Clay

Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to find and qualify prospects with AI agents and intent signals, enrich their CRM with best-in-class accuracy and fill rates from 150+ data providers and AI, and orchestrate GTM workflows such as ABM, outbound, and pre-call meeting notes. Over 15,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach.

Apollo and Clay customers now have a seamless experience from data enrichment to sequencing. This model gives Apollo + Clay customers the highest quality data and intelligence from Clay, and execution through Apollo’s Sequencer and Dialer. 

Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to access 100+ data providers, enrich with best-in-class accuracy, build custom signals, score and qualify prospects with AI, and orchestrate workflows across their entire GTM stack.

Apollo provides a sequencing tool and contact database that reps use for execution. Apollo is ideal for teams who need a reliable platform for email sequences and dialing.

When used together, customers get enterprise-grade data intelligence and orchestration through Clay, with execution delivered through Apollo. Clay handles the strategic intelligence layer—data enrichment, qualification, scoring, and workflow orchestration—while Apollo serves as one execution channel among many in the modern GTM stack.