Apollo vs Avoma (2026): Features, Pricing & Which Platform Fits Your GTM Stack

Choosing between Apollo and Avoma comes down to a fundamental question: do you need a platform built around capturing and analyzing conversations, or one that spans the entire revenue workflow from finding prospects to closing deals? Both serve sales and revenue teams, but they approach the problem from different angles.

This comparison breaks down what each platform does, how they price, and which fits specific GTM scenarios.

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Key Takeaways

• Platform scope: Apollo is an AI sales platform covering prospecting, engagement, dialing, and analytics in one connected system. Avoma focuses on meeting workflows, conversation intelligence, and revenue forecasting.
• B2B data: Apollo includes a native database of 240M+ people and 30M+ companies with 98% email accuracy. Avoma does not include a built-in prospecting database.
• AI capabilities: Apollo delivers AI-powered sequencing, call coaching, research, and lead scoring across the full funnel. Avoma offers AI note-taking, call scoring, and deal risk alerts.
• Audience: Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. Avoma targets RevOps leaders, sales leaders, and enablement teams.
• Pricing model: Apollo offers transparent per-seat pricing starting at $49/user/month (annual billing) with a free tier. Avoma's base plans start lower but key capabilities like conversation intelligence and revenue intelligence require paid add-ons.

What is Apollo?

Apollo is an AI sales platform that unifies data, intelligence, and execution into one connected GTM system. From identifying the right accounts to running multi-channel outreach and analyzing results, Apollo covers the full revenue motion.

The platform includes a native B2B database, AI-powered sequencing, a built-in dialer, data enrichment, inbound routing, and analytics, without requiring separate subscriptions for each capability. Apollo offers transparent pricing starting at $49/user/month (annual billing), with a free tier available.

Apollo meets sellers inside the tools they already use. Through Apollo MCP, Apollo's Model Context Protocol, the platform connects directly with AI assistants including ChatGPT, Codex, Claude, and Perplexity, letting GTM Engineers and AI Builders query Apollo data and trigger workflows without leaving their environment. The Chrome extension brings prospecting to any website. For technical users who prefer terminal-native access, Apollo CLI supports headless GTM workflows and API-driven automation.

According to Ramp's vendor data, Apollo holds a 38% adoption rate among businesses using Sales Data Providers software, up 5 percentage points year-over-year, and captured 34% of first-time category adopters as of July 2026. That momentum reflects teams choosing Apollo as their entry point into sales data and engagement, not just as a replacement for existing tools.

Apollo is trusted by 100K+ paying customers across 600K+ companies, including teams at Anthropic, Smartling, Redis, and Spotdraft. The platform has earned the 2026 MarTech Breakthrough Award for "Best AI-Powered Sales Solution" and is rated 4.7/5 on G2.

What is Avoma?

Avoma is a meeting intelligence platform that combines AI meeting assistance, conversation intelligence, and revenue intelligence capabilities.

The platform records and transcribes meetings in 40+ languages, generates AI-powered notes with custom templates, and automates CRM data entry after calls.

Teams can use Avoma to score calls, coach reps, and surface deal risk signals from conversation data.

Avoma is organized around three core capabilities. The base platform provides an AI Meeting Assistant with real-time transcription, scheduling tools including 1:1, group, and round-robin booking, and automated follow-up emails.

Conversation Intelligence, available as a paid add-on, adds AI call scoring, coaching recommendations, and support for sales methodologies like MEDDIC, SPICED, and Sandler through custom scorecards. Revenue Intelligence, also an add-on, delivers deal risk alerts, pipeline review through a Dealboard view, win-loss analysis, and two-way CRM field updates.

A Lead Router add-on handles scheduling link customization and CRM contact saving.

Avoma integrates natively with Salesforce, HubSpot, Zoho, Pipedrive, and Copper. Its Ask Avoma AI Copilot lets users query insights across meetings, deals, and accounts.

The Enterprise tier includes a designated success manager and expanded AI topic coverage globally.

Avoma's pricing is structured so that viewers and collaborators are always free, teams only pay for users who record meetings. The base Organization plan (their most popular tier) is priced at $24/user/month billed annually, but reaching the full conversation intelligence and revenue intelligence functionality requires adding the relevant paid add-ons.

Avoma offers a 14-day free trial of the Organization plan with all add-ons enabled, no credit card required.

Avoma is designed primarily for RevOps leaders, sales leaders, and sales enablement teams who want structured meeting data feeding into their coaching and forecasting processes.

Feature Comparison

The table above highlights a structural difference between the two platforms. Apollo covers the full outbound and inbound motion, data, outreach, calling, and enrichment, in a single workspace.

Avoma is built around what happens during and after a meeting: recording, transcription, coaching, and forecasting. Teams that rely on Avoma for conversation intelligence will still need a separate solution for prospecting and outbound execution, whereas Apollo includes conversation intelligence as part of a broader GTM toolkit.

Pricing Comparison

Apollo's full pricingon annual billing is:

• Free: $0, 900 credits/year, 2 sequences, basic filters
• Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations, 6 intent topics
• Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research
• Organization: $119/user/month (minimum 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security

Avoma's pricing on annual billing, sourced from Avoma's official pricing page, is structured around base tiers plus add-ons:

• Startup: $19/user/month (annual) or $29/user/month (monthly), up to 25 paid seats, AI Meeting Assistant included
• Organization: $24/user/month (annual) or $39/user/month (monthly), up to 100 paid seats, custom AI topics, group scheduling
• Enterprise: $39/user/month (annual only), minimum 10 paid seats, global Ask Avoma, designated success manager
• Conversation Intelligence add-on: $29/user/month (annual) or $35/user/month (monthly), AI call scoring, coaching, custom scorecards
• Revenue Intelligence add-on: $29/user/month (annual) or $35/user/month (monthly), deal risk alerts, pipeline review, two-way CRM sync
• Lead Router add-on: $19/user/month (annual) or $25/user/month (monthly), scheduling links, CRM contact saving

Avoma offers discounts of 10% when selecting any two add-ons and 15% when purchasing all three. Viewers and collaborators are always free on Avoma, teams only pay for users who record meetings.

A practical note on total cost: an Avoma Organization user who wants both Conversation Intelligence and Revenue Intelligence add-ons would pay the base Organization plan rate plus the per-seat cost of each add-on per month (annual billing), with a 10% discount applied to the add-on fees for selecting two add-ons. Apollo's Professional plan at $79/user/month includes native dialing, sequencing, data access, and AI capabilities without requiring add-ons for core sales execution features.

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How Apollo Differs from Avoma

The clearest distinction is platform scope. Avoma solves a focused problem: capturing what happens in meetings and turning that data into coaching and forecasting signals.

Apollo addresses the broader revenue motion, who to contact, how to reach them, what to say, and how to measure results, with conversation intelligence integrated into that workflow rather than serving as the starting point.

Apollo includes a built-in B2B database, so SDRs and AEs can find prospects, verify contact data, launch sequences, make calls, and review performance without switching tools. As noted by Andrew Froning, BDR Leader at Cyera:

"Having Apollo and having everything be in one system was a game changer, for BDRs specifically."

Apollo's dialer capabilities, Power Dialer and Parallel Dialer, are built into the same workflow as sequences and data, so call outcomes are automatically logged and AI-generated summaries push directly to the CRM. Avoma offers strong post-call analysis, but does not include a dialer or outbound sequencing engine.

For teams evaluating the broader Sales Data Providers category, Ramp's Sales Data Providers category data shows Apollo as the fastest-growing vendor in the category as of July 2026, averaging +0.75 percentage points of adoption per month, ahead of every other platform tracked. That growth rate reflects teams actively consolidating their stack around Apollo's connected approach.

Apollo also supports technical and advanced GTM workflows that Avoma does not address. GTM Engineers can build headless prospecting workflows using the Apollo API, trigger enrichment pipelines from the terminal via Apollo CLI, or surface Apollo data inside AI coding and research environments through Apollo MCP.

For teams focused specifically on meeting intelligence with existing prospecting infrastructure, Avoma provides purpose-built capabilities. For teams who want data, outreach, calling, and conversation intelligence to operate as one system, Apollo covers that end-to-end without additional subscriptions.

Frequently Asked Questions

Is Apollo a replacement for Avoma?

It depends on what you need. Apollo includes call recording, AI-generated call summaries, and real-time coaching as part of its dialer workflow.

Avoma offers deeper meeting-specific features such as custom AI scorecards, multi-language transcription across 40+ languages, and structured deal risk alerts through its Revenue Intelligence add-on. Teams whose primary need is meeting intelligence may find Avoma's focused capabilities useful, while teams who need prospecting, sequencing, and calling alongside conversation intelligence may find Apollo covers the full workflow without additional tools.

Does Apollo include a B2B database?

Yes. Apollo includes a native database as detailed above in the Feature Comparison section, with verified contact and company data accessible directly within the platform.

Avoma does not include a built-in prospecting database.

Who is Apollo designed for?

Apollo serves B2B GTM teams, GTM Engineers, and AI Builders building headless GTM workflows with the Apollo API, CLI, and MCP, alongside Sales Professionals, SDRs/BDRs, AEs, RevOps, Marketing, and Revenue Leaders. The platform is used by nearly 5M users across 100K+ paying customers, including teams at Fortune 500 companies.

Can I try Apollo before paying?

Yes. Apollo offers a free tier with no time limit, as described in the pricing section above.

Avoma offers a 14-day free trial of its Organization plan with all add-ons enabled and no credit card required.

Does Apollo integrate with CRMs?

Yes. Apollo integrates natively with Salesforce, HubSpot, Zoho CRM, and Pipedrive, with two-way sync for contacts, accounts, and activities. See Apollo Integrations for the full marketplace of 50+ supported tools.

Conclusion

Apollo and Avoma serve different primary use cases. Avoma is built around meeting intelligence, recording, transcribing, coaching, and forecasting from conversation data.

Apollo is an AI sales platform that spans data, outreach, calling, and analytics in one connected GTM system, with conversation intelligence integrated into that broader motion.

For B2B teams who need to prospect, engage, call, and analyze in one place, without stitching together separate tools for each step, Apollo delivers that end-to-end without add-on pricing for core execution capabilities. For teams with existing prospecting infrastructure who want a dedicated meeting intelligence layer, Avoma offers focused capabilities worth evaluating.

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