Target People Researching Your Category Using Conditional Logic

Target People Researching Your Category Using Conditional Logic

Every day, someone in your ICP is reading about your product category — but most GTM teams react too slowly. This automation uses conditional logic to find and message buyers who are actively educating themselves on your space.

Why It Works

• Intent: Automatically engage leads showing high intent
• Impact: Book more meetings with buyers ready to evaluate

The Conditional Intent Outreach Sequence

Day 1 – Email

Hi {{first_name}},

Saw you’ve been diving into {{category}} lately — figured I’d reach out.

We help {{persona_type}} teams solve {{pain_point}} by {{value_prop}} — just helped {{peer_company}} get {{result}} in {{timeframe}}.

Open to a quick intro chat?

{{your_name}}

Day 1 – Call + Voicemail

Call Script: “{{first_name}}, it’s {{your_name}}. Saw you’ve been exploring {{category}} — wanted to share how teams like {{peer_company}} got ahead of the curve.”

Voicemail: “Hey {{first_name}}, it’s {{your_name}} from {{your_company}} — saw you’ve been looking into {{category}}. I’ve got something quick to share that might help as you evaluate.”

Day 4 – LinkedIn Message

Saw your interest in {{category}} — happy to share a quick breakdown on what to look for when evaluating tools in this space.

Day 7 – Email

Hi {{first_name}},

Just dropped this new resource: [Category Buyer’s Guide]

It breaks down the top 5 things {{persona_type}} teams care about most — might help you cut through the noise.

{{your_name}}

Day 10 – Call

Call Prompt: “Reference the guide and ask if they’ve evaluated {{top_competitor}} or are still early in the process.”

Day 12 – Email

Hi {{first_name}},

Circling back — if {{pain_point}} is something you’re actively exploring, happy to share what {{peer_company}} found most surprising during their evaluation.

– {{your_name}}

Want to use this sequence?

Use it in Apollo