Authors

All authors

Maribeth Daytona

Maribeth Daytona

Product Advocate

Maribeth Dayota is a highly accomplished Product Advocate at Apollo, with over five years of experience in the customer support industry. For the past two years, she has been a driving force within Apollo’s support team, earning top agent honors and winning a company-wide chat contest that reflects her dedication to excellence and her ability to connect with customers on a meaningful level. Maribeth is more than just a high performer—she’s a team player and a proactive leader behind the scenes.

Insights

Sales

The Proven B2B Sales Framework for Scaling Revenue

Master the 8 essential steps of the sales process to improve conversions, build relationships, and drive revenue.Discover our proven 8-stage B2B sales process framework that transforms close rates and accelerates revenue. Learn how to implement strategic lead generation, effective qualification, and value-driven relationship expansion to create consistent sales success.

Prospecting

The 12 Demand Generation Metrics You Need to Track

Discover the top 12 demand generation metrics every B2B marketer needs to track in 2025. Learn how to measure MQLs, SQLs, CPL, CAC, ROI & more—plus how to improve performance with Apollo.

Sales

Essential Sales Skills Every Modern Seller Needs

Discover the top sales skills for 2025 that drive performance, boost close rates, and create stronger customer relationships. Learn actionable techniques for skill development and team coaching.

Sales

25 Sales Techniques That Still Work (And When to Use Them)

Master the 25 most effective sales techniques for discovery, value communication, objection handling, and closing. Apollo helps you apply the right tactic at the right time.

Data

How to Use Enrichment to Fix Dirty CRM Data

How Apollo.io helps B2B teams fill CRM gaps with verified firmographic, technographic, and intent data to improve segmentation, personalization, and pipeline results.

CRM

CRM Strategy That Drives Retention, Revenue, and Results

Discover effective CRM strategies that drive growth, retention, and alignment across sales, marketing, and customer success. Learn how to implement and optimize CRM systems for maximum ROI.

Sales

Enterprise Sales Solutions That Actually Close More Deals

Tired of complex sales tools that slow you down? Learn which features top enterprise sales teams use to win bigger deals faster and how to pick the right solution for your team.

Data

Best Data Enrichment Tools That Actually Work

Tired of wasting time on fake contact data? This guide cuts through the noise to reveal which data providers actually deliver accurate emails

Sales

Sales Tools That Power High-Performance Teams in 2025

The best sales orgs run on smart stacks. Learn the top categories, how to build your ideal sales tech stack, and why Apollo ties it all together.

Compliance & Data Strategy

Email Scrapers: Risks, Laws, and Better Alternatives

Scraping emails might feel fast—but it’s legally risky and reputation-damaging. This guide shows safer, smarter ways to build compliant B2B lists.

AI

Sales Forecasting Methods That Actually Work

10 proven forecasting models (plus AI/ML techniques) to help GTM teams predict pipeline with confidence and precision.

Sales Intelligence

Dealfront vs Apollo: Which ABM Platform Fits You Best?

Focused on EU markets or going global? This breakdown of Dealfront vs Apollo shows which platform fits your GTM motion best.

Sales

Sales Performance Management: Metrics, Tools, and Strategy

Your new playbook for turning sales activity into predictable revenue—with Apollo powering rep insights, automation, and performance analytics.

Marketing

Lead Generation Funnel: Stages, Strategy, and Tools

Build a high-converting lead gen funnel with Apollo—target smarter, nurture faster, and close with better data.

Sales

Lead Scoring Models: How to Build and Optimize Your System

Lead Scoring Models That Convert – How to design, implement, and refine scoring systems that boost pipeline quality.

Sales

What is Prospecting? The Complete Guide to Sales Prospecting

Prospecting That Fills Pipelines – Tools, scripts, and outreach tactics to find and engage your best-fit prospects.

Sales

SDR Sales: How to Build a High-Performing SDR Team

Building a High-Impact SDR Team – Recruiting, training, and process tips to maximize outbound success.

Sales

What is MQL (Marketing Qualified Lead)?

From MQL to Revenue – How to define, qualify, and convert marketing-qualified leads faster.

Sales

What is a Sales Development Representative?

The SDR Role Demystified – Skills, responsibilities, and playbooks for sales development success.