Apollo Now Powers Outbound Execution in Claude

Claude is where more teams are doing research, writing, and thinking through strategy.

Now outbound lives there too.

Starting today, Apollo is available as a native connector inside Claude, powered by Apollo’s MCP (Model Context Protocol) server. The integration is launching in beta (early access) and is available to customers on all paid Apollo plans. Now you can search, enrich, create and update contacts, and add prospects to sequences — all directly from a Claude conversation, and at no additional cost.

No tab switching. No copy-paste. No API keys.

Just real Apollo execution, right inside Claude.

The problem: Research happens in platforms like Claude. Execution happens elsewhere.

AI chat tools have become a new workspace for sales teams.

Reps use Claude to:

• Research accounts
• Brainstorm messaging
• Draft outbound emails
• Prepare for meetings

But when it’s time to do deeper outbound work — find verified contact info, create a contact, add someone to a sequence — the flow breaks. You jump back into Apollo. Or your CRM. Or another enrichment tool. Context gets lost. Momentum slows down.

The result? AI becomes another tab, not a real efficiency win.

Outbound requires discovery, enrichment, record management, and sequence execution — all connected to a system of record.

The shift: Claude becomes a true outbound workspace

With the Apollo connector in Claude, your conversation becomes your workspace and you can run your core outbound loop in one flow:

Search → Enrich → Create/Update Contact → Add to Sequence

All powered by your Apollo account, permissions, and plan limits.

Here’s what that looks like in practice…

Prospect and build lists with natural language

Describe your target in plain English:

“Find VP-level RevOps leaders at Series B fintech companies in New York.”

Claude translates that into Apollo search filters across people and companies, and returns results directly into your conversation.

Pull account signals and hiring data

Next, you might want to qualify the companies that these leads work for. Try pulling the following info:

• Detailed company profiles
• Open job postings
• Hiring trends and growth signals

Use this context to understand where a company is investing, which teams are expanding, and how priorities may be shifting.

Instead of stitching together insights from multiple sources, you can move from account research to action with real, structured company data behind every decision.

Enrich contacts and companies

Need verified emails? Keep the conversation going in Claude:

“Enrich [person A], [person B], and [person C]”

These contacts will be enriched in seconds using Apollo credits, directly in Claude. You can even bulk enrich a set of prospects returned in your search.

No exporting. No re-uploading. Just enrichment in one place.

Add prospects to sequences

Ready for outreach? In the same Claude conversation, you can add your leads to a sequence immediately.

“Add these leads to my sequence, [sequence name]”

This turns Claude from a drafting tool into a true outbound command center.

Why this matters now

MCP is emerging as the standard for connecting AI models to real tools.

Rather than building a lightweight integration, we built a native Apollo MCP server hosted on Apollo infrastructure. That means:

• Secure OAuth connection (no API keys required)
• Scoped access based on your Apollo permissions
• Plan-based limits and rate controls
• No password sharing
• Access that’s fully revocable

Your data access inside Claude mirrors your Apollo account exactly.

As more AI platforms adopt MCP, Apollo becomes the execution layer behind them.

How to get started

The Apollo connector in Claude is available now in beta (early access) for customers on all paid Apollo plans, at no additional cost.

Getting started takes just a minute:

1. Open Claude and head to Settings → Connectors
2. Select Apollo
3. Authenticate securely via OAuth (no API keys required)
4. Start the conversation and let Apollo power your outbound

Enrichment actions consume Apollo credits based on your existing plan, and all usage follows your account’s permissions and limits.

Want to go even deeper? 

The Apollo connector lets you run key outbound actions through natural-language prompts in Claude. For power users, Apollo also offers a dedicated Claude Code/Cowork plugin that bundles multiple Apollo APIs into end-to-end workflows you can trigger with namespaced slash commands.

The bigger picture

As AI agents become more capable, the teams that win won’t just generate insights faster — they’ll execute faster.

Apollo’s MCP server brings real outbound execution into Claude today, and lays the foundation for how AI-powered selling will work tomorrow.

Connect Apollo to Claude today and start running outbound at the speed of conversation.