Cold calling isn’t dead — but bad cold calling is cold in its grave. This guide breaks down what top reps are doing differently now: smarter targeting, faster research, tighter messaging, and AI-powered timing. Inside, you'll get real scripts, modern examples, and the cold calling techniques that actually get callbacks in 2025.

It's 2025 — yet still, many of the secrets to career and leadership growth can be found nested between the pages of a book. Here are eight sales management books every sales leader should read and exactly why they are so valueable.