
Focus your prospecting efforts on event planners who demonstrate data-driven decision making and measurable business impact. High-value prospects typically hold industry certifications like CMP or CSEP, actively track ROI metrics for their events, and manage substantial budgets with international or multi-city event portfolios. Look for planners who invest in technology and analytics tools, as 67% of top organizations are increasing their data and measurement spending—these prospects understand the value of solutions that deliver quantifiable results.
Craft subject lines that immediately demonstrate relevance to their current projects while maintaining brevity—aim for 41-60 characters or roughly seven words. Event planners juggle multiple deadlines and vendor communications daily, so personalization using their name, recent event, or specific challenge cuts through inbox clutter. The most effective subject lines combine personalization with value, such as "[First Name], 3 ways to boost attendance at [Event Type]" or "Congrats on [Recent Event]—quick question," achieving significantly higher open rates than generic outreach.
Address the mounting pressure event planners face from rising costs and shrinking timelines—60% are increasing ticket prices while 57% of tickets now sell within a week of events. Position your solution around their most pressing challenges: justifying higher prices with enhanced attendee experiences, managing last-minute demand fluctuations, and differentiating from increased competition. Event planners need partners who understand that 79% of attendees will pay more for transformative experiences, making technology adoption, sustainability initiatives, and personalized engagement critical selling points.
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Personalized, demo-focused presentations that showcase real event use cases consistently outperform generic slide decks when selling to event planners. The highest-converting presentations combine live demonstrations of your solution addressing specific pain points—like attendee management or budget tracking—with data-driven proposals featuring relevant case studies and ROI projections. Interactive formats that invite questions and collaborative problem-solving create partnership dynamics rather than vendor relationships, with multi-channel follow-up across 10-12 touches significantly boosting close rates in this relationship-driven industry.
Event production companies
Corporate planners
Marketing teams
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Can I segment by event type?
Yes — use Apollo’s keyword filters.
Do you include internal and third-party teams?
Yes — both included.
Can I see titles like “Producer” or “Marketing”?
Yes — all role filters included.
Do you support CRM export?
Yep.