Apollo Wins “Best AI-Powered Sales Solution” in 2025 MarTech Breakthrough Awards

SAN FRANCISCO, August 14, 2025 – Apollo.io, a leading AI-powered go-to-market (GTM) sales platform, has been named "Best AI-Powered Sales Solution" in the 2025 MarTech Breakthrough Awards. The platform, trusted by over 550K companies globally, earned this recognition for transforming how smaller teams compete in today's market — giving them the same AI-powered sales capabilities previously available only to enterprise companies. Selected from more than 4,000 nominations worldwide, Apollo stood out for democratizing advanced sales technology, enabling businesses of all sizes to prospect, engage, and close deals like industry giants.

This recognition reflects Apollo's success in transforming how businesses approach sales. As traditional outreach methods give way to AI-driven approaches that offer unprecedented precision and efficiency, Apollo has positioned itself at the forefront of this transformation, building a platform that makes advanced sales intelligence accessible to businesses of all sizes.

Unlike traditional sales platforms that force teams to stitch together multiple point solutions with rigid data structures, Apollo's AI-native architecture was built from the ground up for flexibility and speed. This approach allows sales teams to freely add and modify data fields as needed, enabling AI to process and analyze the full spectrum of sales interactions - from initial prospect research through deal closure. This comprehensive data model has proven especially valuable for smaller teams who can now deploy enterprise-grade sales capabilities without the overhead of managing complex tech stacks or dedicated operations teams.

The impact of this innovative approach has been remarkable, with Apollo customers reporting:

• 46% more meetings booked using Apollo's AI Research Agent
• 42% higher meeting booking rates
• 35% increase in conversion when using AI-powered messaging

The platform's comprehensive AI capabilities include intelligent lead scoring, automated research and prospecting, real-time signals, personalized messaging assistance, and AI-guided workflows - all working in concert to help sales teams identify and engage the right buyers at the right time.

"Our unique approach integrates AI throughout the platform — from prospect research to engagement to deal management — to deliver what matters most: helping teams build quality pipelines and close deals faster, while maintaining the human touch essential to successful sales," said Bela Stepanova, Chief Product Officer at Apollo.

This recognition comes during a period of significant sustainable growth for Apollo, which recently surpassed $150M in annual recurring revenue and has grown by about 60 percent year-over-year. The company was also recently awarded a Gold Stevie® Award for Sales and Customer Service and was named to Forbes' list of America's Best Startup Employers 2025. The company’s upcoming ApolloNEXT event in San Francisco on October 9th will offer additional insight into the way AI can reshape sales strategies.

To learn more about Apollo's AI-powered sales platform and to sign up for free, visit www.apollo.io.

About MarTech Breakthrough Awards

Now in its 8th year, the MarTech Breakthrough Awards program, part of Tech Breakthrough, is a leading market intelligence and recognition platform honoring excellence in marketing, advertising, and sales technology. The program celebrates innovation across marketing automation, AdTech, SalesTech, analytics, CRM, content marketing, and more. For more information, visit MarTechBreakthrough.com.