Apollo vs Kaspr (2026): Features, Pricing & Which Platform Fits Your GTM Stack

Sales teams evaluating contact data tools in 2026 are often choosing between a focused LinkedIn prospecting extension and a broader GTM platform. Apollo and Kaspr both help B2B teams find contact information, but they differ significantly in scope, depth, and how they fit into a sales workflow. This comparison covers both platforms honestly so you can decide which one matches your needs.

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Key Takeaways

• Platform Scope: Kaspr focuses on LinkedIn-based contact data extraction, while Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system covering prospecting, sequencing, dialing, and analytics.
• Sales Intelligence Capabilities: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders, across company sizes and industries.
• AI Features: Apollo includes built-in AI for sequence building, call scripting, lead scoring, and research; Kaspr's feature set centers on data retrieval and lead management.
• Pricing: Both platforms offer free tiers and paid plans starting at $49/user/month (annual billing). The difference lies in what each plan unlocks beyond contact data.
• Use Case Fit: Kaspr works well as a standalone LinkedIn prospecting tool; Apollo is suited for teams that want data and outreach execution in one place.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system, built so sales teams can find, engage, and convert prospects without switching between multiple tools. Apollo's database covers 240M+ people and 30M+ companies with 98% email accuracy, supported by the Living Data Network, which continuously validates and refreshes contact records.

Apollo meets sellers where they already work. Apollo MCP, Apollo's Model Context Protocol, connects Apollo's data and workflows directly into AI assistants including ChatGPT, Codex, Claude, and Perplexity, no context switching required. The Chrome extension brings prospecting capabilities across the web. For technical users and GTM Engineers building headless workflows, Apollo CLI provides terminal-native access to the full platform.

Platform capabilities span the full GTM motion:advanced prospecting with 65+ filters, multi-channel sequences, a built-in Power and Parallel Dialer, inbound routing, data enrichment, and outbound analytics. Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, and 50+ tools. Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available.

According to Ramp's vendor data, Apollo holds a 38% adoption rate among businesses using Sales Data Providers tools, up 5 percentage points year-over-year, and captures 33% of first-time buyers entering the category, as of July 2026. Apollo is trusted by 100K+ paying customers and used by 100+ teams at Fortune 500 companies, with nearly 5M users across the platform. Apollo earned the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and is a G2 Leader across multiple categories with a 4.7/5 rating.

What is Kaspr?

Kaspr is a prospecting tool built around a LinkedIn Chrome Extension that retrieves contact data, phone numbers and email addresses, directly from LinkedIn profiles. According to Kaspr, its database includes 500M+ verified phone numbers and email addresses sourced from 150+ data providers.

The platform targets sales teams, recruiters, and founders who need a quick way to capture contact information while browsing LinkedIn.

Beyond the extension, Kaspr includes a lead management dashboard where users can organize lists, add notes, track activity, and run enrichment workflows in bulk. CSV enrichment is available for uploading existing contact lists.

CRM integrations cover HubSpot, Salesforce, Pipedrive, and Zoho, with API access available on higher-tier plans. The Business tier adds compatibility with Sales Navigator and LinkedIn Recruiter Lite for teams running structured outbound from LinkedIn.

Kaspr also notes GDPR and CCPA data compliance on its official site.

Kaspr's free tier provides 15 B2B email credits and 5 phone credits per month with a 100-export limit. Paid plans start at $49/user/month (annual billing) on the Starter plan, scaling to $79/user/month (annual billing) on Business.

Enterprise pricing is available on request. Kaspr does not include native email sequencing, a dialer, or outbound analytics, teams that need those capabilities would pair Kaspr with a separate engagement tool.

Feature Comparison

Both platforms share a similar entry price point and offer free tiers, but their feature depth diverges significantly. Apollo bundles data, sequencing, dialing, AI, and analytics into a single workspace.

Kaspr focuses on the contact data retrieval layer, particularly from LinkedIn, and relies on external tools for outreach execution.

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Pricing Comparison

Apollo's full pricing tiers at apollo.io/pricing(annual billing):

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations, 6 intent topics
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research
• Organization: $119/user/month (min 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

Kaspr's pricing tiers at kaspr.io/pricing(annual billing):

• Free: $0, 15 B2B email credits/month, 5 phone credits/month, 100 export limit
• Starter: $49/user/month, unlimited B2B email credits, 1,200 phone credits/year, 60 direct email credits/year, up to 12,000 exports/year
• Business: $79/user/month, unlimited B2B email credits, 2,400 phone credits/year, 2,400 direct email credits/year, up to 30,000 exports/year, full API access
• Enterprise: requested pricing, unlimited credits, intent data, advanced Salesforce enrichment, SSO, dedicated account manager

The headline prices are similar, but what each plan covers differs. Kaspr's $49 plan primarily unlocks unlimited B2B email credits and increased phone credits for LinkedIn-sourced prospecting. Apollo's $49 plan includes sequencing, CRM integrations, intent data, and a much larger annual credit pool alongside the data access. For teams that currently pay separately for a data tool and an engagement platform, Apollo can consolidate that spend. As Collin Stewart, CEO at Predictable Revenue, put it: "We reduced the complexity of three tools into one."

How Apollo Differs from Kaspr

The most practical difference is execution depth. Kaspr surfaces contact data efficiently from LinkedIn profiles, but handing that data off to a separate sequence tool, dialer, and analytics platform adds friction and cost. Apollo's approach connects data retrieval directly to outreach: once a contact is found, reps can enroll them in a multi-channel sequence, trigger a call task, and log outcomes to the CRM, all in the same session. Andrew Froning, BDR Leader at Cyera, described the impact: "Having Apollo and having everything be in one system was a game changer, for BDRs specifically."

Apollo's AI layer adds another dimension that goes beyond contact lookup. The AI Research Agent prepares account intelligence before calls, the AI Sequence Builder drafts personalized outreach from natural language prompts, and AI-powered messaging has been shown to drive a 35% increase in bookings.

These features are native to the platform, not bolt-ons.

For technical and GTM Engineering use cases, Apollo's API, CLI, and MCP integration layer enables headless workflows that Kaspr's more limited API access does not match. Apollo's waterfall enrichment also pulls from multiple sources with customizable source order, giving RevOps teams more control over data quality across the full CRM, not just new LinkedIn-sourced contacts.

From a market momentum standpoint, Ramp's Sales Data Providers category data shows Apollo as the fastest-growing vendor in the category, averaging +0.7 percentage points per month in adoption as of July 2026, outpacing every other vendor tracked. That growth reflects teams actively choosing Apollo as their primary sales intelligence platform, not just as a supplementary tool.

Frequently Asked Questions

Is Apollo better than Kaspr for outbound sales?

Apollo and Kaspr serve different parts of the outbound workflow. Kaspr is designed for contact data retrieval from LinkedIn profiles.

Apollo covers the full outbound motion, data, sequences, dialer, AI, and analytics, as detailed throughout this comparison. Teams running structured outbound typically benefit from Apollo's end-to-end coverage.

Can I use Apollo as a LinkedIn Chrome Extension like Kaspr?

Apollo includes a Chrome extension that works across the web for prospecting and contact enrichment, similar to Kaspr's extension functionality. Apollo's extension is one part of a broader platform, while Kaspr's extension is the core product experience.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. The platform is used across startups, growing teams, and companies at the Fortune 500 level.

Does Kaspr include email sequencing or a dialer?

Based on Kaspr's official website, the platform does not include native email sequencing or a built-in dialer. Teams that need those capabilities alongside Kaspr's contact data would use additional tools.

How do Apollo and Kaspr compare on data enrichment?

Both platforms offer CSV and API-based enrichment. Apollo's enrichment capabilities, as covered above, extend to waterfall enrichment with multiple configurable sources, real-time CRM enrichment synced to Salesforce and HubSpot, and scheduled enrichment jobs.

Kaspr's enrichment is focused on LinkedIn-sourced contact data with automated workflow triggers.

Conclusion

Apollo and Kaspr both address the B2B contact data problem, but at different levels of scope. Kaspr is a focused LinkedIn prospecting tool suited for teams that primarily source contacts from LinkedIn and are comfortable connecting separate tools for outreach and analytics.

Apollo is an AI sales platform built for teams that want data, engagement, AI, and reporting in one connected system, from the first prospecting search through closed-won.

For teams looking to consolidate their GTM stack and run faster, more coordinated outbound, try Apollo free today and see how data and execution work better together.

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