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Melanie Maecardeno

Melanie Maecardeno

Technical Support

Insights

Data

Best Market Intelligence Platforms for GTM Success

Discover the top market intelligence platforms transforming B2B go-to-market strategies in 2025. Our comprehensive guide analyzes 9 leading tools for customer intelligence, competitive analysis, and strategic decision-making to help you select the optimal solution for your business needs.

General

How to Structure a Marketing Team for Scalable Growth

Learn how to design, structure, and optimize your marketing team for success in 2025. Discover key roles, strategies, and insights to create a dynamic, results-driven marketing organization.

Marketing

Building the Ideal Customer Profile for Your Sales Strategy

Learn how to build a data-driven Ideal Customer Profile (ICP) that boosts conversion, retention, and ROI. Apollo helps you identify and engage your best-fit customers at scale.

Sales

Lead Generation Strategies That Deliver Real ROI

Explore 25 high-performing B2B lead generation strategies with examples from companies like HubSpot, Salesforce, and Drift. Discover inbound, outbound, and hybrid approaches you can replicate to boost pipeline.

Sales

Top Lead Generation Companies That Actually Deliver Results

Tired of lead gen vendors that promise the moon but deliver garbage? We evaluated hundreds to find the ones with proven ROI that sales teams actually trust.

Demand Generation

Lead Lists: How to Build and Use Them Right in B2B

Lead lists still work—if they’re clean, compliant, and connected to smart outreach. This breakdown shows how to source, segment, and activate for real pipeline.