Apollo vs Orum (2026): Features, Pricing & Which Platform Is Right for Your Team

Outbound calling is back at the center of modern sales strategy, and the tools powering it matter more than ever. Whether you're evaluating a dedicated dialer or a broader GTM platform, choosing between Apollo and Orum comes down to a core question: do you want a specialized calling tool, or a connected system where data, sequencing, and dialing all work together?

This guide breaks down both platforms on features, pricing, and fit so your team can make an informed decision in 2026.

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Key Takeaways

• Platform scope: Apollo is an AI sales platform covering prospecting, engagement, dialing, and enrichment in one connected system. Orum is focused specifically on outbound calling and AI coaching for phone-first sales teams.
• Built-in data: Apollo includes a 240M+ person database with verified contacts, so reps can find, enrich, and call prospects without switching tools. Orum offers data enrichment only on its higher Ascend tier.
• AI capabilities: Apollo delivers AI-personalized call scripts, automated sequences, and AI research agents across the full sales workflow. Orum offers an AI Coaching Suite built on call data, with scorecards, roleplay, and performance tracking.
• Audience: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Orum is designed primarily for SDRs, BDRs, and the managers who coach them.
• Pricing transparency: Apollo offers publicly listed plans starting at $49/user/month (annual billing) with a free tier. Orum's pricing is not publicly displayed on their official website.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system, built so sales teams can prospect, engage, enrich, and call without stitching together separate tools. The platform includes a 240M+ person database with 98% email accuracy, multi-channel sequences, a Power Dialer and Parallel Dialer, AI-driven research agents, inbound routing, and CRM enrichment, all accessible from a single workspace.

Apollo meets sellers where they already work. Through Apollo MCP, Apollo's Model Context Protocol, users can access Apollo's data and intelligence directly inside AI assistants including ChatGPT, Codex, Claude, and Perplexity, without leaving those environments. The Chrome extension brings Apollo's prospecting capabilities across the web, and for technical and advanced users, Apollo CLI provides terminal-native access for building headless GTM workflows.

Apollo's market momentum reflects this broad adoption. According to Ramp's vendor data, as of July 2026, 38% of organizations purchasing Sales Data Providers software use Apollo, up 5 percentage points year over year, making it the fastest-growing vendor in the category.

Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available. The platform holds a 4.7/5 rating on G2 and was recognized with the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution". Trusted by teams at Anthropic, Redis, Cyera, and 100K+ paying customers, Apollo is used by 100+ teams at Fortune 500 companies.

What is Orum?

Orum is a Live Conversation Platform designed to automate and scale outbound phone calling for sales teams. The platform centers on parallel dialing technology that Orum claims detects live answers in milliseconds, automatically handles voicemails and gatekeepers, and connects reps only to live prospects.

Orum's core capabilities include parallel dialing of up to 10 simultaneous lines, unlimited dials on all paid plans, spam protection through number rotation and caller ID management, and a Virtual Salesfloor for remote team collaboration and live listening. The platform also includes an AI Coaching Suite that Orum reports is built on over 1 billion real sales calls, offering AI Scorecards, Coaching Portals, and AI Roleplay features for rep development and manager visibility.

The Ascend tier adds international calling across 160+ countries and regions, data enrichment at 200 credits per month, parallel dialing up to 10 lines, and standard coaching tools. Both tiers require a minimum of 3 seats.

Add-ons include AI Coaching (available on all plans), Ascend Limited for non-full-time dialers, and Webhooks for all plans.

Orum integrates natively with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, and Apollo. It is designed primarily for SDRs, BDRs, and the sales development managers who coach and track their performance.

Orum's pricing is not publicly displayed on their official website. Teams would contact their sales team for pricing details. According to Vendr, based on data from 89 purchases, the median contract value is $21,600, with Professional-tier pricing ranging from $100 to $150 per user per month and Enterprise-tier pricing ranging from $150 to $200+ per user per month.

Feature Comparison

The table highlights a fundamental structural difference: Apollo is built around data and sequences first, with dialing integrated into that workflow. Orum is built around calling first, with data and sequences available only through integrations or limited enrichment on higher tiers.

Teams evaluating both platforms should assess whether calling is their only bottleneck or whether pipeline generation, enrichment, and multi-channel engagement are also priorities.

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Pricing Comparison

Apollo's full pricing breakdown is listed on Apollo's pricing pageand includes four tiers on annual billing:

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations, 6 intent topics
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research
• Organization: $119/user/month (min 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

Orum's pricing is not publicly displayed on their official website. According to Vendr, based on data from 89 purchases with a median contract value of $21,600, Professional-tier pricing falls between $100 and $150 per user per month, while Enterprise-tier pricing ranges from $150 to $200+ per user per month. Both tiers require a minimum of 3 seats. Volume discounts are available beginning at 10–20 seats, and multi-year or prepayment commitments may reduce costs further. Teams would contact Orum's sales team for a specific quote.

For a 5-person SDR team, Apollo's Professional plan represents a meaningfully lower starting investment than Orum's reported price range, and includes prospecting data, sequences, and enrichment that would otherwise require additional tools alongside Orum.

How Apollo Differs from Orum

The core difference is platform scope. Orum is purpose-built for outbound calling, and it does that well, with features like millisecond live-answer detection, gatekeeper handling, and an AI Coaching Suite designed specifically for phone performance.

Apollo includes a Parallel Dialer and Power Dialer, but those sit within a broader GTM system that also handles prospecting, sequences, enrichment, inbound routing, and analytics.

For teams where calling is the entire motion, Orum's depth on call coaching and conversation analysis may be the deciding factor. For teams where calling is one channel among several, Apollo's integrated approach means reps can move from finding a contact, to researching them with AI, to calling them, to logging the outcome, all without leaving the platform.

Apollo's sales engagement layer also adds AI-personalized call scripts tailored to each prospect's profile and context, automated voicemail drop, real-time manager coaching, and call summaries pushed directly to CRM. These sit alongside multi-channel sequences covering email, phone, and social outreach, giving reps a coordinated motion rather than a calling-only workflow.

On data, Apollo's Living Data Network continuously validates contacts across the full database, available on every plan. Orum offers 200 enrichment credits per month, but only on its Ascend tier, and has no native prospecting database, meaning teams use Orum alongside a separate data source.

Market momentum data reinforces Apollo's trajectory. According to Ramp's Sales Data Providers category data, as of July 2026, Apollo is the fastest-growing vendor in the Sales Data Providers category, averaging +0.7 percentage points of adoption growth per month, ahead of every other vendor tracked in the category.

For teams focused on consolidating their tech stack, the platform difference is material. As Collin Stewart, CEO at Predictable Revenue, put it: "We reduced the complexity of three tools into one."

Frequently Asked Questions

Does Apollo have a parallel dialer like Orum?

Yes. Apollo includes both a Power Dialer and a Parallel Dialer as part of its Professional and Organization plans.

The Parallel Dialer dials multiple numbers simultaneously and connects reps to the first live answer, reducing idle time between calls. It also includes automated voicemail drop, AI-generated call scripts personalized per prospect, auto-logged outcomes, and real-time manager coaching, all within the same platform used for prospecting and sequencing.

Can Apollo replace Orum?

For most sales teams, yes. Apollo's dialer covers the core parallel dialing and call coaching use cases, while also providing the prospecting data, sequences, enrichment, and analytics that would otherwise require separate tools alongside Orum.

Teams that rely heavily on Orum's dedicated AI Coaching Suite, with its deep call scorecards and roleplay features, may evaluate whether Apollo's call coaching meets their specific depth requirements.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. It is used by nearly 5M users across 100K+ paying customers, including teams at Fortune 500 companies and fast-growing startups alike.

Is Orum's pricing publicly available?

No. As noted in the pricing section above, Orum's pricing is not publicly displayed on their official website. Vendr's data, based on 89 purchases, indicates a median contract value of $21,600. Teams would contact Orum's sales team for a specific quote based on seat count and tier.

Does Apollo integrate with Orum?

Yes. Apollo lists Orum as a native integration in its integrations marketplace, alongside Salesforce, HubSpot, Outreach, Salesloft, and 50+ other tools. Teams already using Orum can connect it to Apollo's data and sequencing layer. That said, many teams evaluate whether running both tools is necessary once Apollo's built-in dialer is in scope.

Conclusion

Apollo and Orum serve overlapping but distinct needs. Orum is a focused outbound calling platform with calling-specific AI coaching depth.

Apollo is an AI sales platform where dialing is one part of a connected GTM system that also covers data, sequencing, enrichment, and analytics, at a lower publicly listed price point with a free tier to start.

For teams whose primary gap is call volume and phone coaching alone, Orum is worth evaluating. For teams looking to consolidate prospecting, engagement, and calling into one system, and get access to a verified B2B database from day one, Apollo delivers a broader foundation at a transparent price.

Ready to see how it works? Try Apollo free today and start prospecting, sequencing, and calling from a single connected platform.

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