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SALES ENGAGEMENT

#1 in B2B sales engagement

All your must-have outbound channels in one place, powered by an AI sales assistant to help you automate and personalize outreach.

4.7/5 based on 8,111 reviews | GDPR Compliant

SEQUENCES

Boost Sales Engagement with Smart Sequences

Build automated sequences across email, phone, and task steps that drive consistent sales engagement. Leverage AI-powered sales automation, B2B data enrichment, and sales enagagement signals to increase response rates and scale outreach.

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EMAIL DELIVERABILITY

Keep Emails Out of Spam Folders

Maintain a healthy sending reputation with deliverability scoring, inbox setup help, and authentication protocols . Apollo makes it easy to follow sales enagagement best practices and boost email performance.

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AI PERSONALIZATION

Write Smarter Emails, Faster with AI

Speed up your sales engagement with AI-powered email writing. Personalize, rephrase, and analyze messages using insights from over 270M+ contacts and real sales data. Boost relevance with AI sales automation and data enrichment.

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DIALER

Start More Conversations with Less Effort

Click-to-call verified numbers, log every conversation to your CRM, and improve sales enagagement with features like call recording, transcription, and AI-powered automation. It’s a smarter way to reach prospects.

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The thing that made me the most excited as someone who’s been in sales development a long time was Apollo’s integration between sales data and sales engagement and the magic you can make happen when those two are together on the same platform.

Collin Stewart

CEO @ Predictable Revenue

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Everything you need to exceed revenue goals.

BUILD PIPELINE

Contact & Account Search
Scores & Signals
Inbound Optimization
Sales Engagement

CLOSE DEALS

Meetings
Deal Management
Conversation Intelligence

IMPROVE PERFORMANCE

Analytics
Coaching

STREAMLINE OPERATIONS

Workflow Engine
Enrich & Cleanse

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Contact & Account Search

Find the right leads and companies. Learn more.

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Sales engagement frequently asked questions

Sales engagement refers to the process of systematically interacting with potential customers across multiple channels—like email, phone, and LinkedIn—throughout the sales cycle to generate conversations, build trust, and increase conversions. It blends automation, personalization, and analytics to create scalable outreach.

Learn more about optimizing your sales process and handling sales objections to boost engagement.
A sales engagement platform helps sales teams plan, automate, track, and optimize outbound communications across multiple channels. It combines tools like email sequencing, call logging, LinkedIn messaging, task management, and analytics—centralizing workflows to boost productivity.

See how Apollo's Sales Engagement product unifies engagement and prospecting in one platform.
A sales engagement platform increases productivity by automating repetitive outreach tasks, ensuring consistent follow-up, and providing actionable insights into what messaging and channels drive engagement. Without it, reps risk leads slipping through the cracks.

Explore why Apollo ranks highly in G2 Crowd rankings for sales engagement software.
Sales engagement platforms benefit inside sales reps, SDRs, account executives, and even field sales reps who rely on structured, multi-touch outreach to drive pipeline. Marketing and customer success teams can also use these platforms for follow-ups and nurturing.

Learn how different personas—from sales development to sales leaders—use Apollo to drive engagement.

A CRM manages customer data, deal records, and reporting. A sales engagement platform focuses on executing outreach—automating, sequencing, and tracking prospect communications. CRMs manage records; sales engagement platforms drive action. They work best together.

Yes! Top sales engagement platforms like Apollo.io integrate with CRMs such as Salesforce and HubSpot, ensuring seamless syncing of contacts, activities, and deal data—reducing manual entry and keeping pipelines clean.

No. While critical for outbound prospecting, sales engagement platforms also support inbound lead follow-up, account management, and customer success activities. Any role benefiting from structured, automated outreach can leverage these tools.

AI enhances sales engagement platforms by generating personalized messaging, analyzing buyer signals, suggesting next-best actions, and optimizing send times for better responses. Apollo.io's AI capabilities automate personalization without sacrificing relevance.

Sales engagement platforms can boost rep productivity by up to 30%, improve reply rates by 2–3x, and shorten sales cycles. The ROI comes from higher engagement, more booked meetings, and increased pipeline velocity.

👉 Discover the impact of using Apollo's Sales Engagement platform or compare it vs competitors at Apollo vs Outreach and Apollo vs Salesloft.
Build more pipeline with Apollo today!