Unify Apollo data with your customer data
Merge Apollo's event data with product and behavioral events in your Segment CDP for richer customer profiles.
Route Apollo contact data through Segment to power every tool in your customer data stack.
The Twilio Segment CDP brings a modern customer data foundation to the messaging, email, customer service, voice and video interactions you power through Twilio. Segment is a Customer Data Platform (CDP), which means that it provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data. Segment simplifies the process of collecting data and hooking up new tools, allowing you to spend more time using your data, and less time trying to collect it.
Apollo.io and Segment
Apollo Workflows can send custom user events to Segment, allowing data to flow seamlessly to every connected tool in your stack — whether that's your analytics platform, marketing automation system, or data warehouse. One integration, unlimited downstream impact.
Use Cases
Trigger downstream automations from Apollo events
Use Segment to fan out Apollo workflow events to email platforms, ad networks, and data warehouses simultaneously.