Website Visitor Nurturing

Website Visitor Nurturing

Buyers from your target accounts are lurking. They’ve visited your site. They’re showing intent. Don’t let them slip through the cracks.

This multi-touch outbound sequence is built to re-engage high-intent web visitors — and turn curiosity into meetings.

Why It Works

• Intent: Re-engage buyers showing website intent
• Impact: Book more meetings

The Website Intent Sequence

Day 1 – Email

Hi {{first_name}},

I noticed someone from {{company}} was cruising around our website (technology is pretty wild these days eh?).

Even if it wasn’t you, I’m assuming {{pain_point}} has come up in at least one meeting recently.

If you’re thinking “who the heck is this person?” I got you covered. {{your_company}} helps people like you solve {{pain_point}} by {{value_prop}}.

Cheers,

{{your_name}}

Day 1 – Call + Voicemail

Call Script: “Saw your team was checking out our site — figured {{pain_point}} might be top of mind. Happy to share what {{peer_company}} did to solve it.”

Voicemail: “Hey {{first_name}}, it’s {{your_name}}. Reaching out because someone from {{company}} was on our site — might have been you, might not have been. Either way, wanted to share something useful if {{pain_point}} is top of mind.”

Day 4 – LinkedIn Message

People from {{company}} have been exploring our site — let me know if I can send something helpful based on what you’re solving for.

Day 7 – Email

Hi {{first_name}},

Still seeing traffic from your team, so figured I’d share a quick 2-min case study on how {{peer_company}} solved {{pain_point}} using our approach.

Want me to send it over?

{{your_name}}

Day 10 – Call

Call Prompt: “Following up on the case study — wanted to see if {{company}} is facing something similar to what we helped {{peer_company}} with.”

Day 12 – Email

Hi {{first_name}},

You wouldn’t believe this, but my system is still telling me people from {{company}} are checking us out.

Let me know if {{pain_point}} is a priority right now — I’ve got a short PDF that outlines how other {{industry}} teams are tackling it.

– {{your_name}}

Want to use this sequence?

Use it in Apollo