An email tester is a comprehensive tool that validates email campaigns before sending by checking deliverability, rendering across multiple clients, spam scores, link safety, and accessibility compliance. Modern email testing platforms have evolved from simple rendering previews to all-in-one risk assessment hubs that integrate with CI/CD pipelines and provide actionable remediation guidance.
In 2025, email testing has become critical for {{ brand_kit.ideal_customer_profile }} who rely on email outreach for revenue generation. With inbox providers becoming increasingly sophisticated in filtering messages, a single poorly tested email can damage sender reputation and reduce campaign effectiveness by up to 40%.
Email testing directly impacts business outcomes through improved deliverability rates, higher engageme...[truncated]
Andy McCotter-Bicknell
AI, Product Marketing
Andy leads Product Marketing for Apollo AI and created Healthy Competition, a newsletter and community for Competitive Intel practitioners. Before Apollo, he built Competitive Intel programs at ClickUp and ZoomInfo during their hypergrowth phases. These days he's focused on cutting through AI hype to find real differentiation, GTM strategy that actually connects to customer needs, and building community for product marketers to connect and share what's on their mind
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