Reveal Company Pain Points

Reveal Company Pain Points

Prospects rarely spell out their challenges — but the signs are there if you know where to look. This template helps you identify subtle signals of friction and use them to start meaningful conversations.

Why It Works

• Intent: Detect underlying friction based on public signals
• Impact: Start conversations around unspoken problems

The Pain Signal Framework

Step 1 – Identify Weak Signals

• Job postings for roles that patch existing problems (e.g., “RevOps Manager” = GTM inefficiencies)
• Slow site performance or outages (from tools like CrUX or BuiltWith)
• Negative Glassdoor reviews around process or tooling
• Sudden executive churn

Step 2 – Hypothesize the Pain

“Saw you’re hiring a {{role}} — usually a sign that {{pain_area}} has been tricky. We’ve helped similar teams stabilize by {{solution}}.”

Step 3 – Personalize the Message

Tailor the pitch to the pain point using a relevant case study or proof point.

Step 4 – Add to Sequences

Load your pain hypothesis into a targeted outbound sequence and test response rates.

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