Proven Concept

Pay per lead cold email, fully managed on Apollo. No retainer. You only pay for qualified leads.

Most cold email fails before anyone reads it: poor domain setup, burned sender reputation, weak targeting. We’ve spent 10+ years fixing exactly that, running hundreds of sending domains and mailboxes across our client base. Your campaigns sit on infrastructure that’s tested every day, not theory.

How pay per lead works:

• A lead only counts if it’s the right company, the right person and shows real interest, like agreeing to a call or asking for pricing
• Every lead is checked by a person before it reaches you
• Out-of-office replies, bounces, vague curiosity and existing customers never count
• Dispute any lead within 72 hours
• A 90-day launch period, with a joint review at day 60 to check results and agree the plan for the final 30 days
• After launch, no minimum term, just 30 days’ notice
• Credits never expire, and unused credits are refunded if you leave after launch

What we handle for you:

• Domain and mailbox infrastructure, warmed and monitored for inbox placement
• Targeting and list building in Apollo, matched to your ICP
• Copywriting that gets replies, refined through thousands of live campaigns
• Sending, inbox management and reply handling
• AI agents for research, personalization and reply triage, so your cost per lead stays low
• Reporting on what matters: qualified leads and booked meetings

Results:

• WorkBuzz: 1,350 qualified leads in 17 weeks
• Rainy City: 58 qualified leads in 10 weeks
• ILUX Lighting: 63 qualified leads in 20 weeks
• 40,000+ leads generated across 50+ industries

We also run white-label campaigns for agencies who trust us with their own clients’ outbound.

If you want pipeline from cold email without hiring an SDR team, paying a retainer or learning deliverability the hard way, we’ll build it and run it for you. Book a free 30-minute call and we’ll tell you honestly whether pay per lead suits your market.