Connect with Event Planning and Production Companies

Outreach-ready contact data for corporate event teams, producers, and planners.

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What qualifying criteria identify high-value event planner prospects worth pursuing?

Focus your prospecting efforts on event planners who demonstrate data-driven decision making and measurable business impact. High-value prospects typically hold industry certifications like CMP or CSEP, actively track ROI metrics for their events, and manage substantial budgets with international or multi-city event portfolios. Look for planners who invest in technology and analytics tools, as 67% of top organizations are increasing their data and measurement spending—these prospects understand the value of solutions that deliver quantifiable results.

  • Target certified professionals with credentials like CMP, CPCE, or CSEP who demonstrate ongoing professional development through association memberships (MPI, PCMA, ILEA)
  • Prioritize data-driven planners who use analytics to justify budgets, track lead quality, and integrate event data with CRM systems—77% expect at least 10% revenue increase with better data
  • Focus on scale indicators such as managing events with 500+ international attendees, multi-day programs, or portfolios spanning multiple event types (corporate, association, hybrid)
  • Identify innovation adopters who have successfully pivoted between in-person, virtual, and hybrid formats and actively seek new technologies to enhance attendee experiences

What are the most effective cold email subject lines for event planner outreach?

Craft subject lines that immediately demonstrate relevance to their current projects while maintaining brevity—aim for 41-60 characters or roughly seven words. Event planners juggle multiple deadlines and vendor communications daily, so personalization using their name, recent event, or specific challenge cuts through inbox clutter. The most effective subject lines combine personalization with value, such as "[First Name], 3 ways to boost attendance at [Event Type]" or "Congrats on [Recent Event]—quick question," achieving significantly higher open rates than generic outreach.

  • Lead with personalization by referencing their specific event, company, or recent achievement: "Loved your [Event Name] keynote selection"
  • Create urgency without pressure using time-relevant hooks: "Last-minute solution for your March conference" or "Early bird pricing expires Friday"
  • Highlight immediate value with numbers and specifics: "Cut event setup time by 40%" or "5 proven ways to increase sponsor ROI"
  • Test conversational approaches that feel less salesy: "quick question about your upcoming gala" or "need help with vendor management?"

What pain points should I focus on when prospecting event planning businesses?

Address the mounting pressure event planners face from rising costs and shrinking timelines—60% are increasing ticket prices while 57% of tickets now sell within a week of events. Position your solution around their most pressing challenges: justifying higher prices with enhanced attendee experiences, managing last-minute demand fluctuations, and differentiating from increased competition. Event planners need partners who understand that 79% of attendees will pay more for transformative experiences, making technology adoption, sustainability initiatives, and personalized engagement critical selling points.

  • Lead with cost optimization solutions that help manage rising overhead while maintaining quality—offer specific examples of ROI improvement or budget efficiency gains
  • Address attendance unpredictability by showcasing tools for driving both early-bird and last-minute sales, plus strategies for managing the 26% decrease in purchase-to-show windows
  • Solve technology overwhelm by demonstrating simple implementation and clear value—52% of organizers see tech as critical but lack resources to fully leverage it
  • Focus on differentiation tactics that help planners stand out in a market where 76% plan to increase event frequency, emphasizing unique experiences and attendee engagement

How can sales reps overcome event planners' most common meeting objections?

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Which sales presentation formats generate the highest close rates with event planners?

Personalized, demo-focused presentations that showcase real event use cases consistently outperform generic slide decks when selling to event planners. The highest-converting presentations combine live demonstrations of your solution addressing specific pain points—like attendee management or budget tracking—with data-driven proposals featuring relevant case studies and ROI projections. Interactive formats that invite questions and collaborative problem-solving create partnership dynamics rather than vendor relationships, with multi-channel follow-up across 10-12 touches significantly boosting close rates in this relationship-driven industry.

  • Structure presentations as consultative sessions where you diagnose their specific challenges before proposing solutions, using their actual event scenarios for demonstrations
  • Include 3-4 relevant case studies with quantifiable results from similar event types or industries, emphasizing metrics like attendance growth, cost savings, or engagement rates
  • Leverage social proof strategically by featuring testimonials from recognizable event planners or organizations, as 84% of B2B buyers rely on peer reviews
  • Follow up within 6 hours with personalized proposals that include visual ROI calculators, implementation timelines, and clear next steps tailored to their event calendar

Event production companies

Corporate planners

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Access event producers, planners, and corporate event marketers with Apollo’s verified data to scale your event sales.

  • Verified emails & phone numbers

  • Filter by event type, title, or company size

  • Export to CRM & launch campaigns

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Connect with event planning decision-makers

Reach event producers and marketing leaders managing corporate events

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  • Filter by event type, company type, and region

  • Export to CRM & launch outreach

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Keep event planner data fresh

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Frequently asked questions

Can I segment by event type?

Yes — use Apollo’s keyword filters.

Do you include internal and third-party teams?

Yes — both included.

Can I see titles like “Producer” or “Marketing”?

Yes — all role filters included.

Do you support CRM export?

Yep.

Target Event Planners with Apollo

Find verified event team contacts with Apollo’s data filters.

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