Product
Where GTM meets AI, Apollo's core product makes 'hard things work'. A decade later, we’re still rewriting the playbook for modern growth.
June 22, 2026
Growth Experiments @ Apollo Workflows: Small Bets, Real Data, Hard Lessons
Apollo's Workflows team ran five growth experiments over a few quarters: two exceeded expectations, two quietly flopped, and the failures taught them the most. Here's the hard lessons on why contextual placement, downstream experience, and format beat clever copy every time.