Trial Ending Email Templates That Actually Convert

Trial Ending Email Templates That Actually Convert

Free trials don’t convert themselves. The final days of a trial are your best chance to turn curiosity into commitment — if you follow up the right way.

We analyzed trial-to-paid conversion sequences and pulled the highest-performing email patterns. These templates drive urgency, deliver value, and nudge action without pressure.

Template 1: The 3-Day Countdown

When to use: 3 days before trial ends

Subject: Trial wraps Friday

Hi {{first_name}},

Quick heads up — your Apollo trial wraps on {{trial_end_date}}.

If you’d like to extend access or walk through what paid unlocks, I’m here to help.

Want the 2-min summary?

{{your_name}}

Why it works: Timeline clarity + value-forward CTA = smooth path to next step.

Template 2: The Results Recap

When to use: Day before trial ends

Subject: Your trial highlights

Hi {{first_name}},

Saw you ran {{X searches}}, engaged {{Y contacts}}, and booked {{Z meetings}} in Apollo.

That’s just scratching the surface — paid plans open {{feature_1}}, {{feature_2}}, and full data scale.

Want a walkthrough before the trial ends?

{{your_name}}

Why it works: Personalized proof + soft upsell = converts without the hard sell.

Template 3: The FOMO Follow-Up

When to use: Trial ends today

Subject: Last day of trial

Hi {{first_name}},

Just a quick note — your Apollo trial ends today.

Most users who upgrade unlock {{core_feature}} + {{data_expansion}} to scale faster.

Want a quick look at how teams like {{peer_company}} use it?

{{your_name}}

Why it works: Scarcity, peer proof, and no pressure — great combo for same-day upgrades.

Template 4: The 1-Click Extension Offer

When to use: User seems engaged but hasn’t upgraded

Subject: Want 7 more days?

Hi {{first_name}},

If another week helps you pressure test things — happy to extend your trial.

Just reply “yes” and I’ll add 7 days.

{{your_name}}

Why it works: Micro-commitment ask, ultra-easy to act on, frictionless conversion booster.

Template 5: The Post-Trial Value Reminder

When to use: 1–3 days after trial expires

Subject: Still need access?

Hi {{first_name}},

Your Apollo trial expired on {{trial_end_date}} — totally fine if it’s not the right time.

If you're still exploring {{initiative}}, I can re-activate it for a few days so you can test {{feature}}.

Want me to turn it back on?

{{your_name}}

Why it works: Shows respect + value + easy out. High win-back rate.

Template 6: The Personalized Plan Option

When to use: Trial expired, but qualified lead

Subject: What paid could look like

Hi {{first_name}},

Based on what you explored during trial — I’d recommend {{plan_type}} to support {{initiative}}.

It includes {{feature_1}}, {{feature_2}}, and {{support_type}}.

Want a quick quote or rollout plan?

{{your_name}}

Why it works: Moves beyond trial into consultative next step.

Turn Trials Into Revenue

Trial endings are high-leverage moments. These templates give you the tools to turn free into paid — with clarity, value, and speed.

Want to automate trial conversion sequences?
Try Apollo free or use these in your PLG pipeline.