Write an Email Based on Competitive Analysis

Write an Email Based on Competitive Analysis

Your prospects are evaluating vendors. And guess what? You're not the only one in the running. Instead of ignoring the competition, lean into it. Show them why you win — with facts, not fluff.

Why It Works

• Intent: Engage prospects by referencing competitors they're considering
• Impact: Win more deals by showing how you stack up

The Competitive Comparison Sequence

Day 1 – Email

Hi {{first_name}},

We’ve worked with quite a few teams who were evaluating {{competitor_name}} and wanted to make sure you saw the full picture.

It’s easy to get lost in the feature checklists — but the biggest differences often come down to things like {{value_prop}} or {{data_accuracy}}.

Want a quick side-by-side breakdown?

– {{your_name}}

Day 1 – Call + Voicemail

Call Script: “Saw your team was exploring {{competitor_name}}. We help companies like {{peer_company}} who are in the same process — happy to share what made the difference for them.”

Day 4 – LinkedIn Message

Just sent over a quick breakdown on {{competitor_name}} vs us. Let me know if you'd like the checklist we give buyers during evals.

Day 7 – Email

Hi {{first_name}},

If you’re still mid-evaluation, here’s something helpful:

[Link to Competitive Evaluation Checklist]

It walks through 10 questions teams like yours use to assess {{category}} vendors.

Happy to run through it live if helpful.

– {{your_name}}

Day 10 – Call

Call Prompt: Ask if they’ve had a chance to look at the checklist. Offer to walk through key differences based on their goals.

Day 12 – Email

Hi {{first_name}},

Realized I never sent over our most recent win-loss breakdown vs {{competitor_name}} — let me know if that’d be helpful to share.

We track why teams choose us (or don’t), and the patterns are pretty eye-opening.

Worth a 5-minute chat?

– {{your_name}}

Want to use this sequence?

Use it in Apollo