Authors

All authors

Cam Thompson

Cam Thompson

Cam Thompson

Search & Paid | Apollo.io Insights

Cameron Thompson leads paid acquisition at Apollo.io, where he’s focused on scaling B2B growth through paid search, social, and performance marketing. With past roles at Novo, Greenlight, and Kabbage, he’s been in the trenches building growth engines that actually drive results. Outside the ad platforms, you’ll find him geeking out over conversion rates, Atlanta eats, and dad jokes.

Insights

General

What's a Go-To-Market Framework?

Go-to-Market Strategy Guide: The Complete 2025 Framework for Success

B2B

B2B Marketing Metrics Runthrough

Discover the most important B2B marketing KPIs and how to measure success in your campaigns.

B2B

10 B2B Content Marketing Strategies (That Work)

Discover cutting-edge B2B content marketing techniques that will revolutionize your approach in 2025. Learn innovative strategies to engage, convert, and delight your target audience.

Marketing

What is Intent Based Marketing?

Learn how to master intent-based marketing in 2025. Discover how to use buyer signals, build a data-driven strategy, and activate outreach with Apollo’s real-time tools and analytics.

Marketing

MQL vs SQL: What's the Difference?

Learn how to define and optimize MQL and SQL criteria to align marketing and sales, improve handoffs, and accelerate revenue. Apollo helps automate qualification with real-time signals.

Marketing

How to Build a Lead Generation Campaign That Converts in 2025

Plan, launch, and scale high-performing B2B lead gen campaigns using Apollo’s targeting, sequencing, and analytics. Learn formats, metrics, and advanced tactics that work.

Sales

15 Proven Free Lead Generation Strategies

Explore 15 strategic ways to generate high-quality leads without ad spend—covering content, community, social, events, and more. Learn how to activate these sources and turn them into revenue with Apollo.io.

Marketing

B2B Email Marketing: Strategy, Campaigns & Personalization That Converts

Learn how to create high-performing B2B email campaigns using segmentation, personalization, and automation. This guide covers strategy, best practices, campaign types, and how Apollo helps teams convert faster.

B2B

Making B2B Software Integration Actually Work

Most software connections fail because teams skip critical steps. Here's exactly what successful companies do differently when connecting their business systems.