Copy How to Sell to VPs of Customer Success: A Data-Backed Playbook for More Replies

The Best Time to Email a CPO

Apollo’s data shows 6:00–8:00 AM UTC is the optimal window. CPOs review inboxes for critical updates before back-to-back product syncs and roadmap reviews.

Takeaway: Send early in the day. Product leaders are buried in roadmap sessions after 9:00 AM UTC.

---

The Best Days to Send

Tuesday and Thursday consistently deliver the strongest reply rates. Fridays have the weakest engagement.

Takeaway: Mid-week sends align best with CPO availability.

Apollo’s Sales Engagement platform can schedule sequences to hit these windows precisely.

---

Subject Lines That Earn Opens

CPOs engage with subject lines tied to product ROI, efficiency, or innovation. Anything that feels like jargon is ignored.

Cold Email Template That Converts

Subject: Feature adoption up 18% in 60 days

Hi {{first_name}},

We partnered with [peer company/competitor] to increase feature adoption by 18% in just two months by refining onboarding flows.

Since you’re driving product adoption at [Company], would you be open to a quick overview of how we structured it?

Best,
[Your Name]

Why it works: It speaks directly to product success metrics and shows peer results.

Final Takeaways

• Best send times: 6–8 AM UTC
  
  

• Best days: Tuesday and Thursday
  
  

• Best subject lines: ROI and innovation-focused
  
  

• Best personalization: Product metrics and features
  
  

To scale your product-focused outreach, explore Apollo’s Lead Generation tools and Prospecting platform.

---

Want to Send Smarter?

Power your outbound with Apollo’s persona-specific timing and enrichment data.

Sign up for free or request a demo today.