Search Scraper: First 10 searches free per month, then $5/1,000 searches up to 100k, then $3/1,000 above 100k.
• Emails & Contacts Scraper: $28.50 per 10,000 contacts.
• Phone Number Lookup: $49.88 per 10,000 lookups.
• B2B Lead Generation Database: $135 per 10,000 records.

Outscraper also offers prepaid credits that never expire and postpaid billing for teams whose usage exceeds the free tier. A full refund is available within 3 days if a tool fails to retrieve data.

Discounts are available for student researchers and nonprofit organizations.

The pricing models serve different purchasing patterns. Apollo's per-seat subscription bundles data access, engagement tools, dialing, and AI into a predictable monthly cost.

Outscraper's usage-based model appeals to teams with variable or infrequent data needs who prefer not to commit to a recurring subscription. However, teams that need both data and engagement capabilities would add Outscraper's costs to a separate engagement platform, whereas Apollo covers both within one subscription.

How Apollo Differs from Outscraper

The most significant difference is that Apollo is a full GTM execution platform, not just a data source. Where Outscraper extracts and exports data, Apollo takes that same starting point, finding the right contacts, and extends it through sequenced outreach, AI-generated messaging, power and parallel dialing, inbound routing, CRM enrichment, and pipeline analytics.

For sales teams, that means fewer context switches and less manual coordination between tools.

Apollo's AI layer adds capabilities Outscraper does not offer. The AI Research Agent surfaces relevant account context before outreach.

The AI Sequence Builder generates multi-step sequences from natural language prompts. AI call scripting tailors talking points to individual prospects based on available signals.

These features are embedded in the prospecting-to-pipeline workflow rather than requiring separate configuration.

According to Ramp's Sales Data Providers category data as of July 2026, Apollo is the fastest-growing vendor in the category, averaging +0.7 percentage points of adoption per month, outpacing the next-closest competitor. That growth reflects teams actively choosing Apollo as their primary sales data and execution platform.

"We reduced the complexity of three tools into one.", Collin Stewart, CEO at Predictable Revenue

Apollo also integrates deeply with CRMs like Salesforce and HubSpot through bi-directional sync, real-time enrichment, and data writing rules, so contact records stay current without manual exports. Outscraper connects to HubSpot, Pipedrive, and Zoho CRM primarily through Zapier, which works for basic data transfer but does not replicate the enrichment-and-sync depth Apollo provides natively.

For GTM Engineers and AI Builders, Apollo's open architecture matters. Apollo MCP integrates Apollo data directly into AI assistant workflows.

Apollo CLI supports terminal-native automation. These access points make Apollo a foundation for headless GTM systems, not just a prospecting UI.

Frequently Asked Questions

Is Apollo better than Outscraper for B2B sales teams?

For teams running outbound sales campaigns, Apollo provides a broader set of capabilities: verified contact data, multi-channel sequencing, dialers, AI research, and CRM integrations in one platform. Outscraper is focused on data extraction and export, which is useful for teams that only need raw data and plan to execute outreach elsewhere.

Can Outscraper replace Apollo for prospecting?

Outscraper can supply contact and business data, but it does not include sequencing, dialing, AI-driven outreach, or pipeline analytics. Teams using Outscraper for prospecting would still need separate tools to execute and measure outbound campaigns.

Apollo covers that full workflow as detailed in the Feature Comparison section above.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Apollo's integrations and tiered plans are designed to scale from individual sellers to full enterprise GTM teams.

How does Outscraper's pay-as-you-go model compare to Apollo's subscription?

Outscraper's pay-as-you-go model suits teams with variable or one-time data needs, since there is no recurring fee when usage is low. Apollo's subscription bundles data credits with engagement, AI, and dialing tools into a predictable per-seat cost, as covered in the Pricing Comparison section above.

Teams that need both data and engagement tools regularly will find the comparison most useful when accounting for both capabilities together.

Does Apollo offer a free plan?

Yes. Apollo's free tier includes credits and basic access to the platform's prospecting and sequencing features.

Outscraper also offers a free tier with limited monthly extractions from Google Maps and Google Search. Both platforms allow teams to test core functionality before committing to paid usage.

Conclusion

Apollo and Outscraper serve meaningfully different purposes. Outscraper is a data extraction tool well-suited to teams that need raw business listings, contact exports, or Google Maps data for specific projects.

Apollo is an AI GTM system that covers data, engagement, AI, and analytics in one connected system built for B2B GTM teams running repeatable outbound and inbound programs.

For sales teams that need to go from finding a contact to booking a meeting within a single workflow, with verified data, AI-generated messaging, built-in dialing, and CRM sync, Apollo delivers that end-to-end. Explore the platform for yourself and see why teams across every segment are choosing Apollo as their GTM foundation.

Try Apollo Free today and see how unified data, intelligence, and execution can accelerate your pipeline.

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