Apollo vs Lindy (2026): AI SDR Platform Comparison for B2B Sales Teams

Choosing between Apollo and Lindy comes down to a fundamental question: do you need a sales intelligence and engagement platform built for B2B prospecting, or an AI executive assistant designed to manage your inbox and calendar? Both tools use AI to reduce manual work, but they serve different workflows and team types.

This comparison covers features, pricing, and real-world fit so you can make a confident decision.

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Key Takeaways

• Platform scope: Apollo combines a 240M+ contact database with sequences, dialers, and AI automation in one connected system. Lindy focuses on email drafting, meeting scheduling, and calendar management for individual professionals.
• AI capabilities: Apollo's AI Research Agent personalizes outreach at scale, builds sequences from natural language, and scores leads. Lindy's AI handles inbox triage, meeting prep, and follow-up drafting for executives and assistants.
• Audience fit: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Lindy targets individual professionals and executives who want administrative task automation.
• Verified contact data: Apollo provides sales intelligence including verified business email addresses with 98% accuracy. Lindy does not include a B2B contact database.
• Execution layer: Apollo includes multi-channel sequencing, a power dialer, and CRM sync out of the box. Lindy's execution capabilities center on personal productivity tasks rather than outbound pipeline generation.

What is Apollo?

Apollo is an AI GTM system that unifies data, intelligence, and execution into one connected GTM system, built to help B2B revenue teams find prospects, engage them across channels, and convert pipeline into closed deals. The platform covers every stage of the outbound and inbound workflow: prospecting against a database of 240M+ people and 30M+ companies, running multi-channel sequences, dialing with power and parallel dialers, enriching CRM records, and tracking performance analytics, all from a single workspace.

Apollo meets sellers inside the tools they already use rather than asking them to switch contexts. Apollo MCP, Apollo's Model Context Protocol, connects Apollo's data and workflows directly into AI assistants including ChatGPT, Codex, Claude, and Perplexity. The Chrome extension enables prospecting across the web, and for technical and advanced users, Apollo CLI provides terminal-native access for headless GTM workflows and automation pipelines.

According to Ramp's vendor data, Apollo holds a 38% adoption rate among businesses purchasing in the Sales Data Providers category as of July 2026, up 5 percentage points year over year. Of businesses entering the category for the first time, 33% chose Apollo, placing it among the top choices for teams new to sales intelligence tooling.

Apollo's contact database delivers 98% email accuracy, and the platform is used by nearly 5M users across 600K+ companies, including 100+ teams at Fortune 500 companies. Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available, and has earned recognition as the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and a 4.7/5 G2 rating.

What is Lindy?

Lindy is an AI-assisted executive assistant platform designed to handle administrative tasks for professionals and executives. The product manages email inboxes, schedules calendar events, takes meeting notes, drafts follow-ups, and surfaces reminders, all accessible via SMS or iMessage in addition to standard web interfaces. Lindy learns a user's communication style over time to produce drafts that align with their voice and preferences.

The platform's core use cases include email triage and drafting, meeting preparation and scheduling, note taking with auto-generated action items, and follow-up tracking. According to Lindy, it connects with 100+ applications including Gmail, Outlook, Slack, and iMessage.

Computer use capabilities and custom model selection are available on Pro and Max plans. Lindy reports comprehensive security with GDPR, HIPAA, AICPA, and PIPEDA compliance, with HIPAA compliance and signed BAAs available on the Enterprise tier.

Lindy does not include a B2B contact database, sales sequencing engine, dialer, or CRM data enrichment. Its scope is personal productivity automation rather than outbound pipeline generation.

Companies listed as users on Lindy's website include Shopify, Apple, Adobe, McKinsey, and Nvidia, suggesting its user base spans individual contributors and executives across industries rather than dedicated sales development teams.

Lindy offers a 7-day free trial on its Plus plan. Paid plans are priced at $49.99/month, $99.99/month, and $199.99/month (monthly billing), with Enterprise pricing available through their sales team.

Feature Comparison

The table above reflects a fundamental difference in platform scope. Apollo is built end-to-end for B2B pipeline generation, covering the full outbound and inbound workflow from prospecting to conversion.

Lindy is built for personal productivity automation, specifically email, calendar, and meeting management for executives and individual contributors. Teams evaluating tools for sales development workflows will find that Lindy does not offer the prospecting, sequencing, dialing, or enrichment capabilities that are core to an SDR or AE's daily workflow.

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Pricing Comparison

Apollo's pricingis structured as four tiers billed annually:

• Free: $0 with 900 credits/year, 2 sequences, and basic filters
• Basic: $49/user/month with 30,000 credits/year, unlimited sequences, CRM integrations, and 6 intent topics
• Professional: $79/user/month with 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, and AI research
• Organization: $119/user/month (minimum 3 users) with 72,000 credits/year, international dialer, 15 mailboxes, SSO, and advanced security

Lindy's pricing on its pricing pageis structured as three public tiers billed monthly, plus an Enterprise tier:

• Plus: $49.99/user/month, standard usage, up to 2 inboxes, email drafting, meeting scheduling, note taking, 100+ integrations; 7-day free trial available
• Pro: $99.99/user/month, everything in Plus, 3x more usage, up to 3 inboxes, computer use, custom model selection, live onboarding session
• Max: $199.99/user/month, everything in Pro, 7x more usage vs. Plus, up to 5 inboxes
• Enterprise: Contact sales for pricing; includes shared usage with bonus credits, dedicated support, HIPAA compliance, SSO and SCIM, custom company context, and audit logs

At similar price points, the two platforms offer very different scope. Apollo's Basic plan at $49/user/month (annual billing) includes a prospecting database, unlimited sequences, CRM integration, and buyer intent signals.

Lindy's Plus plan at $49.99/user/month (monthly billing) covers inbox management, meeting scheduling, and note taking for up to 2 inboxes. Teams building outbound sales workflows will find that Apollo's credit-based model includes prospecting and engagement capabilities that Lindy does not offer at any tier.

How Apollo Differs from Lindy

The most significant difference is platform intent. Apollo is purpose-built for B2B revenue generation, and every feature connects back to that goal.

Lindy is purpose-built for executive productivity, specifically managing the administrative overhead around communication and scheduling. These are adjacent categories, but they are not interchangeable for sales teams.

Verified contact data at scale: Apollo's database powers the entire prospecting workflow. Sales teams can search by job title, company size, industry, technology stack, and 65+ additional filters via Apollo's advanced search, then move directly into outreach without switching tools. Lindy does not include a contact database, so teams using Lindy for outreach would need to source contacts separately.

End-to-end execution: Apollo's sequences run across email, phone, and social channels with a built-in power dialer, parallel dialer, and AI-generated call summaries that push automatically to connected CRMs. The AI Research Agent personalizes outreach at scale by surfacing relevant context for each prospect. Lindy's email drafting assists with responses to inbound messages and follow-ups within an existing inbox, rather than initiating outbound sequences against a prospecting list.

CRM and data enrichment: Apollo's enrichment layer keeps CRM records complete through scheduled, real-time, and on-demand jobs with bi-directional sync for Salesforce and HubSpot. Lindy's integrations connect to calendars, email clients, and productivity tools, but do not include CRM data writing, waterfall enrichment, or contact record management.

According to Ramp's Sales Data Providers category data, Apollo is the fastest-growing vendor in the category as of July 2026, averaging +0.7 percentage points of adoption per month. That growth rate, combined with a 22% competitor switch rate, reflects teams actively consolidating their sales intelligence workflows onto Apollo from competing tools.

"We reduced the complexity of three tools into one.", Collin Stewart, CEO at Predictable Revenue

Frequently Asked Questions

Is Apollo or Lindy better for B2B sales prospecting?

Apollo is built specifically for B2B sales prospecting, with a verified contact database, advanced search filters, and multi-channel sequencing as covered above. Lindy is an AI executive assistant focused on inbox and calendar management.

For teams running outbound prospecting workflows, Apollo addresses that use case directly.

Does Lindy include a contact database for outreach?

Lindy does not include a B2B contact database. It manages existing inbox communication and calendar tasks but does not provide business contact records, email addresses, or phone numbers for prospecting purposes.

Can Apollo replace an AI executive assistant like Lindy?

Apollo and Lindy serve different primary functions. Apollo focuses on pipeline generation through prospecting, sequencing, dialing, and enrichment.

Lindy focuses on personal administrative tasks like email drafting, meeting scheduling, and note taking. Teams with both needs may find value in each tool for its respective purpose, though Apollo's AI Research Agent, email workflows, and meeting booking capabilities do cover parts of the executive productivity workflow for sales professionals.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. The platform scales from individual contributors running their own outbound to operations teams managing data enrichment and routing across large revenue organizations.

Does Apollo offer a free plan?

Yes. Apollo's free tier is available with no time limit, as detailed in the pricing section above. Lindy offers a 7-day free trial on its Plus plan.

Conclusion

Apollo and Lindy both apply AI to reduce manual work for professionals, but they address fundamentally different problems. Lindy automates the administrative side of executive communication: inbox management, scheduling, and meeting follow-up.

Apollo addresses the full B2B pipeline generation workflow, from finding and verifying contacts to running multi-channel outreach and enriching CRM data.

For B2B sales teams evaluating tools for prospecting, engagement, and pipeline generation, Apollo provides the contact data, sequencing, dialing, and enrichment capabilities that Lindy does not include. Teams that need both executive productivity automation and sales execution may find Lindy useful for specific administrative tasks while relying on Apollo as the core GTM system.

Ready to see what Apollo can do for your pipeline? Try Apollo free today and explore the platform with no time limit on the free tier.

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