Work New Leads at Target Accounts

Work New Leads at Target Accounts

You landed a lead at a target account — now what? This sequence helps you break in with personalized outreach that makes new contacts feel like warm conversations, not cold spam.

Why It Works

• Intent: Activate net new leads from named or target accounts
• Impact: Book more meetings with high-fit buyers

The Target Account Entry Sequence

Day 1 – Email

Hi {{first_name}},

Noticed you’re at {{company}} — we’ve worked with a few other folks there and thought it might be helpful to connect.

We help {{persona_type}} teams solve {{pain_point}} by {{value_prop}} — recently helped {{peer_company}} hit {{result}}.

Open to a quick intro chat?

{{your_name}}

Day 1 – Call + Voicemail

Call Script: “{{first_name}}, it’s {{your_name}}. Noticed you’re new to our radar — wanted to quickly share how we’ve helped other {{persona_type}} teams at {{company}} solve {{pain_point}}.”

Voicemail: “Hey {{first_name}}, it’s {{your_name}} from {{your_company}} — reaching out since you’re new to our radar at {{company}}. Just helped {{peer_company}} hit {{result}} with a pretty simple approach.”

Day 4 – LinkedIn Message

We’ve worked with other {{persona_type}} teams at {{company}} — let me know if it’s worth a quick intro. Got a 2-min breakdown I can send.

Day 7 – Email

Hi {{first_name}},

Following up with that 2-minute breakdown — shows how we helped {{peer_company}} solve {{pain_point}} without {{common_headache}}.

Think it might be useful for your team too.

{{your_name}}

Day 10 – Call

Call Prompt: “Mention you’ve worked with other {{persona_type}} roles at {{company}} and wanted to share a quick playbook that might apply to {{first_name}} too.”

Day 12 – Email

Hi {{first_name}},

Last note — if {{pain_point}} is still a priority at {{company}}, I’ve got a quick guide I can send over that other {{persona_type}} teams have used to great effect.

Open to it?

– {{your_name}}

Want to use this sequence?

Use it in Apollo