Target Leads Based on Software or Products They Use

Target Leads Based on Software or Products They Use

The tools a company already uses are a goldmine of intent. This sequence helps you personalize outreach based on a lead’s tech stack — showing you’ve done your homework and making your solution hyper-relevant.

Why It Works

• Intent: Personalize outreach based on the tools a company already uses
• Impact: Boost reply rates with tech-stack-based targeting

The Tech Stack Targeting Sequence

Day 1 – Email

Hi {{first_name}},

Noticed you’re using {{product_name}} at {{company}} — curious how that’s going so far?

We help teams that use {{product_name}} improve {{pain_point}} by {{value_prop}}. Just helped {{peer_company}} hit {{result}}.

Worth a quick chat?

{{your_name}}

Day 1 – Call + Voicemail

Call Script: “{{first_name}}, it’s {{your_name}} — reaching out because I saw {{company}} uses {{product_name}}. Wanted to share something we built to complement that stack.”

Voicemail: “Hey {{first_name}}, it’s {{your_name}} from {{your_company}}. Saw you use {{product_name}} — I’ve got something quick to share that other {{persona_type}} teams have layered on top.”

Day 4 – LinkedIn Message

Saw you’re using {{product_name}} — we help teams extend what they’re already doing with that platform. Let me know if it’s worth a quick share.

Day 7 – Email

Hi {{first_name}},

Just put together a quick PDF showing how {{peer_company}} layered us on top of {{product_name}} to get {{result}}.

Want me to send it over?

{{your_name}}

Day 10 – Call

Call Prompt: “Reference the PDF and ask if they’ve looked into extending {{product_name}} for better {{use_case}}.”

Day 12 – Email

Hi {{first_name}},

Closing the loop here — if {{product_name}} is still in use at {{company}}, I’ve got a few suggestions on how to get even more out of it.

Let me know if it’s worth sending over.

– {{your_name}}

Want to use this sequence?

Use it in Apollo