DATA ENRICHMENT

Fuel smarter selling with B2B data enrichment

Stop chasing the wrong leads. Enrich every record with Apollo Data, trusted partners, and AI research to keep your data fresh and actionable.

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The Apollo Assistant researching a list of accounts to identify which data security platforms each one uses, with the enriched results previewed in a new column
Join over 600,000 companies using Apollo

Always-on, always-fresh data

Deliver high-quality and regularly refreshed data to any system so your outreach never misses a beat.

Access more leads & boost connect rates

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Drive higher conversions

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Enrich and engage, from one place

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An Apollo contact list with email and phone columns beside an enrichment configuration panel, where Apollo and two further data sources are ordered into a waterfall

ENRICH

Turn thin records into rich profiles

Fill customer records with fresh demographic, firmographic, contact, and signal data, so your team reaches buyers with confidence.

  • Regularly refreshed data from 240M contacts, 30M companies, and 65+ attributes

  • Waterfall enrichment to fill data gaps automatically

  • Agents that research and enrich records with custom data points

Apollo's data health view showing 75% of records up to date and 25% needing enrichment, with a menu offering real-time or scheduled enrichment

CLEANSE

Keep your data from going stale, automatically

Use regularly refreshed data to help keep your CRM squeaky clean, update your other tools, and fuel every campaign — without manual cleanup.

  • CRM records updated on demand, scheduled, or in real-time

  • Job change alerts to help contacts never go stale

Apollo enriching and verifying contacts from a chat prompt, returning ten matched contacts each with a verified email address

EXTEND

Get enriched data wherever you work

Pull verified data right into the AI tools you already use, a CSV, or other external systems.

  • On-demand or bulk record enrichment from Claude, ChatGPT, Perplexity, or our other MCP connectors

  • CSV import and export to enrich data quickly

  • API and integrations to push and pull data across all your tools

Let our AI research agent enrich for you

Use Apollo’s AI research agent to research records, fill the gaps, and refresh data in the background, so your team can work from a fuller, current picture. You just review and approve.

Frequently asked questions

B2B data enrichment is filling and updating your records with accurate company and contact details so your team can reach the right buyers. Apollo enriches each record from its data on 240M+ contacts and 30M+ companies, adds firmographic, contact, and signal data, scores what matters, and pushes the clean data to your CRM and tools.

Apollo offers 65+ data points across contact and company records, including verified email and phone, title and seniority, company size, industry, location, technologies, and real-time signals like job changes and intent. Shorter, enriched records give reps the context to qualify and personalize without hunting across tools.

Apollo runs on a regularly refreshed data network, so records update instead of going stale. You can refresh CRM data on demand, on a schedule, or in real time, which helps keep routing, scoring, and outreach working from current information rather than data that decays the moment it's imported.

Waterfall enrichment checks multiple data sources in sequence within one workflow, so if the first source is missing a field, the next one fills it. The result is higher coverage than any single provider, without you stitching vendors together by hand.

Yes. Apollo updates CRM records on demand or on a schedule and its API and integrations push and pull clean data across your stack. Apollo’s AI can also research and fill gaps in the background, helping records stay complete without manual cleanup.

Stop chasing dead ends. Start reaching people.

Start free and put clean, complete data behind every rep.