The demo’s done. They’re interested. The proposal’s sent. Now... silence.
These contract follow-up templates help you navigate the final mile — without sounding desperate, annoying, or pushy. Close confidently with proof, permission, and precision.
When to use: Right after sending the contract
Subject: Recap + proposal sent
Hi {{first_name}},
Great conversation today — excited about the fit around {{initiative}}.
Just sent the proposal over. Let me know if any changes are needed, or if you'd like a quick review together.
{{your_name}}
Why it works: Calm tone, confirms momentum, easy to reply yes/no.
When to use: 2–3 days post-proposal
Subject: Proposal land okay?
Hi {{first_name}},
Quick one — just checking if the proposal made it over okay?
Happy to answer questions, adjust timelines, or walk through anything live.
{{your_name}}
Why it works: Friendly, non-intrusive tone — opens the door to honest feedback.
When to use: Deal is time-sensitive or tied to a milestone
Subject: Timing for {{milestone}}
Hi {{first_name}},
Wanted to check if we’re still on track to wrap things by {{milestone}}?
If helpful, I can resend the agreement or share a quick rollout plan.
{{your_name}}
Why it works: Refocuses on urgency without pressure.
When to use: Prospect is hesitating but was excited earlier
Subject: What {{peer_company}} did next
Hi {{first_name}},
Totally get the need to think it through. Sharing what {{peer_company}} did after they saw the same value.
They signed off and launched in {{timeline}} — saw {{outcome}} in {{result_time}}.
Still a good time to get started?
{{your_name}}
Why it works: Adds proof, creates FOMO, keeps tone respectful.
When to use: No response after multiple nudges
Subject: Should I close this?
Hi {{first_name}},
No worries if this isn’t a priority right now.
Should I close this out for now, or would it help to reconnect in {{next_quarter}}?
{{your_name}}
Why it works: Respectful exit ramp, resets the relationship with clarity.
When to use: You suspect internal approval is the holdup
Subject: Contract approval?
Hi {{first_name}},
Just checking in — is the agreement still under review, or are there any final steps we can help move along?
Often legal or finance can slow things down — happy to assist if needed.
{{your_name}}
Why it works: Reduces friction, uncovers blockers, keeps tone helpful.
Contract stage is where deals stall — and where follow-up finesse makes all the difference. These templates give you the tools to close with clarity, not pressure.
Want to automate your closing motion?
Start free with Apollo or plug these into your post-proposal sequences.
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