TemplatesReengage Job Change

Reengage Job Change

Turn past champions into your next closed-won. This template reignites conversations when contacts change roles.
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Reengage Job Change

Your best prospects aren’t strangers — they’re your past champions. This template helps you instantly reengage contacts when they land new roles, so you can turn relationships into revenue.

Why It Works

  • Intent: Turn past champions into new buying conversations
  • Impact: Drive pipeline from people who already know your value

The Job Change Sequence

Trigger

Past champion joins a new company (detected via Apollo job change signal)

Step 1 – Personalized Congrats Email

“Saw you just started as {{new_role}} at {{new_company}} — congrats! We really appreciated working with you at {{past_company}}. If {{new_company}} is exploring {{relevant_topic}}, happy to share how we supported similar teams.”

Step 2 – Add to Targeted Sequence

  • Include relevant case studies from their industry
  • Reference past collaboration
  • Offer a catch-up call

Step 3 – Monitor Engagement

Track opens, clicks, and replies to determine intent and handoff to rep.

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