Apollo's 2026 AI in Sales & Go-to-Market Survey
What Revenue Leaders Really Think About AI
We asked the people actually running revenue teams about their AI adoption progress and challenges. What they shared will surprise you.
New research finds AI is making revenue teams better, not smaller
The panic about AI replacing humans may be overblown. Apollo's 2026 AI in Sales & Go-to-Market Survey polled 300+ GTM leaders and operators and found that teams are betting on AI to make people better, not cut their headcount.Download the report to discover:
- The real adoption numbers, and how fast teams are seeing results
- Where AI shows up most across GTM workflows
- Why AI adoption is high but optimization isn’t
- What GTM leaders want next with AI
- Breakdown by company size