Winback Churned Customers

Winback Churned Customers

Just because someone churned doesn’t mean they’re gone for good. This sequence is built to re-engage past users or accounts who previously dropped off — and bring them back with a better offer or insight.

Why It Works

• Intent: Re-engage past users or accounts that churned
• Impact: Win back more lost customers

The Winback Sequence

Day 1 – Email

Hi {{first_name}},

It’s been a bit since we last connected, and I wanted to see how things have been going since your time with {{your_company}}.

Since you churned, we’ve actually added {{new_features}} and seen customers get even better results — especially around {{specific_use_case}}.

Would love to share what’s new if it’s worth revisiting.

Best,
{{your_name}}

Day 1 – Call + Voicemail

Call Script: “{{first_name}}, it’s {{your_name}}. Wanted to check in since your team used to work with us — a lot’s changed, and I thought it might be worth a fresh look.”

Voicemail: “Hey {{first_name}}, it’s {{your_name}} from {{your_company}}. Reaching out because I saw your team had previously used us — and we’ve actually got some new features and results I thought you’d want to see.”

Day 4 – LinkedIn Message

Noticed you previously used {{your_company}} — we’ve launched some cool stuff since then. Let me know if it’s worth a second look.

Day 7 – Email

Hi {{first_name}},

Here’s a 90-second breakdown of what’s changed since you last used us — and how we helped teams like {{peer_company}} hit new goals.

Check it out and let me know if it’s worth a fresh convo.

{{your_name}}

Day 10 – Call

Call Prompt: “Following up on the breakdown — if {{pain_point}} is still a challenge, I think the new feature set might change things.”

Day 12 – Email

Hi {{first_name}},

Quick note to close the loop — if you’re still exploring tools like {{your_company}}, happy to walk through what’s changed since your last experience.

Either way, appreciate the time you spent with us before.

– {{your_name}}

Want to use this sequence?

Use it in Apollo