Most companies past their first revenue milestone are running the same play: more outbound, more campaigns, more channels. The pipeline stays unpredictable. CAC climbs. The team works harder for the same results. That is what happens when the infrastructure underneath the go-to-market was never built.

I build the demand activation infrastructure that connects what is actually happening in your market to what your team does next. Who is in market before they raise their hand. Which accounts are worth prioritizing and why. Where pipeline leaks and what is causing it. How warm signal gets to the right person fast enough to act on.

The work spans signal-first ABM, server-side measurement, and the attribution layer that makes the rest provable. Engagements start with a structured diagnostic that maps where growth friction actually lives. Implementation is scoped from those findings, and ongoing operations picks up from there.

Ads grow campaigns. Engineering grows businesses.

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