Replace Bounces with New Contacts

Replace Bounces with New Contacts

When your emails bounce, don’t give up — reroute. This template automatically finds a new contact at the same account and keeps your sequence moving forward.

Why It Works

• Intent: Automatically find new decision-makers when emails bounce
• Impact: Keep sequences alive and reduce pipeline leakage

The Bounce Recovery Play

Trigger

Email bounce detected in sequence (via Apollo email status)

Step 1 – Auto-Search for Replacement

• Same company
• Similar title or seniority
• Same department or function

Step 2 – Add to Sequence

“Was originally reaching out to {{bounced_contact}} — looks like they’ve moved on. You might be the better person to speak with about {{topic}}.”

Step 3 – Log and Alert

• Tag bounced contact as invalid
• Notify rep with new contact match

Want to use this template?

Use it in Apollo